基于顾客价值为中心的战略探讨

竞争的目的是为企业赢得更大的竞争优势。但在长期竞争战略理论的指导下,企业多采取击败竞争对手为中心的竞争战略,从而忽视了企业的真正使命———为顾客创造价值。文章将以顾客价值为中心,探讨企业如何制定持续、有效的战略,以保证其长期、健康地发展。     

基于模糊类比推理的企业技术创新风险预警系统研究

在市场经济条件下,企业的生存和发展取决于竞争优势,而技术创新正是企业竞争优势的根本支撑或决定因素。然而,技术创新是一项高风险活动,因此建立企业技术创新风险预警系统是控制技术创新风险必不可少的手段。该文在建立现代企业技术创新风险预警的综合指标体系的基础之上,采     

浅析价值链成本控制

当今社会,竞争力是一个企业成败的关键因素,企业成功来自于拥有自己的竞争优势,而竞争优势归根结底来自于企业为客户创造的超过其成本的价值,这说明了现在企业的竞争优势不仅仅取决于顾客价值,也取决于为创造该价值所付出的代价,即成本.然而传统的以成本降低为核心的成本控制已经难以支持企业的生存和发展,产品价值链成本控制逐渐被人们认识,在现代社会发挥着越来越重要的作用,本文重点论述产品价值链成本控制的特点与方法.     

基于顾客感知价值提升企业核心竞争力的研究

现代企业竞争的客观事实证明:顾客价值才是企业发展的源泉和企业胜败兴衰的关键所在。特别是顾客感知价值已成为企业创造竞争优势的重要因素,是形成企业核心竞争力的动力,企业核心竞争力为顾客感知价值提供了可靠的保证,两者是一种互生共存的关系。     

连锁便利店顾客价值研究

随着零售行业竞争的加剧和消费者消费方式的改变,零售行业市场竞争经历了资源、产品质量和价格竞争之后,顾客价值竞争无疑为企业营造了一种新的竞争优势。从顾客价值角度出发,找出连锁便利店的经营核心和服务创新的关键点,并采取有效的措施,是国内连锁便利店企业走出困境的重要途径。     

新时代赢得竞争优势的新战略--体验营销

随着社会生产力的发展,买方市场形成,产品或企业导向的竞争战略已明显不适应竞争的需要。企业要想生存发展,就必须站在顾客的角度,为其提供最大化的价值。于是,以顾客导向为核心的顾客价值理论诞生,顾客价值被视为竞争优势的新源泉。顾客价值是一个开     

日本公司治理市场化改革的经验及借鉴

作为战略管理领域的新课题 ,企业能否成功地保持已有竞争优势 ,在很大程度上取决于那些竞争力资产的可垄断性。当我们去审视一个企业是否具备竞争力时 ,务必注意它是在哪一层次上的竞争力。终端产品的竞争力是短暂的 ,没有核心产品的支持 ,其竞争力很容易失去。对核心产品控制     

论企业品牌战略的价值

国际、团内经营环境的变化,技术的加速进步,消费者需求的不断变化,都导致产品范畴的竞争优势难以维持.产品因创新而获得的相对竞争优势在短期内也会让竞争对手模仿甚至超越,无法建立起顾客的长期忠诚.因此,依托品牌核心价值,建立顾客的长期忠诚成为企业的必然战略选择.     

企业知识创新能力模糊评价体系研究

知识创新是企业知识管理的核心,正确分析和评价企业的知识创新能力,对于促进企业知识创新、提高企业知识管理水平以及增强企业竞争优势,具有重要的现实意义。文章构建了企业知识创新能力的评价指标体系,并运用模糊综合评价模型对企业知识创新能力进行了综合评价。     

价值链视角的人力资源管理研究

人力资源管理对企业获取竞争优势有着重要的作用。以往的研究大都集中在对人力资源职能本身的研究上,认为人力资源是一种核心资源和能力,具有价值、稀缺性和难以模仿性,从而可以形成企业获得持久发展的核心优势,而人力资源管理是人力资源和竞争优势的中介。本文将从企业价值链的角度探讨人力资源管理对企业获取竞争优势的重要作用。通过对人力资源管理、企业价值链和企业竞争优势的研究,真正理解和把握人力资源管理在形成企业竞争优势中的意义。人力资源管理可以整合并优化企业创造价值的各项业务活动,协调价值链的内部及外部活动,并引导价值活动向顾客价值的有效传递,最终获得企业的竞争优势。本文在最后提出了基于价值增加的人力资源管理模型。     

On the Major Transformation of the Asia-Pacific Regional Structure北大核心CSSCISSCI

Recent years have witnessedsignificant changes in the Asia-Pacific regionalstructure featuring the shift in power balance among related countries as well as adjust-ments in their respective regional strategies. So what is the prevailing trend in thistransformation and what kind of regional order will likely emerge in the future？ To an-swer these questions, the paper tries to explore the following dimensions： the evolvingregional context, shift in power balance and power conversion, geo-political and geo-e-conomic developments and interactions between them, and evolving regional order. Asthe study shows, the broadening of regional geographical scope, the rise in the numberof actors involved, as well as changesin the relations among them, have combined tocast a pluralistic and complex flavor to the regional structure. While the power balanceamong China, the United States and Japan shifts, and power conversion is also occur-ring. China and Japan are paying increasing attention to their security roles, whereasthe United States under the Obama administration laid more stress on expanding itsgeo-economic clout. In spite of the intensifying geopolitical competition among China,the United States and Japan in recent years, a Sino-US strategic compromise-whichholds the key to regional geopolitics-isother front, some kind of geo-economicmore likely to take place in the future. On thecooperation will probably emerge. In the longerterm, it will be the geo-economic trend thatwill prevail over the geopolitical trend inthe region. Finally, the future evolution of regional order wiI1 mainly follow the eco-nomic logic, accompanied by the dilutionof its hegemonic and hierarchical nature.Hence, a pluralistic and complex regional community will emerge.     

Organization and incentives in the age of sail

The British Navy in the age of sail was the most successful bureaucracy of its time. Its organization and incentive structures differed importantly from contemporaneous private sailing ventures, but closely resembled those of today’s large corporations. To induce efficient effort, the navy used a hierarchical tournament, in which sailors competed for higher pay that came with promotions based on relative performance. Promotion probabilities, the option value of future promotions, and the higher effort required of men in higher ranks and on larger vessels, combined to yield a highly skewed pay structure.     

The German Hanse and Bergen – new perspectives on an old subject

Abstract

The Hanseatic League and her kontors (trading posts) were an integral part of the medieval trade system in Northern Europe. Hanse merchants dominated many markets in this region and managed to maintain a monopoly-like role in towns like Novgorod and Bergen for many centuries. Consequently, one focus of historical research about the Hanseatic League lay on the mechanisms that enabled the Hanse merchants to keep that strong of a position for such a long time.

This article is part of the discussion about this topic. Based on Lübeck merchants with business interest in the Norwegian town of Bergen, the so-called Bergenfahrers (Bergen travellers), it will give new insights into the Hansards' economical and social organization. The three main points are (a) the integration of the Bergen market in the Hanseatic trade network as an intermediary trading place on the vivid East–West route of Hanse trade; (b) the importance of the Bergenfahrers within the Hanse merchants' economical, social and political networks; and (c) the structure of the Bergenfahrers network patterns in the late Middle Ages.

In addition to new insights into the important role of Bergen and the Bergenfahrers within Lübeck's and the other Wendish Hanse towns' trading system, this articles provides further proof for the usefulness of the methods of Social Network Analysis in medieval economic research.     

Financial Reporting and Trade Credit: Evidence from Mandatory IFRS Adoption*

We investigate the effect of mandatory IFRS adoption on trade credit. We document that firms in countries that adopt IFRS receive more trade credit from their suppliers, consistent with improved financial reporting quality and comparability playing a role in facilitating informal financing. This increase is larger for countries with a low level of societal trust, a poor pre‐IFRS‐adoption information environment, and stronger legal enforcement. These cross‐sectional results suggest that the conditions under which higher‐quality information is made publicly available affect suppliers' decisions to provide trade credit. This increase is also larger for firms with greater exposure to foreign markets, a finding that highlights the importance of more comparable international financial reporting standards in facilitating cross‐country trade credit. We also find that IFRS adoption has a stronger positive effect on trade credit for firms with greater liquidity needs. Finally, we find that firms in countries that adopt IFRS also extend more trade credit to their customers. Overall, our results support the notion that financial reporting can have a causal effect on trade credit.     

区域工业产业竞争力指标体系的构建及其评价方法研究

文章通过建立省级区域工业产业竞争力评价指标体系,设计竞争力模型,利用SPSS统计软件,对各省工业产业竞争力进行了评价测定。     

Penetration and Post-infection Development of Meloidogyne Incognita on Tobacco as Treated by Rhizobacteria Pseudomonas Fluorescens Strain P-72-10

The bio-control potential of rhizospere bacteria Pseudomonas fluorescens against plant-parasite nematode had been demonstrated. P. fluorescens had shown the effect to enhance tobacco resistance to root-knot nematode Meloidogyne incognita. Inoculation with P. fluoreseens in tobacco could lead to significant reductions in the number of juveniles that penetrated tobacco root and further life stage development of the juveniles. The number of juveniles penetrated into tobac- co root in treatment with P. fluorescens is significantly different from CK at 2DAI, 6DAI, 8DAI and 10DAI. Significant reduction and delayed development of juveniles that penetrated into tobacco root and treated were observed in treatment at 14DAI, 21DAI, 28DAI and 35DAI. In addition, P. fluoreseens treatment leads to a significant reduction in the number of eggs per egg-mass at 35 DAI. The results show P. fluorescens induced a continuously suppression on root-knot nema- tode M. incognita throughout their entire early infection phase of root penetration, subsequent life stage development and reproduction.     

文化传播中电视暴力对青少年侵犯行为的影响

伴随当代传媒产业的蓬勃发展,暴力也成为影视艺术基本的叙事类型及消费主义文化日趋盛行的现实语境。＂电视暴力＂是作为＂媒介暴力＂的一个子概念存在的;从文化传播看电视暴力,其覆盖面大,且易于接触;电视暴力对受众特别是青少年的影响巨大而深刻。要从制作者、传播者和观众三个方面的自律出发,建立适应我国国情的影视分级制。