新媒体时代商业银行声誉风险管理刍议

声誉风险是当前商业银行风险管理的重点、难点和热点问题之一。本文首先从理论上深入分析了媒介传播环境在进入新媒体时代后,信息传播规律发生的显著变化。在此基础上,揭示了新媒体时代的信息传播新变化及舆情新特点,分析了新媒体时代商业银行声誉风险的特点和面临的管理难点。最后,对如何构建新媒体时代商业银行声誉风险管理体系提出了对策。     

基于新媒体的企业品牌传播探讨

随着新媒体的诞生，人们在获取信息的方式上也有了更多的选择，同时企业在传播渠道也越来越多，这么一来品牌传播的传播理念、传播内涵也发生了变化。本次研究首先对新媒体进行概述，分析基于新媒体的企业品牌传播特征，进而深入探讨在新媒体环境下，传播企业品牌的策略，从而提高品牌传播的效用。     

浅谈新媒体环境下高校财务管理模式的创新

随着高科技的日新月异,网络等新的传播平台的迅速崛起,当今世界,已进入了新媒体时代.新媒体环境,是指依托数字技术、互联网技术、移动通讯技术等新技术向受众提供服务的新兴媒体环境.新媒体的交互性、及时性、开放性等特质,为高校财务管理模式的创新带来了新的机遇,同时也提出了新的挑战.如何更有效地运用网络平台的传播优势,设计适合新媒体环境下高校财务管理的最佳模式,更好地服务于教育教学管理,是我们在财务管理工作中探索的新课题.通过近两年的经验总结,我们找到了一些好办法.本文提供的一些管理思路均处在摸索阶段,很不成熟,一切旨在抛砖引玉.     

浅析新媒体环境下的公益传播

随着互联网技术的快速发展，新媒体已经对我们的日常生活进行了深刻地影响。新媒体打破了过去Web1．0模式那种自上而下传播、普通受众只能被动接受信息的单一模式，也让公益传播变得更加民主化和交互性。本文首先分析了新媒体环境下的公益传播的特点，其次，就如何加强新媒体环境下的公益传播进行了较为深入的探讨，具有一定的参考价值。     

新媒体环境下广西壮族文化遗产传播与传承研究

随着新媒体时代的到来,传统的信息传播方式发生巨大的改变。新媒体为文化的传播提供了新的方式,但同时也带来了相关文化作品内容质量参差不齐等不利于文化传播的问题。总体来说,新媒体环境为广西壮族自治区宣传和弘扬区内壮族文化遗产工作带来新的机遇,又提出了新的挑战。目前,壮族传统文化遗产在新媒体环境下的传播和传承面临着官方宣传不足、内容不够优秀、文化特色不明显、娱乐性和文化内涵如何结合等难题。针对这些问题,本文提出相应的策略,为新媒体时代下如何更好地完成壮族文化遗产的传播和弘扬工作抛砖引玉。     

新媒体对大学生价值观的不利影响及对策研究

随着科技的进步,新媒体以其微小、迅速、广泛等传播特点迅速走进了大学生的生活,从而不可避免的对他们的价值观产生了一定的影响,本文通过分析新媒体对大学生价值观念的不利影响,从提升教育者媒介素养、建立网络环境以及培养大学生辨别能力三个角度提出了一些建议。     

加强新媒体应用的思考

以互联网为代表的新媒体兴起,使信息传播和获取渠道发生深刻改变,同时也给税收宣传工作带来挑战和机遇。在新媒体时代,推进税收宣传必须重视和加强新媒体的应用。理清新媒体应用的思路。新媒体涉及信息来源、传播内容、传播媒介、传播环境、传播受众、传播心理等内容,税务机关要以积极的态度和清晰的思路面对新媒体的冲击。在思想认识上,要克服重内部载体宣传、轻公共传媒,重传统媒体     

“微时代”国有企业思想政治工作方法创新转型研究

在网络时代,信息传播非常迅速,咨询极其丰富,在新媒体技术影响下,中国社会的文化、政治、经济如今正在经历深刻转型,出现了所谓“微时代”“微文化”等现象.在这样的环境背景下,国有企业的思想政治工作该如何开展,该怎样转型发展成为一个值得研究的话题.由此,本文从国有企业思想政治工作的重点入手,就微博、微信盛行的网络“微时代”环境下国有企业思想政治工作如何利用环境优势,创新转型提出了新的思路,更好地促进国有企业的发展.     

当前大学生就业价值取向变化及对策分析

在当前市场经济背景下,大学生毕业后就业压力越来越大,在这种环境背景下,大学生的就业价值取向也出现了较大概念,尤其是90后大学毕业生,在未来职业的选择上往往更加注重职业评价与职业发展。本文简要分析了当前大学生就业价值取向变化,并提出一些建议,希望引导大学生进行合理就业。     

网络环境对新闻传播的发展影响

网络环境的广阔、迅速、互动性让新闻传播得到了更广阔空间的发展,成为了新闻传播的有效媒介,但是也对新闻传播提出了更多的要求,便捷和影响力的情况下,新闻传播的严谨性更加值得关注。要充分利用好网络环境才能让新闻传播更加健康迅速的发展。     

An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains

This paper investigates how social and environmental non-government organisations (NGOs) use the news media in an endeavour to create changes in the social performance and associated accountability of multinational buying companies' (MBCs') supply chains located in a developing country such as Bangladesh. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media in an effort to effect changes in corporate workplace and related disclosure practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change in corporate accountability without media coverage. This is the first known study to specifically address the joint and complementary role of NGOs and the news media in potentially creating changes in the social and environmental operating and disclosure practices of supply chains emanating from a developing country.     

基于SCP模型的自媒体人格化品牌分析及盈利模式探索

随着中国数字科技托管平台的开发,传统媒体在新媒体的强势浪潮中不断受到挤压甚至走向灭亡.自媒体正以它独有的特质努力改变信息传递碎片化的状况,在和传统媒体共享受众和市场,成为网络传播最活跃的主体和新兴舆论场.因此,对于经营传统广播、报刊、杂志、电视新闻媒体的企业,新媒体所带来的挑战和颠覆不容小觑.本文立足“流动空间”理论,基于SCP（structure-conduct-performance,结构-行为-绩效）模型,对自媒体品牌人格化“意见领袖”及自媒体传播模式、盈利模式进行了阐述,旨在探索自媒体更好的盈利模式及未来更广阔的发展前景.     

Sensitivity to sentiment: News vs social media

We explore the rapidly changing social and news media landscape that is responsible for the dissemination of information vital to the efficient functioning of the financial markets. Using the sheer volume of social and news media activity, commonly known as buzz, we document three distinct regimes. We find that between 2011 and 2013 the news media coverage stimulates activity in social media. This is followed by a transition period of two-way causality. From 2016, however, changes in levels of social media activity seem to lead and generate news coverage volumes. We uncover similar evolution of lead-lag pattern between sentiment measures constructed from the tonality contained in textual data from social and news media posts. We discover that market variables exert stronger impact on investor sentiment than the other way around. We also find that return responses to social media sentiment almost doubled after the transition period, while return responses to news-based sentiment almost halved to its pre-transition level. The linkage between volatility and sentiment is much more persistent than that between returns and sentiment. Overall, our results suggest that social media is becoming the dominant media source.     

论媒介融合趋势下报业发展导向

媒体融合趋势下内容和渠道的分离,也正彰显了传统媒体和新媒体各自的优势所在,报业应坚持以"内容为王"为导向,利用数字化平台制作出全媒体的融合新闻,借助新媒体传输手段和接收终端的多样化拓展渠道,变挑战为机遇,保存实力进行长足发展,为未来的产业融合和所有权融合做好充分准备。     

Size, book-to-market ratio and macroeconomic news

Little is known about the reactions of daily returns on portfolios with different characteristics to unexpected changes in macroeconomic conditions. This paper fills this void by analyzing the reactions of daily returns on portfolios formed on size and book-to-market ratio to news about a wide range of macroeconomic variables. Returns on different portfolios not only react to different news but also react differently to the same news. Reactions of portfolios to macroeconomic news also change over the business cycle. Results are strongest for news about Employees on Nonfarm Payrolls in expansions. Both at daily and monthly frequencies, large and growth firms react differently to employment news from small and value firms in expansions but not in recessions. Differences in the sensitivities of expected future cash flows to employment news in expansions can help explain differences in the observed reactions.     

媒体关注度对新股表现的影响——来自中国股票市场的证据

新闻媒体对证券投资的影响日趋重要,它会通过影响投资者的心理和行为而影响资产价格。首次公开发行的股票（IPOs）由于倍受媒体关注,从而会在上市以后的价格表现上产生一定的影响。本文选取2006年6月至2008年6月上市的246只首次公开发行的股票作为样本,以百度新闻搜索到包含股票名称的新闻数量作为媒体关注度的衡量指标,实证检验了媒体关注度对新股表现的影响。本文得出结论：媒体关注度通过影响投资者情绪,对新股短期累积超额收益产生正的影响,而对长期累积超额收益产生负的影响。同时发现,媒体关注度高的新股,其发行价格也相对较高。     

新能源汽车财务与非财务消息对股市影响的多维特征及差异

新能源汽车股市是投资者对公司财务绩效、政策导向、技术水平和发展前景等多方面因素综合反应的结果。将新能源汽车产业相关消息分为"财务"和"非财务"消息,应用事件研究法从"敏感性""、强弱性"和"持续性"三个维度分析了财务与非财务类消息对于新能源汽车股市影响的差异性。结果表明,新能源汽车非财务类消息对于股市表现影响的强度和持续性相对更显著。新能源汽车非财务类消息中的政策、市场消息对于股市表现影响的敏感性要高于技术消息,政策、技术消息对于股市表现影响的强度明显高于市场消息,技术消息对于股市表现影响的持续性明显优于政策和市场类消息。新能源汽车产业的政策扶持不应仅仅关注现阶段新能源汽车制造商的财务指标,更应高度关注新能源汽车制造商的创新能力。制造商要进一步加大新能源汽车的研发投入,通过资本市场的合理融资促进新能源汽车技术创新和长期盈利能力提升。     

The Governance Effect of the Media's News Dissemination Role: Evidence from Insider Trading

We investigate whether the media plays a role in corporate governance by disseminating news. Using a comprehensive data set of corporate and insider news coverage for the 2001–2012 period, we show that the media reduces insiders’ future trading profits by disseminating news on prior insiders’ trades available from regulatory filings. We find support for three economic mechanisms underlying the disciplining effect of news dissemination: the reduction of information asymmetry, concerns regarding litigation risk, and the impact on insiders’ personal wealth and reputation. Our findings provide new insights into the real effect of news dissemination.     

媒体新闻报道的声誉溢出效应

本文聚焦于公司违规曝光这一特定事件,使用三重差分的计量分析方法,探讨了媒体的事前新闻报道是否会影响其在投资者群体中的声誉,即是否存在声誉溢出效应。结果表明媒体对违规公司的事前新闻报道越正面(负面),其日后针对非涉案公司发布的新闻报道的市场反应就越弱(强),即存在双向声誉溢出效应。然而该效应存在不对称性,表现为负面报道带来的正向溢出效应明显强于正面报道带来的负向溢出效应。进一步研究发现,声誉溢出效应取决于投资者对于媒体声誉的主观感知以及对于违规事件的信息解读能力。当媒体的既有声誉水平较低、违规案件较为严重,或非违规公司机构投资者比例较高时,媒体的声誉溢出效应更加明显。本文论证了媒体客观公正性对于声誉积累的重要性,为媒体是否应当以及如何维护在投资者群体中的声誉形象提供了经验证据。本文对投资者如何判断和使用媒体发布的信息,进而做出正确投资决策也具有重要意义。     

Do Accruals Drive Firm‐Level Stock Returns? A Variance Decomposition Analysis

This paper extends the variance decomposition framework of Campbell [1991], Campbell and Ammer [1993], and Vuolteenaho [2002] to address the relative value relevance of accrual news, cash flow news, and expected-return news in driving firm-level equity returns. The extension is based on the Feltham-Ohlson [1995, 1996] clean surplus relations. Using three models, this study shows that all three factors, accruals, cash flows, and expected future discount rates are value relevant. Moreover, accrual news is found to significantly dominate expected-return news in driving firm-level stock returns. Operating income news is also found to significantly dominate both expected-return news and free cash flow news in driving firm-level stock returns. Furthermore, after splitting net income into cash flow and accrual earnings components in the Vuolteenaho model, accrual earnings news and cash flow earnings news are found to equally drive firm-level stock returns and to dominate expected-return news. Further disaggregation of the data yields some evidence that accrual earnings news is a more important factor than cash flow earnings news in driving current stock returns. Overall, the three models indicate that changes in expected future accruals are a primary driver, if not the primary driver, of current stock returns.