替代产品投放策略与竞争性反应研究

本文首先介绍了产品替代理论，然后回顾了新产品投放及竞争者的反应方面的相关理论研究，在投放策略与反应之间引入信号的概念：根据已有文献研究总结得出企业感知信号的不同类型与其做出竞争性反应的关系。     

网上购物行为影响因素实证研究

本文在创新接受理论的基础上，从渠道特性和个体特性的角度建立我国网络购物行为影响因素假设模型，并通过网上调查，运用结构方程建模进行实证研究。研究表明，感知网络购物有用性、感知网络购物容易使用、消费者网络经验、收入和体验型购物导向是决定消费者网络购物的关键因素。     

技术引进、研发外溢和二次创新

本文利用专利竞赛模型 ( patent race) ,探讨技术引进及其二次创新活动中技术引进费用与自身应用性研发投入的关系以及二次创新速度和市场均衡时参与该竞赛的厂商数目的决定。同时也分析了研发外溢效应对模型的冲击。文章的主要结论是 :技术引进与自身应用性研发投入是互补抑或替代关系需视两者相对大小而定。双方的关系呈现阶段性变化。此外 ,随外溢效应的增强 ,整个参与竞赛的厂商数目和厂商应用性研发投入水平均趋于下降 ,但是整个社会引进技术的二次创新速度却趋于加快     

Regulatory and environmental effects on public transit efficiency: a mixed DEA-SFA approach

This paper assesses the impact of regulatory and environmental factors and statistical noise on the efficiency of public transit systems within a DEA-based framework. Using a panel of Italian companies, we implement a DEA-SFA mixed approach based on [H.O. Fried et al. (2002) Journal of Productivity Analysis, 17(1–2), 157–174] to decompose DEA inefficiency measures into three components: exogenous effects, managerial inefficiency and stochastic events. Besides providing evidence on the determinants of input-specific efficiency differentials across companies, the results point out that managerial skills play a minor role, and emphasize the relevance of regulatory policies aimed at replacing cost-plus subsidization with high-powered incentive contracts as well as improving environmental conditions of public transit networks.      

我国企业采取绿色营销的博弈分析及成因

本文运用博弈理论分析了我国企业采用绿色营销的状况,并指出了我国企业不愿意采用绿色营销的宏观和微观原因。对我国企业实施绿色营销具有重要的现实意义。     

对企业技术创新自我实现的经济学分析

本文从经济学的理论角度分析了企业技术创新自我实现的可能性。分析发现：产品被成熟生产后的产量与资本报酬和资本边际生产率的大小有直接关系。因此，企业发展内部本身就可以通过市场供需调节来实现创新的循环和延续。从这一点上说，国家对于企业技术创新的鼓励政策应该更加依靠市场机制的作用。     

中美贸易背后的利益分析

文章首先介绍了中美贸易的不平衡发展，然后重点分析了在中美贸易中的贸易利益流向和对双方的经济影响，进而找到解决此问题的积极可行的对策。     

A model of multiple-unit ownership as a diffusion process

This paper develops and tests a new model for multiple-unit adoptions of durable goods based on the diffusion modeling tradition. Multiple-unit adoptions are a major component of sales for many consumer durable product categories. For instance, sales of multiple-unit adoptions for televisions have been higher than both first adoptions and replacement purchases since 1977, while for automobiles, they have represented more than 20% of sales since 1966 in Australia. The structural drivers of multiple-unit adoptions are quite different from either first purchase or replacement purchase. Hence, identifying and modeling the multiple-unit component of sales is important for aggregate sales forecasts. Moreover, consumer requirements for additional units of a product are likely to be considerably different than for the other components of sales (first purchases and replacement purchases). As such, the ratio of the first, multiple, and replacement sales components will strongly influence the product mix requirements of the market.

While forecasting and influencing multiple-unit sales are an important managerial issue, very little attention has been given to multiple-unit ownership in the diffusion modeling literature. The only model available was developed for the purpose of modeling relatively short-term behavior of multiple-unit adoptions, rather than the longer-term pattern of sales. We propose a model of multiple-unit adoptions as a diffusion process.

We apply the model to both color television and automobiles. Analysis of the model's long-term fit and forecasts in these applications provide support for the structure of the new model.     

Assessment of the agricultural sustainability of Shaanxi Province,China

It is significant for the study on the sustainable development of regional agriculture to monitor and measurethe trend of agricultural development with an effective method. The sustainable development of regional agricultureshould accord with regional population, rural economic development, social progress, resource and environmentalsupport. This paper establishes the evaluating indicators system of sustainable development of regional agriculture,evaluates the agricultural sustainable development in Shaanxi Province with a comprehensive multi-indicator method,analyzes the support of resource and environment for regional agriculture by the resource-development index and theenvironment-development index, and gets the conclusion that the indicators, such as education level, the income gapbetween urban and rural residents, the per capita area under cultivation and the consumption of pesticides and chemicalfertilizers per hectare, are the main factors to restrict agricultural sustainability, and that the pressure of the developmentof subsystems of population, economy and society on the subsystems of resource and environment turns out to bestronger and stronger. Agricultural environment gets better, but resource becomes one of the important factors to restrictthe development of regional agriculture. In a word, this paper highlights the potentials and limitations of sustainableagriculture of Shaanxi and helps identify the development direction in the future.     

生态水利工程系统服务功能的评价方法与指标体系建立

本文从了解生态服务功能的内涵出发，主要讨论对生态水利工程系统的服务功能的评价方法的选择、评价指标体系的种类以及评价指标体系的具体项目组成情况。