浅谈彩色报纸的印前图像处理

报纸是人们获取信息的重要途径,随着技术的进步报纸也向精美化方向发展。印前图像处理作为提高报纸质量的重要环节受到越来越多的重视。从图片来源到印刷过程整个环节流程出发,从印前图像处理角度谈谈影响报纸图像质量的因素以及如何提高图片质量。     

西安老城区城市色彩控制研究

通过对西安老城区内现状建筑色彩的调查与归纳,结合影响因素分析,指出西安老城区城市色彩体系由灰色系、土黄色系、赭石色系和灰顶赤柱白墙色彩组合等四类系列色构成;运用历史文化特性指导西安城市色彩体系控制分区,划定绝对保护区、控制建设区和环境协调区等三类分区。并据此确定了色彩推荐色谱,以实现对西安老城区城市色彩体系的控制。     

论色彩与消费心理在商业包装设计中的耦合作用

包装的色彩可以通过与消费心理因素的耦合作用影响消费者的视觉与知觉选择,达到促进销售的目的。将包装色彩的实践应用与消费心理理论相结合,以使商品包装的色彩达到醒目、易懂和好感的标准,实现设计的目的和功能,最终促使消费行为的实现。     

汽车零部件外观评估流程在微车行业中的应用

文章介绍了基本的色彩理论、皮纹蚀刻工艺及表面光泽度等外观评估项的一些专业知识，并阐述了一套较完整的对汽车零部件的外观评估流程。     

Relationships Between Viewing Preference and Outdoor Scenic Components Among Ethnically Diversified Viewers

Abstract

Visual preference is determined by what we see. This study shows the associative strength between visual preference and selected components of outdoor type scenes. Viewers were asked to assess the relative magnitude of what they saw when looking at 35 mm color slides depicting outdoor scenes. Correlation analysis was used to develop the association between the degree of viewer preference and the degree to which each scenic component was perceived. Analyses were also done for viewer groups by gender, age, ethnicity, community type, terrain type, education level, and professional expertise. Factor analysis revealed that twelve of the original eighteen components could be reduced to four, indicating that they are likely to be synonyms and may be measuring the same thing. The memories variable was consistently associated with viewing preference throughout all scenes and viewer types. Color brightness and color variety were also consistently correlated with viewing preference.     

汽车漆面美容中的珍珠漆调色浅析

文章详细介绍了汽车漆面美容中的珍珠漆调色过程,针对具体的工序采用不同调色方法,科学规范地给出了三工序珍珠漆调色过程。     

Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

Since the beginning of the 21st century, there has been a surge in interest in color research (and in sensory marketing in general). In addition to discussing emerging color research contained in this special issue, this article also provides a discussion of theoretical frameworks for understanding color and provides technical guidelines for creating color stimuli. These guidelines include a discussion of the three dimensions of color (hue, saturation, and value) and provide researchers with guidance for controlling these dimensions when creating color stimuli. Additionally, this article discusses additive (red, green, blue) versus subtractive (cyan, magenta, yellow, and key) color models, gamut, and other considerations, such as screening participants for colorblindness, that future researchers may find useful for conducting rigorous color research.     

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

This research advances neuroscience as a tool with which to study consumers’ visual mental imagery. Applying these methods, we suggest that the presence or absence of color is a critical dimension along which consumers’ visualizations can vary, and explore when and why color of visual mental imagery becomes more prominent. Using functional magnetic resonance imaging (fMRI), we find neural evidence for distinguishing black-and-white (BW) versus color visualization, and that visual mental imagery becomes increasingly monochrome (vs. colorful) when consumers imagine distant (vs. near) future events. Our neural evidence further suggests construal level as the underlying mechanism of this effect, showing common regions of activation for imagining distant future events, engaging in high-level construal, and forming BW mental imagery. We discuss the implication of these findings and the benefits of fMRI techniques for marketing in general.     

07式军服基本色分析

军服作为制式服装,是各个时期军事集团的文化素养、内在气质的形象外化,并以其形象外化又烘托出民族的性格特点及其社会历史背景。因此,军服的设计军队正规化建设的重要内容。其中,军服的色彩设计是一项重要的组成部分。在整个军服色彩的分析中,对于三军常服基本色调的分析占有重要的地位同时,军服基本色的分析也是整个军服色彩设计过程中的主导因素,也为今后更好地开展此项活动提供依据。     

图形创意之置换原理的运用

联想与想象为图形创意的两个方面，置换原理若在图形创意中运用得好，更易于表现和挖掘深层次、体现出耳目一新的视觉形象。本文主要阐述逻辑上的张冠李戴如何使图形产生了更深远的意义。