The Impact of a Sport Mega-Event on Destination Image

Abstract

There is intense competition to host sports mega-events as cities and countries perceive that doing so will enhance their global image and make the destination more attractive to future tourists. Is there empirical evidence to prove that hosting a mega sport event really does stimulate international visitation and enhance the destination's image? In this paper we investigate this question in relation to the 2002 FIFA World Cup, co-hosted by South Korea and Japan. To this end, 412 foreign tourists were surveyed during the World Cup about their image of South Korea. Differences in demographics, motive and perceptions between tourists travelling specifically for the World Cup, and those coming to South Korea for non-World Cup-related reasons, are noted. The study provides a baseline dataset from which future research on megasports events can build.     

论我国体育旅游专业人才培养模式

体育旅游作为旅游市场的一种新产品 ,是以体育资源为基础 ,通过各种体育活动来规划、设计、组合引起人的消费欲望与需求 ,进而感受参与体育活动与大自然情趣的一种旅游形式。体育旅游不仅仅是旅游的一种简单形式 ,而是旅游产业与体育产业交叉渗透产生的一类新领域。本文运用科学方法 (如问卷调查法 ;深度访谈法 ;焦点访谈法 ;观察法 ;文献资料法 ;统计法 ;比较法 )就我国体育旅游市场人才需求状况进行分析 ,论述了体育旅游人才培养模式 ,构建了培养体育旅游人才的课程体系。为高校设置体育旅游专业或专业方向提供理论基础 ,也为 2 0 0 8年奥运会体育旅游人才培养提供可操作方案。     

Peak event: the rise,crisis and potential decline of the Olympic Games and the World Cup

This paper tracks the growth of two of the largest tourist events: the Olympic Games and the Football World Cup, drawing on a dataset containing all events between 1964 and 2018. Overall, the size of the three events has grown about 60-fold over the past 50 years, thirteen times faster than world GDP. We identify an S-shaped growth curve and four different growth periods, with an emergent crisis phase in the late 2010s that may have brought us to ‘peak event’ – the point at which these events have reached their largest size. Outlining three different scenarios, we argue that the Olympics and the World Cup are at a critical bifurcation point, which also requires new bidding and hosting policies.     

What determines international tourist arrivals in India?

Using data for 18 major tourist originating countries to India from 2001 to 2015, this study examines the major determinants of international tourist arrivals in India. The results indicate that past experiences of the tourists, per capita income in the tourist originating country, relative costs of living between India and the country of origin, and the level of infrastructure development in India are key determinants of international tourist arrivals in India. Furthermore, both transportation and communication infrastructure are important in attracting tourists to India. In particular, evidence suggests that availability of road and air network and telephone connections has favourable impacts on international tourist arrivals in India. These results are robust to the inclusion of additional variables. These results have important policy implications.     

The Determinants of the Travel Demand on International Tourist Arrivals to Thailand

The purpose of this study is to develop a travel demand model of international tourist arrivals to Thailand and to assess the impact of crisis incidents on Thailand's tourism industry. A 20-year (1987–2006) annual time series data of “number of international tourist arrivals”, “exchange rate”, “promotion budget”, and dummy variables of “Asia financial crisis”, “special promotional campaigns”, “SARS” and “tsunami” were used to develop the travel demand model by performing a multiple regression analysis. The results showed that travel demand of international tourist arrivals to Thailand could be explained by “exchange rate”, “promotion budget”, “Asia financial crisis” and “SARS”.     

Vulnerability and resilience of the tourism sector in India: Effects of natural disasters and internal conflict

Tourism resilience studies often focus on a single shock event. In reality, the same destination may face different kinds of shocks. It is important to compare the relative effect and resilience to different shocks.Using a panel dataset for 22 Indian states, we build random effect models to understand the impact of natural disasters and political conflict on domestic and foreign tourist arrivals. Severe conflict events affect domestic tourist arrivals negatively, while natural disasters do not. In contrast, natural disasters affect international tourist arrivals negatively but conflicts do not.We study resilience by identifying breaks in tourist arrivals and noting corresponding recovery times. Breaks were observed in more states for the international segment compared to domestic segment. Recovery times was also greater for international rather than domestic tourists. Thus domestic tourists seem to be more resilient compared to international tourists. Our study provides useful insights that may have policy implications.     

Assessing the environmental impacts of mega sporting events: Two options?

At a time when public and private agencies recognise the importance of sustainable development, the environmental impacts of mega sporting events are commanding increasing attention. However, despite event sponsors often flagging the importance of environmental as well as socio-economic legacy components, the environmental impacts of events are difficult to assess quantitatively, being complex and often occurring over extended periods. The general assessment issue is particularly acute with regard to mega events such as the Olympic Games and FIFA World Cup. The practical issues mean that any quantitative techniques seeking to assess environmental impacts are likely to be partial in scope. This paper examines two such approaches for quantitative impact assessment of selected environmental externalities connected with visitation at sporting events. The paper considers the use of Ecological Footprint analysis and Environmental Input–Output modelling. It provides examples of the applications of these techniques to discrete sporting events in a UK region, and discusses whether these techniques are appropriate for exploring the environmental impacts of mega events.     

Digital cultures,acceleration and mega sporting event narratives

Mega sporting events, as with the evolution of human progress, continue to be marked by trepidation and awe over the transformational power of technology. Today, mega sporting events like the Olympic Games and World Cup are increasingly the captivating spectacles of consumer capitalism. Whereas, since the 1980s, established media organisations have exerted a significant influence over the production of mega sporting event narratives, the mass availability of everyday digital technologies democratises media making, changing the way events are conceived, planned, mediatised and reported. Citizens, living digitised and social mediated lifestyles, are now important co-creators, shaping the design, delivery and dissemination of events to a wider audience. This article explores the emergence of digital tools and technologies and their impact on mega sporting event media narratives. It highlights how social media and ubiquitous digital technologies augment accelerated identities. As a means of illustrating the acceleration agenda and its impact on mega sporting event coverage, the author presents a case study of a citizen media initiative #citizenrelay, which focused on the Olympic Torch Relay on its journey around Scotland, UK in the summer of 2012. The article concludes by suggesting that the digitally democratised citizen has power in their pocket to make media that, when brought together as part of a collective, can present alternative narratives to those offered by the established media frame.     

The impacts of governance and institutions on inbound tourism demand: evidence from a dynamic panel data study

This study explores the impact of governance and institutions on inbound tourism demand in Malaysia using a dynamic panel data approach for 45 tourism source countries over the period 2005–2015. The results show that institutions play a very important role in explaining the behaviour of inbound tourism demand. To obtain a better picture, we investigate the response of international tourists to disaggregated institutional quality. We find that international tourists are more concerned about political stability, governmental effectiveness, regulations, laws, and corruption than voice and accountability. Therefore, policymakers should focus on ways to improve institutional quality to significantly increase international tourist arrivals.     

Tourists’ Perceptions of London,United Kingdom (UK), as a Safe Host City During the 2012 Olympic Games

The Olympic Games 2012 provided the host city London with the opportunity to showcase its cultural diversity and world-class tourist attractions. However, the build-up to the world’s largest sporting event attracted considerable negative publicity primarily related to security at the Games, namely terrorism and its potential to disrupt the spectacle. Intercept interviews were carried out with 354 spectators during the Games at public viewing sites and key tourist attractions to elicit the perceptions of London as a safe host city. The findings demonstrate that visitors to the Olympics perceived London to be safe, in terms of both crime and terrorism, with positive consequences for their future plans to revisit London. Ultimately, a better understanding of spectators’ perceptions of safety and security of the Games can help improve communication messages to combat misperceptions in an effort to increase tourist arrivals to host cities during the staging of mega-events and after such events.     

Assessing the importance of international tourism for the Turkish economy: A social accounting matrix analysis

The international tourism sector has grown rapidly in Turkey since the 1980s and Turkey ranks among the top ten countries in terms of tourist arrivals and receipts. Previous studies on international tourism in Turkey are partial equilibrium studies which emphasized the importance of the sector for foreign exchange earnings, employment creation, and economic growth. The social accounting matrix (SAM) modeling approach is superior to partial equilibrium analysis as it takes into account intersectoral linkages. This paper analyzes the contribution of international tourism to the Turkish economy using two SAMs for 1996 and 2002, respectively. Two analyses are conducted using the SAM impact model: (i) sectoral comparison of GDP elasticities, and (ii) SAM impact analysis of international tourism on output, value-added, and employment. The results show that the GDP elasticity of international tourism is relatively low and the impact of foreign tourist expenditures on domestic production, value-added (GDP), and employment in Turkey are modest. The results imply the possibility of leakage of foreign tourist expenditures out of the economy.     

Tourism product development and the changing consumer demand: A case study of Kenya

Kenya is an important tourist destination in Africa accounting for over 6% of the total international tourist arrivals to the continent. However, in recent years Kenya's tourism industry has been experiencing problems of poor performance and continuing decline in the number of international tourist arrivals. This study examines the main characteristics of the country's tourism product vis‐a‐vis the changing trends in global tourism market demands. It is argued that the underlying cause of the recent poor performance of the tourism industry relates to the nature of the country's tourism product. Over the years, Kenya has been offering a limited tourism product that is based on beach and wildlife tourism. Also, the marketing of Kenya mainly depends on overseas tour operators who mainly sell inclusive tour packages. Thus, the form of tourism product that is offered by Kenya has not responded to the recent changes and trends in international tourism market demands. Post‐modern tourists, particularly tourists from developed countries, are increasing becoming aware of the negative impacts of mass tourism and are increasingly looking for alternative tourism products that provide a deeper and more meaningful experience. Thus, if Kenya is to rejuvenate its tourism industry there is need for the country to provide a diverse alternative tourism product which is more appealing to the post‐modern tourists.     

Modelling and forecasting daily international mass tourism to Peru

Peru is a South American country that is divided into two parts by the Andes Mountains. The rich historical, cultural and geographic diversity has led to the inclusion of ten Peruvian sites on UNESCO's World Heritage List. For the potentially negative impacts of mass tourism on the environment, and hence on future international tourism demand, to be managed appropriately require modelling growth rates and volatility adequately. The paper models the growth rate and volatility (or the variability in the growth rate) in daily international tourist arrivals to Peru from 1997 to 2007. The empirical results show that international tourist arrivals and their growth rates are stationary, and that the estimated symmetric and asymmetric conditional volatility models all fit the data extremely well. Moreover, the estimates resemble those arising from financial time series data, with both short and long run persistence of shocks to the growth rate in international tourist arrivals.     

An empirical study of inbound tourism demand in China: a copula-GARCH approach

This paper proposes new models for analyzing the volatility and dependence of monthly tourist arrivals to China applying a copula-GARCH approach. A desegregation of the top six origins of China inbound tourists from the period January 1994 to December 2013 is used in this study. The empirical results show that there is a strong seasonal effect in all cases and ?????? some habit persistence on monthly tourist arrival growth rate for South Korea, Russia, the United States (US), and Malaysia. Second, the volatilities of arrival growth rates to China are impacted significantly by their own short- and long-run effects, except for Russia and South Korea. Only short-run shock affects Russian arrivals while only long-run shocks are affecting South Korea arrivals. Third, the conditional dependence among different source countries is found to be positive and significant, but the conditional dependence for all considered pairs is low. Moreover, there is extreme co-movement (tail dependence) between the six major tourism source countries, suggesting the pairwise of international tourist arrivals shows a related increasing or decreasing pattern during extreme events. Implications are discussed and recommendations provided.     

London residents' support for the 2012 Olympic Games: The mediating effect of overall attitude

Using theory of reasoned action and social exchange theory, this study empirically tests a model of residents' support for the 2012 Olympic Games. The model proposes that overall attitude towards the Games mediates the relationship between perceived socio-cultural, economic, and environmental impacts, and residents' support for the Games. Results indicate perceived economic and socio-cultural impacts (positive and negative) influence overall attitude, but contrary to our predictions, perceived environmental impacts (positive and negative) are not related to overall attitude. The model confirms that overall attitude plays a mediating role between perceived socio-cultural, economic, environmental impacts and support for the 2012 Games. Findings highlight the need for researchers to disaggregate the components of perceived impacts when modelling attitudes and support for mega events.     

Demand elasticity estimates for New Zealand tourism

Demand elasticities for New Zealand tourism are estimated for 16 different international visitor segments. Segments are differentiated by origin, purpose of visit, and travel style. Elasticities for both international visitor arrivals and on-the-ground expenditure per arrival are estimated for each segment using time-series data. In general, on-the-ground consumption per arrival is more price sensitive than number of arrivals, and Asian market segments are found to be more price sensitive, both in terms of arrivals and on-the-ground expenditure, compared to international visitors from other regions. An application of the results is presented giving the total effect of exchange rate changes on expenditure by international visitors in New Zealand, and management implications are discussed.     

Effects of political instability in consolidated destinations: The case of Catalonia (Spain)

Catalonia is one of the most successful tourist regions in Spain. This article analyses the immediate impact that the instability associated to the recent political situation in Catalonia has had on the arrivals and spending of international tourists in the region using the classical Box-Jenkins method (ARIMA) and the more recent Bayesian Structural Time-Series Models. The results obtained indicate that during the final quarter of 2017, political events led to a reduction in the arrivals and spending of tourists in the region, although whether this impact reached statistical significance depends on the estimation method used.     

The impact of mega-sport events on tourist arrivals

While a mega-sport event is scheduled at least once every year somewhere in the world, these events are rare occurrences for the host cities and countries. The benefits of such events seem lucrative; the very fact that many countries bid to host these events suggests that the benefits – be they tangible or intangible – more often than not outweigh the costs. Using a standard gravity model of bilateral tourism flows between 200 countries from 1995 to 2006, this paper measures a very direct benefit of such mega-events: the increase in tourist arrivals to the host country. In general, the results suggest that mega-sport events promote tourism but the gain varies depending on the type of mega-event, the participating countries and whether the event is held during the peak season or off-season.     

Evolution of international tourist flows from 1995 to 2018: A network analysis perspective

Tourist arrivals and tourism revenues have been extensively studied to evaluate international tourist flows, whereas the structure and evolution of these flows have received less attention. Based on international tourist arrival data from 221 countries/regions during the period 1995–2018, this study applies network analysis to explore the structure and evolution of international tourist flows, and the roles and functions of countries/regions in the international tourist flow network. The results of this study reveal that the network density of international tourist flows is increasing. Countries/regions in Europe, East Asia and North America generally occupy a significantly important position within the international tourist flow network, especially Germany and China. Those geographically close countries/regions demonstrate the same or similar roles and positions in international tourism. This study has significant implications for tourist destination management and marketing.     

Is UNESCO recognition effective in fostering tourism? A comment on Yang,Lin and Han: Reply

This note replies Cellini's comment on the real effect of WHL in inducing more tourist arrivals in Yang, Lin and Han (2010, Tourism Management). Due to the time-invariant feature of the WHL number in the short-run, the fixed effect of panel data model seems to be inadequate on evaluating the impact of WHL on attracting international tourists. However, pooling estimates show that a region with more WHLs can attract more tourists.