Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

网上自主学习在高校教学改革中应用研究

网上自主学习模式是高校教学改革的有效方式之一，对网上自主学习的方式、效果、利弊及适用人群进行探讨。以科技论文写作知识的学习为例，建立网上自主学习的平台，制作专题学习网站，在石家庄铁道学院的研究生中进行试验教学，对网上自主学习模式的学习效果和认可程度进行分析，得出结论：网上自主学习是可行的，必要的，有助于提高学生自主学习能力，适用于大学高年级及研究生等自控能力和自学能力强的群体，应有针对性地积极落实实施，取得满意的教学效果。     

我国冲压模具技术的现状与发展

为了促进我国冲压模具技术的发展,从计算机技术、先进加工技术及装备、其它新技术与冲压模具等方面分析了我国冲压模具的技术现状.结果表明:经过几十年的发展,我国的冲压模具总量位居世界第三位,加工技术装备基本已与世界先进水平同步.以汽车覆盖件为代表的大型、复杂、精密冲压模,用CAD/CAM/CAE软件进行三维设计和模拟,靠高速、精密的加工设备生产,用新型研磨或抛光代替传统的手工研磨抛光,提高模具质量.这些都代表了冲压模具发展的趋势.     

我国对外贸易的环境效应分析

运用Grossman和Krueger的分析方法，对我国1994—2003年的对外贸易环境效应进行了研究。研究结果表明，我国时外贸易对环境影响的技术效应和结构效应为正，但由于规模效应为较大的负数，所以总效应仍为负，即现阶段的进出口贸易从总体上说恶化了我国的生态环境。要改变贸易对环境的不利影响，必须进一步降低污染密集度，增强正的技术效应和结构效应。     

论中资银行电子化发展战略

随着信息技术的广泛应用，银行金融电子化的水平成为衡量银行竞争力的关键。当前，中资银行已经基本建立了电子化服务体系，但与外资银行相比仍存在较大差距。中资银行应当借鉴外资银行先进经验，尽快制定和完善电子化发展战略。     

我国经济增长中制度因素的实证分析

经济增长的决定因素是技术还是制度?学术界的争论由来已久,至今尚无定论。本文运用中国改革开放后的一些统计资料,通过计量研究,从经济增长中的诸因素中分离出来了制度因素,并测算了制度因素对经济增长的贡献。得出的结论是:在我国经济转轨时期,制度因素对经济增长的作用大于纯技术进步对经济增长的促进作用。因而,制度因素应是目前和今后一个时期我国经济增长的关键因素,抛开制度条件而片面地强调科技的第一生产力作用很可能不会取得预期效果。     

论新时期会计职能的定位

会计职能是会计在经济管理中固有的功能,它随着社会的不断发展而发展。本文首先分析了会计环境变化及信息技术发展对会计职能的影响;进而就新时期会计职能的定位进行了探讨;最后就当今社会的发展现状对会计职能的发展提出了一些新的思考。     

高校践行代表先进文化的要求之我见

高等院校作为党领导下的传承知识、智慧和文明的园地 ,在践行代表先进文化方面责任重大。高校必须大力弘扬科学精神 ,推进社会主义精神文明建设 ;培养学生的创新精神 ;加强高校的理论研究 ,增强针对性和可行性 ,推进科教兴国。     

开放条件下的贵州工业结构升级

工业化过程不仅涵盖了工业产值不断提高并最终在国民经济中占主导地位,还应该实现工业结构的不断升级.1997年至2004年期间,贵州工业结构在轻重工业比例、结构高度化和生产要素密集度等方面有所升级但仍存在一些偏差.在未来开放条件下贵州促进工业结构升级应注意避免结构低度化,创造和提供合适的市场空间,正确处理技术引进与自主开发的关系,发挥比较优势以及规范政府职能等问题.     

西部农业经济增长的要素分析及对策研究

运用C-D生产函数来测度西部农业生产投入要素对农业总产值增长的贡献率.结果表明,西部农业经济增长主要依靠物质费用的增加和农业科技进步,同时农业科技进步的贡献54%又源于农民文化教育水平的提高.因此,依靠科技进步,提高农民文化水平是促进西部农业经济稳定增长的重要举措.