基于平衡计分卡的物流企业业绩评价研究

现有物流企业业绩评价指标体系有一定的局限性,平衡计分卡应用于物流企业业绩评价具有比较优势,可提高非财务指标比重及评价作用,重视战略业绩的反映与评价,有利于风险管理与防控以及建立有效的反馈机制。构建物流企业业绩评价指标体系应遵循战略相关和适应性、可理解性与引导一致性、全面均衡与重要性相结合等原则。可将其分为财务维度指标、客户维度指标、内部流程维度指标、学习与成长维度指标四类。物流企业在实施时应遵循一定的流程以保证评价体系的有效性。     

平衡计分卡在商业企业的应用

企业一定时期的业绩不仅表现为财务和经济指标,还是企业整个规划管理过程的结果,平衡计分卡是对传统的、以财务指标为基础的评价体系的改进,是对企业业绩的综合规划管理及考核评价系统。平衡计分卡以企业战略为导向,通过财务、客户、企业内部流程和学习与成长四个方面及其业绩指标的因果关系,全面管理和评价企业综合业绩。     

平衡计分卡与EVA之比较

平衡计分卡和EVA是目前财务管理理论界及实务界讨论的热点。它们的出现掀起了企业业绩管理制度的革命,同时也代表了企业业绩评价体系的发展方向。尽管平衡计分卡和EVA都不是十全十美的业绩评价指标,但它们的创新思路和科学体系为企业的管理者提供了增加企业价值的广阔思路、有效工具以及无限启发。     

基于平衡计分卡的中航工业哈轴业绩评价研究

中航工业哈轴担负着国家国防装备型号的研发和加工制造任务。中航工业哈轴的业绩评价对整个公司的发展具有重要的现实意义。平衡计分卡用于企业绩效的衡量上,其理论机理是使企业战略管理与企业业绩评价相互融合。基于平衡计分卡构建中航工业哈轴业绩评价指标体系应遵循战略性、适应性、引导性、理解性、重要性、全面性原则。在体系设计时应满足财务、客户、内部流程、学习与发展指标。中航工业哈轴业绩评价应联系目标管理,密切结合关键指标,有效平衡指标关系,进而实现企业的战略目标。     

平衡计分卡——新的企业业绩评价方法

过去 ,对企业业绩的评价主要是现时的财务业绩。现在 ,人们发现仅仅依靠财务指标远远不够 ,近几年 ,美国一些公司开始在评价企业业绩时更多地考虑非财务指标 ,为合理建立指标评价体系从而全面反映和代表企业长期战略目标 ,有必要对业绩评价指标及其构成作一些原则性的规定 ,并在实践中不断改进和完善 ,从而建立一套内容广泛的业绩评价指标体系 ,并与企业长期战略目标有机地结合在一起。     

平衡计分卡在企业业绩评价中的应用

随着市场的不断变化和发展,许多企业意识到,要想生存和发展,必须全面、客观地评价企业的运行情况来实现企业绩效的持续改善。本文以连云港R公司为例,利用平衡计分卡为该公司建立了较为科学的企业业绩评价指标体系,通过层次分析法得出各个指标的权重,从而确定R公司今后发展的重点。平衡计分卡方法的推广和使用,对我国企业业绩评价具有积极的指导意义。     

委托代理视角下企业业绩评价方法演进分析

伴随企业理论的发展,企业制度的演进以及企业经营目标的变化,企业业绩评价方法演变出了各种不同的评价模式。以委托-代理理论为基础轴分析了企业业绩评价方法的存在依据和产生动因;其次,运用历史制度分析法结合企业管理理论发展的时间轴纵向分析评估方法的历史演进;最后,在基准轴和时间轴组成的二维平面上对业绩评价相关模型进行评价,并尝试探索评价方法的演进方向。     

平衡计分卡在企业绩效评价中的应用研究

随着市场的不断变化和发展,许多企业意识到,要想生存和发展,必须全面、客观地评价企业的运行情况来实现企业绩效的持续改善。本文以连云港M公司为例,利用平衡计分卡为该公司建立了较为科学的企业业绩评价指标体系,通过层次分析法得出各个指标的权重,从而确定M公司今后发展的重点。平衡计分卡方法的推广和使用,对我国企业业绩评价具有积极的指导意义。     

试论平衡计分卡

平衡计分卡是一种以信息为基础、系统地考虑企业业绩驱动因素、多维度地平衡指标评价因素的一种业绩评价指标体系 ;同时 ,它也是一种将企业长期战略目标与企业业绩驱动因素相结合、动态实施企业长期战略的战略管理系统。它包括财务指标、顾客指标、内部流程指标和创新与学习指标四个方面的一级指标。     

平衡计分卡+KPI:优化商业银行绩效考核的思路探讨

业绩是企业发展的内在动力,是企业战略在经营管理上的具体体现.良好业绩助推企业目标的实现,对企业业绩的评价和考核,就是为了引导把握企业发展方向,以达成企业战略目标,因此绩效考核是落实企业战略和目标的重要工具.当前绩效考核有两种代表性方法:平衡计分卡和关键业绩指标法.而商业银行大多以采用关键指标法为主.考虑到两种模式的优缺点,本文探讨在平衡计分卡模式下,借鉴关键指标法的经验,完善优化平衡计分卡模式,提高商业银行绩效考核水平.     

RO PUF硬件物理指纹性能评估

入网设备的身份认证是工业互联网、物联网安全运行的基础。通过分析物理不可克隆函数(Physical Unclonable Function,PUF)作为入网设备的身份凭据应具有的特性，建立了其性能的多层指标体系。按照性能指标的重要性分为必要指标、重要指标和应用指标，对每项指标及其评估方法进行了说明，并给出了可用于PUF选型的综合评估方案。实验结果表明，该PUF性能指标体系和评估方案在工程上是可行的。     

Can a positive approach to performance evaluation help accomplish your goals?

Organizations typically depend upon performance evaluation measures to provide feedback to managers regarding the achievement of strategic objectives. However, performance evaluation is often focused on negative aspects of performance, suggesting that managers may not be receiving enough reinforcement of the positive elements of their decisions. When applied effectively, performance measures not only create desirable motivation, but also encourage communication and the exchange of information among managers. Under this scenario, individual managers achieve their personal goals, while the organization satisfies its strategic objectives. The application of positive organizational scholarship principles to performance evaluation metrics can help make the evaluation process more effective. Using performance measures framed in a positive manner can help generate more creativity, more problem-solving ability, and greater communication among managers, leading to progress toward organizational objectives. We illustrate this approach with the application of positive metrics to the balanced scorecard for mid-level managers in implementing business strategy.     

Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach

In an environment with digital disruptions, retailers must adopt a customer-centric approach to survive and compete effectively. Retailers need to be agile and forward-looking in adopting the relevant analytics and performance metrics to bring a customer-centric approach across upstream and downstream activities in the retail value chain. However, retailers in emerging markets (EMs) need clarity on the specific analytics and performance metrics in the value chain that will enable them to transition from their current product-centric state to the desired customer-centric state. Employing a triangulation approach (i.e., literature review, marketplace evidence, and managerial interviews) in the fragmented retail landscape of EMs, this study provides an organizing framework that explains: (i) the need for a customer-centric approach across the retail value chain, (ii) the specific performance metrics that need to be adopted across upstream and downstream activities in the retail value chain to enable EM retailers to achieve their desired customer-centric state, and (iii) the role of analytics in providing insights to achieve these performance metrics and improving monetary and non-monetary firm performance outcomes. We also provide firm-specific and macro-level conditions that can influence the EM retailers’ adoption of relevant analytics and explain the different paths retail formats can follow to adopt analytics. We present a strategy matrix that enables retail managers to identify the appropriate analytics to be adopted at different retail value chain stages to achieve desired performance metrics. We also highlight future research opportunities in retailing in EMs.     

基于BSC的高科技企业技术创新绩效评价研究

针对目前企业技术创新绩效评价方法和体系中存在的缺陷和不足,结合BSC的基本原理,分析了BSC用于评价高科技企业技术创新绩效的优势,从企业的战略角度对技术创新绩效进行评估,构建了基于BSC的高科技企业技术创新绩效评价模型和矩阵,有效地评估了技术创新对整个企业的贡献度。     

自动目标识别性能评估指标简述

针对自动目标识别(ATR)评估领域的研究需求,首先明确了ATR评估中的若干基本概念,然后分别介绍了混淆矩阵、概率型指标、数率型指标和基于ROC曲线指标的概念、定义及用法.提出了评估指标的选取原则,并根据这些原则对比分析了上述四类指标,所得出的结论对于实际的ATR性能评估操作具有一定的参考价值.     

Reevaluating hedging performance

Mixed results have been documented for the performance of hedging strategies with the use of futures. This article reinvestigates this issue with the use of an extensive set of performance‐evaluation metrics across seven international markets. The hedging performances of short and long hedgers are compared with the use of traditional variance‐based approaches together with modern risk‐management techniques, including value at risk, conditional value at risk, and approaches based on downside risk. The findings indicate that use of these metrics to evaluate hedging performance yields differences in terms of best hedging strategy as compared with the traditional variance measure. Also, significant differences in performance between short and long hedgers are found. These results are observed both in sample and out of sample. © 2006 Wiley Periodicals, Inc. Jrl Fut Mark 26:677–702, 2006     

The right metrics for marketing-mix decisions

This study addresses the following question: For a given managerial, firm, and industry setting, which individual metrics are effective for making marketing-mix decisions that improve perceived performance outcomes? We articulate the key managerial takeaways based on testing a multi-stage behavioral framework that links decision context, metrics selection, and performance outcomes. Our statistical model adjusts for potential endogeneity bias in estimating metric effectiveness due to selection effects and differs from past literature in that managers can strategically choose metrics based on their ex-ante expected effectiveness. The key findings of our analysis of 439 managers making 1287 decisions are that customer-mindset marketing metrics such as awareness and willingness to recommend are the most effective metrics for managers to employ while financial metrics such as target volume and net present value are the least effective. However, relative to financial metrics, managers are more uncertain about the ex-ante effectiveness of customer-mindset marketing metrics, which attenuates their use. A second study on 142 managers helps provide detailed underlying rationale for these key results. The implications of metric effectiveness for dashboards and automated decision systems based on machine learning systems are discussed.     

Assessing Marketing Performance: Reasons for Metrics Selection

In recent years both practitioners and academics have shown an increasing interest in the assessment of marketing performance. This paper explores the metrics that firms select and some reasons for those choices. Our data are drawn from two UK studies. The first reports practitioner usage by the main metrics categories (consumer behaviour and intermediate, trade customer, competitor, accounting and innovativeness). The second considers which individual metrics are seen as the most important and whether that differs by sector. The role of brand equity in performance assessment and top management orientations are key considerations. We found consistency between orientation and metrics. Within these categories we identified 19 metrics that could be regarded as primary and could therefore serve as a short-list for initial selection. However, the sector importantly moderates that selection, not least because competitive benchmarking requires similar metrics to be available. Control, orientation and institutional theories appeared to influence metrics selection and the absence of agency theory is probably due to the research method of this paper. We concluded with some propositions formally to test the basis of metrics selection.     

Impression management tactics in the CEO statements of Turkish sustainability reports

In this study, we construct a classificatory scheme of impression management tactics and apply it to a sample of sustainability report and annual report CEO statements issued by large Turkish companies. We find a wide range of impression management tactics applied in both types of CEO statements. However, impression management in sustainability report CEO statements emerges as more limited and uniform, revealing clearer prioritizations of impression management tactics when compared to annual report CEO statements. Sustainability report CEO statements emphasize tactics that allow the company to highlight carefully selected, isolated aspects of their sustainability engagement. At the same time, they rarely employ tactics that are geared towards more systematic (quantitative) performance evaluation. We attribute these differences to the way in which corporate sustainability performance is commonly conceptualized and evaluated, emphasising qualitative performance dimensions rather than the reporting of quantitative performance metrics. This results in the application of a different impression management tactics mix and limits the usefulness of sustainability reports as an accountability mechanism when compared to corporate annual reports. In addition, we provide tentative evidence for the context-specific nature of impression management, with the choice of impression management tactics reflecting the institutional environment a company is based in.     

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

There is an ever-present need for managers to justify marketing expenditures to the firm. This can only be done when we can establish a direct link between marketing metrics and future customer value and firm performance. In this article, we assess the marketing literature with regard to marketing metrics. Subsequently, we develop a framework that identifies key metrics that firms should focus on that can give a firm a better picture of how they got to where they are now and insights towards how they can continue to grow into the future. We then identify several organizational challenges that need to be addressed in order for firms to build the capabilities of collecting the right data, measuring the right metrics, and linking those metrics to customer value and firm performance. Finally, we offer guidelines for future research with regard to marketing metrics to help firms establish successful marketing strategies, measure marketing effectiveness, and justify marketing expenditures to top management.