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1.
近年来,商业银行的战略转型使得信用卡成为各行竞争的热点,但信用卡本身经营风险的特质以及发卡量迅猛增长带来的过度营销,都对商业银行信用卡业务的盈利提出了挑战,这就使得信用卡业务的风险管理成为国内业界持续关注的焦点问题。如何应对新形势下的信用卡风险就成为需要研究的课题。本文围绕银行卡风险的主要类型和表现形式分析了我国商业银行在信用卡风险管理中存在的问题,并据此提出了改进风险管理的可行性建议。  相似文献   

2.
随着我国金融行业的一步一步对外开放,外资银行蜂拥而入,国内银行业的竞争日益激烈,面临的压力越来越大.信用卡作为银行未来具有潜力的业务,需要在市场上保有一席之地,吸引并保持有潜力的客户.在银行的营销过程中,如何识别客户的差异并进行个性化营销已成为银行关注的焦点,客户价值管理就是实现个性化营销的有效手段.  相似文献   

3.
钱靖  陈风 《时代经贸》2010,(24):196-196
随着我国金融行业的一步一步对外开放,外资银行蜂拥而入,国内银行业的竞争日益激烈,面临的压力越来越大。信用卡作为银行未来具有潜力的业务,需要在市场上保有一席之地,吸引并保持有潜力的客户。在银行的营销过程中,如何识别客户的差异并送行个性化营销已成为银行关注的焦点,客户价值管理就是实现个性化营销的有效手段。  相似文献   

4.
当前,我国的信用卡市场一直保持高速增长的态势,且国内商业银行信用卡业务风险仍在可控范围之内,但不断攀升的幅度还是需要商业银行加以重视。文章分析了我国商业银行信用卡业务风险管理的对策。  相似文献   

5.
高萍 《新经济》2014,(8):38-39
信用卡业务是商业银行以低成本打造银行零售业务的核心,而招商银行作为中国零售银行的代表,信用卡业务对其更是具有战略意义.招商银行从2002年底推出第一张双币信用卡以来, 经过努力经营,屡获殊荣,其零售银行业务更是由于创新的产品和卓越的服务而广受赞誉.但与外资银行信用卡业务的成熟和完善程度相比,招商银行的信用卡业务还存在着一定差距,尤其在信用卡的市场营销方面存在相当多的问题.本文基于SWOT分析法,对招商银行信用卡的营销环境进行了分析,并提出了一定的改善建议.  相似文献   

6.
信用卡的定位和功能已日趋完善。随着国内信用卡持卡人数量日趋庞大,传统营销模式无法适应市场规律。在扩大内需、刺激消费的新形势下,银行必须探索信用卡营销新思路,在传统上创新才能赋予信用卡新的生命力。  相似文献   

7.
目前国内各商业银行大都发行了信用卡,可以说信用卡市场的竞争已愈演愈烈。为了抢夺更多的市场份额,各家商业银行拓展多种销售渠道,特别是采取主动营销的策略寻找客户,进一步扩大客户群体。信用卡直销作为一个重要的营销发卡渠道,已被各家银行广泛采用,各商业银行相继建立了信用卡直销队伍。短短几年间,部分银行的直销队伍规模达到数千人。信用卡直销已成为银行迅速扩大发卡量、提高信用卡市场份额的重要渠道之一。  相似文献   

8.
回顾信用卡业务在我国的发展历程、分析信用卡业务的发展现状,不难发现中国已成为全球信用卡业务增长最快、发展潜力最大的市场。作为未来消费信贷的重要增长点,在金融行业民间资本准入制度的放开、全球化进程不断深入、移动互联快速普及的大数据时代,民间资本、外资银行对信用卡业务的广泛渗透,以及互联网金融的创新发展,必将导致国内信用卡业务参与方关系日趋复杂,信用卡市场竞争日趋激烈。因此,信用卡业务发展过程中所面临的问题及发行风险不容忽视。文中采用行为概率及效用函数的方法对信用卡消费行为进行博弈分析,应用行为分析的结果,对信用卡业务中诸如个人信用登记评估制度,发卡机构营销、审批机制和产品附加值,消费管理和奖惩制度及法律法规制定等相关问题进行了剖析,系统分析了银行信用卡发行过程中的风险,并对信用卡市场的健康发展提出了几点建议。  相似文献   

9.
编者按:香港银行业在全世界处于领先地位,其在信用卡业务上的做法和经验值得内地银行业的学习和借鉴。本文通过介绍香港几家著名银行信用卡业务的营销策略和卡种创新,总结其经验,针对当前内地银行业信用卡业务中存在的问题,提出了中肯的建议。一在香港,有“银行多过...  相似文献   

10.
何洲 《时代经贸》2021,(2):98-100
近年来,商业银行信用卡业务发展迅速,与此同时信用卡违规套现问题日益突出,为商业银行信用卡风险防控带来了巨大挑战。信用卡套现行为不仅增加了商业银行经营风险,破坏了社会信用环境和金融安全秩序,同时还严重削弱了银行营销人员的积极性。因此,在推进商业银行业务发展过程中应高度重视信用卡套现风险的防范和化解。  相似文献   

11.
也论信用卡发卡行与持卡人之间的法律关系   总被引:1,自引:0,他引:1  
束景明 《经济经纬》2007,(1):158-160
发卡行与持卡人之间的法律关系具有多样性、附合性等特征.实践中,发卡行往往利用法律空白和自身优势地位通过格式合同对持卡人作出一些不公平、不合理的规定,不仅损害了持卡人权益,而且不利于信用卡业务的长远发展.这种情况应引起立法者的重视并通过完善相关立法来加以改变.信用卡冒用风险主要应由发卡行承担,而信用卡合同中的抗辩切断条款也应受到必要的限制.  相似文献   

12.
Attempts to explain high and sticky credit card rates have given rise to a vast literature on credit card markets. This article endeavors to explain the rates in the Turkish market using measures of nonprice competition. In this market, issuers compete monopolistically by differentiating their credit card products. The fact that consumers perceive credit cards and all other banking services as a bundle allows banks to also employ bank level characteristics to differentiate their credit cards. Thus, the features and service quality of banks are expected to affect credit card rates. Panel data estimations also control for various costs associated with credit card lending. The results show that nonprice competition variables have significant and robust effects on credit card rates. (JEL G21, G28, O16)  相似文献   

13.
Why are credit card rates sticky?   总被引:2,自引:0,他引:2  
Summary This paper investigates credit card rate stickiness using a screening model of consumer credit markets. In recent years, while the cost of funds has fallen, credit card rates have remained stubbornly high, spurring legislators to consider imposing interest rate ceilings on credit card rates. The model incorporates asymmetric information between consumers and banks, regarding consumers' future incomes. The unique equilibrium is one of two types: separating (in which low-risk consumers select a collateralized loan and high-risk consumers select a credit card loan), or pooling (in which both types of consumers choose credit card loans). I show that a change in the banks' cost of funds can have an ambiguous effect on the credit card rate, so that the credit card rate need not fall when the cost of funds does. Usury ceilings on credit card rates are detrimental to consumer welfare, so would be counter to their legislative intent.I thank George Mailath, Paul Calem, Gerhard Clemenz, Sally Davies, George Kanatas, Leonard Nakamura, Tony Santomero, Tony Saunders, participants in the 1990 Financial Management Association Meetings, and co-editor Michael Woodford for helpful comments.The views expressed here are those of the author and do not necessarily represent the views of the Federal Reserve Bank of Philadelphia or the Federal Reserve System.  相似文献   

14.
This study examines the effects of monetary policy contractions on bank loans to households and firms and instruments in three different credit risk transfer (CRT) capital markets over two separate time periods (1995–2006 and 2007–2015). The findings show that in both periods, banks decrease business lending but increase lending to consumers through a combination of mortgage, auto, credit card, and student loans from more liquidity produced by consumer‐related CRT activity. Additional results reveal relative CRT movements toward securitized mortgages from bank mortgage debt over both periods and toward securitized and insured business loans from bank business debt in the latter period, which suggest vulnerabilities among interconnected credit markets. (JEL E44, E51, G21, G23)  相似文献   

15.
The paper studies bank lending behaviour over the business cycle in a dual banking system, Malaysia, with the objective of ascertaining whether Islamic banks have a role in stabilizing credit. The study makes use of unbalanced panel data of 21 conventional banks and 16 Islamic banks covering mostly the period 2001–2013. Applying dynamic GMM estimators, we find the aggregate loans by banks to be pro-cyclical in conformity with existing studies. However, when we segregate the lending/financing behaviour of conventional and Islamic banks, the cyclicality of bank lending seems to be true only for conventional banks. As for the Islamic banks, the business cycle does not seem to affect their financing decisions. Indeed, there is indication that the Islamic banks in general and the full-fledged Islamic banks in particular can even be counter-cyclical in their financing decisions. This conclusion is fairly robust to a different loan measure, alternative model specifications, and to an alternative business cycle measure. Hence, our results provide further support to the “stability” view of the Islamic banks in that they have the ability to stabilize credit.  相似文献   

16.
We investigate the situation where small business borrowers and banks end their lending relationships. If credit allocation is efficient, banks terminate their relationships with risky borrowers. Alternatively, small business borrowers are more likely to end their relationships when they have poor investment opportunities and do not require borrowed funds. However, if the soft budget constraints of banks or credit crunches are a significant problem, banks are likely to continue their relationships with risky firms or end their relationships with nonrisky firms, which is representative of an unnatural credit allocation. Using Japanese firm-level data, we show empirically that these relationships end naturally, with natural credit allocation supported even during the recent global financial crisis.  相似文献   

17.
信用卡是一项功能性金融基础设施,现有研究多数止步于信用卡的消费溢价效应,尚未关注其终极福祉效应.文章基于萨缪尔森幸福公式,分析了信用卡支付影响主观幸福感的作用机理,阐述了其并联机制和串联机制.在此基础上,文章运用条件混合过程模型评估了信用卡支付对主观幸福感的影响,采用因果中介效应分析方法识别了其作用机制.研究发现,信用卡支付显著侵蚀了持卡人的主观幸福感,幸福侵蚀效应是通过串联机制而非并联机制传导的.具体来说,信用卡支付经由欲望膨胀渠道和消费实现渠道所构成的串联机制,降低了持卡人的主观幸福感.另外,信用卡支付的幸福侵蚀效应会因使用动机、家中地位以及城乡和地区差异而表现出异质性.  相似文献   

18.
论中小企业的信贷困境与中小银行的抵押品观念创新   总被引:2,自引:0,他引:2  
张德昌 《经济经纬》2005,22(6):99-102
近年来我国银行为避免企业信用状况不良导致的违约风险问题,对信息不透明、信用风险高的中小企业普遍采取严格的抵押品型信贷配给,而中小企业介入信贷市场普遍受到抵押资产不足的约束。中小银行与中小企业长期密切合作是实现银行抵押资产观念创新、建立声誉机制的重要途径。  相似文献   

19.
在我国现阶段 ,商业银行开展的业务主要是贷款业务。信用等级是识别、度量和控制贷款的信用风险的重要参数。本文通过对度量信用等级变化的转移矩阵的介绍 ,结合贷款五级分类方法 ,说明转移矩阵在商业银行贷款风险管理的作用 ,并指出我国现阶段建立转移矩阵贷款数据库对管理贷款风险的重要性和迫切性。  相似文献   

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