Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework

Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the hospitality and tourism literature. The present study offers a systematic approach to examine the potential differences in experiential consumption in the accommodations industry. Using a multiple-group analysis approach, it examines the moderating effects of individual characteristics and situational factors on the nature and dynamics of experiential consumption in the accommodations industry. The findings of the study culminate in the core-periphery framework of the hospitality consumption experience that can provide a relevant theoretical lens for future research into the different sectors and types of experiences within the hospitality and tourism industry. The study also outlines important implications for the hotel industry’s strategic experience design initiatives, from the standpoint of product development, the segmentation, targeting and positioning (STP) process, and marketing communications.     

A happy experience of a dark place: Consuming and performing the Jallianwala Bagh

This article adopts a phenomenological, ethnographic approach to examine place consumption and place experience through visitors' practices in situ. It focuses particularly on an examination of the embodied practices and performances of both tourists and the local community. Viewing memorial places as ‘performative fields’, we argue that a set of processes are simultaneously at play: while consuming the place and its representations (place consumption), visitors are also producing the meaning of the place through their embodied practices (place production) and, simultaneously, form and project a construct of their own selves (self-identity construction), within wider social narratives (social/national-identity construction). The simultaneity of these processes is empirically illustrated and supported by the findings from the qualitative research in the Jallianwala Bagh Memorial in Amritsar, India, where British colonial forces massacred more than one thousand peaceful protesters in 1919.     

Mobile diaries – Benchmark against metered measurements: An empirical investigation

Researchers seeking to study the relationships between consumers' communications, attitudes, and behaviors could benefit from monitoring consumers over time, across multiple locations and channels, and in a way that reflects consumers' subjective perceptions. Diaries on smartphones (mobile diaries) can be used as a research tool for such purposes. A mobile diary is a self-report instrument whereby people use their mobile handset to repeatedly report experiences of interest. Mobile diaries are increasingly used in psychology, geography, medicine, and commercial marketing. Yet they have rarely been used for quantitative marketing research, and were not benchmarked against best-practice metrics in marketing.In this study, we aim to set the ground for using mobile diaries in quantitative marketing research. We first lay out the theoretical infrastructure for the usage of mobile diaries, and describe possible respondent reporting concerns, including concerns related to non-reporting, reporting over time, and concerns stemming from individual-level heterogeneity.We demonstrate the potential of mobile diaries, as well as the importance of the various concerns, using a benchmark test case in the context of primetime TV viewing. Our benchmark uses a sample of respondents with both mobile diary viewing reports and Nielsen People Meter (NPM) records. Our analysis reveals that averaging across all conditions, 47.4%–64.7% of the NPM records are reported by the diary. The major sources for mismatch are random time periods without alarms, short viewings, and periodic reporting inactivity (pulsing). Concerns such as a decrease in reporting rates over time (e.g., fatigue), smartphone ownership, and demographic variation across individuals have relatively small effects on reporting likelihood. Analyzing the cases in which diary reports do not have a matching NPM record, we find many of them can be attributed to out-of-home viewing and viewing on non-metered devices. This finding demonstrates how mobile diaries can complement metered measurements. Overall, aggregate diary-based ratings have a 0.90 correlation with NPM ratings.We discuss implications for designing and using mobile diary studies in marketing.     

HOW DO RATING AGENCIES’ DECISIONS IMPACT STOCK MARKETS? A META‐ANALYSIS

The purpose of this study is to examine how credit rating agencies’ decisions impact the stock market using a systematic and quantitative review of existing empirical studies. Specifically, we employ a meta‐regression analysis (MRA) to investigate the extent and nature of the effect of rating agencies’ decisions on the stock market. We survey 62 studies published between 1978 and 2015. Our first finding is that the cumulative average abnormal returns calculated from this empirical literature are affected by publication bias. After controlling for publication bias, the main findings of our meta‐analysis indicate that negative rating decisions cause statistically significant negative abnormal returns. This evidence suggests an informational effect. Our results also indicate that positive rating decisions do not have a significant effect. Finally, the MRA results reveal the importance of several factors related to primary study design, as well as to the nature of the data.     

任务体验模式在商务英语教学中的实证研究——基于语言经济学视角

基于语言经济学理论,分析探讨了任务体验模式在大学商务英语教学中的可行性和有效性。教学实验表明,以互联网和QQ通讯软件为支撑的大学商务英语任务体验模式不仅获得了学生的普遍认可,增强了学生参与活动的兴趣,而且有助于提高商务意识和学业成绩,同时还为校内商务英语实践提供了新途径。     

创业失败经验对连续创业意愿的影响——创业失败学习与市场动荡性的作用

基于经验学习理论，探究创业失败经验如何通过创业失败学习影响创业者连续创业意愿，以及市场动荡性的调节作用。对176位有失败经历的创业者进行问卷调查，结果表明：创业失败经验对创业失败学习和连续创业意愿均有显著正向影响；创业失败学习在创业失败经验与连续创业意愿关系间起中介作用；市场动荡性负向调节创业失败学习与连续创业意愿的关系，即市场动荡性越高，创业失败学习与连续创业意愿间的关系越弱。研究结论对于拓展创业失败经验与连续创业意愿研究、帮助创业者从失败中复原，以及激励连续创业具有重要理论价值和实践意义。     

干部经历 会影响农户选择电商销售渠道吗?——基于荔枝种植户的实证分析

基于印记理论,选取2020年广东和广西两省荔枝主产区的964户种植户作为调研对象,运用logit模型进行实证分析,探索干部经历对农户选择电商销售渠道的影响。结果显示:干部经历对荔枝种植户采用电商销售具有显著的正向影响,而农户自身具有的销售渠道资源也是荔枝种植户选择电商销售的动力之一,其与干部经历带有的政治资本共同推动种植户选择电商销售。因此,要发挥具有干部经历的农户在农产品电商发展中的带头人作用,培育当地的销售服务团队与提供更多的销售渠道资源,并联合社会多方力量加大对农产品电商销售的培训力度。     

企业成功创新经历与未来创新绩效

结合组织学习和企业二元式创新理论，探讨成功创新经历对企业未来创新绩效的影响。以2000—2017年中国制造业上市企业专利数据为基础，研究发现，成功创新经历可以显著提高企业后续专利申请数量。但是依据创新实质和创新幅度将创新分为探索式创新与利用式创新后，发现企业后续专利申请主要体现在利用式创新方面，不利于企业探索式创新。间接影响因素检验表明，企业间合作研发程度越高，成功创新经历越能够显著提升其后续创新质量，但是路径依赖越强的企业，其后续创新质量越差。从新的视角推进企业成功创新经历研究，就当前关于成功创新经历对后续创新绩效的影响悖论给出解释机制，同时对企业增强创新能力、维持长期竞争优势具有重要启示作用。     

THE ECONOMIC AND BEHAVIORAL CONSEQUENCES OF ONLINE USER REVIEWS

Online user reviews have become an increasingly relevant informational tool during product search and adoption. Recent surveys have shown that consumers trust and rely on online reviews more than they do on website recommendations and experts opinions. As a new way of driving consumer purchasing intentions, online user reviews have therefore come under scrutiny by researchers. The objective of this paper is to offer an overview of the literature regarding the impact of online user reviews on economic indicators (e.g., sales, marketing strategies) and on consumer behavior. Furthermore, following the growing interest of academics and professionals alike on the topic, the present work provides an exploratory analysis of the consequences of online reviews on individual rating behavior – empirical regularities showed that online rating distributions tend to be concentrated on extreme values, possibly because of rating biases. As consumers and firms incorporate the heuristic cues from such distributions into their decision-making processes, biased ratings might lead to suboptimal choices. This overview presents established results (e.g., the impact of volume on product sales) and insights as issues for future research.     

Disentangling acquisition experience: A multilevel analysis and future research agenda

Research interest in firms repeatedly involved in acquisitions has increased over the past decade. However, this increase has remained unmatched by efforts to integrate what is known, leaving the acquisition experience research field scattered, in turn hampering further theoretical and empirical progress. Taking a broad approach to experience, we review 106 empirical studies published in leading journals that focus on the effects of past acquisitions on subsequent ones. We discover three distinct but complementary ways in which research has dealt with experience. Moreover, research on acquisition experience has drawn conclusions on three important but insufficiently integrated levels of analysis. Our review delineates and systematises the current theoretical and empirical progress in acquisition experience research and outlines a future research agenda.