广西金融发展与经济增长关系的实证研究：1978-2012

利用广西1978—2012年地区生产总值、银行贷款和银行存款的时间序列数据，建立了三者之间动态关系的向量自回归模型（VAR）。研究结果显示：银行贷款和银行存款对地区经济增长有促进作用，并且银行贷款的影响大于银行存款的影响；在10％的显著水平上，地区生产总值与银行贷款构成双向Granger因果关系；在5％的显著水平上，银行存款与地区生产总值之间只存在单向Granger因果关系。据此，提出了广西金融改革发展的政策建议。     

小型物流配送路径优化实证研究——以某高校小型水厂物流配送为例

本文以某高校小型水厂物流配送为例,在实地调查的基础上进行小型物流配送路径优化实证研究,并探讨出配送线路的优化路径与评价。     

Framing the usefulness of eHRM in talent management: A case study of talent identification in a professional services firm

As talent management evolves from intuitive to evidence‐based decision‐making, the role of electronic Human Resource Management (eHRM) to gather, distribute, and analyze data becomes more critical. However, surprisingly few academic studies investigate the role of technology in talent management. Drawing on a qualitative case study of talent management in a large professional services firm, this paper critically examines how eHRM information technologies are framed as useful within talent identification discourses. The findings reveal two distinct but interrelated sets of processes employed to identify talent and suggest that the perceived usefulness and centrality of eHRM are influenced by how stakeholders shape their understanding of effective talent management. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd.     

On Teacher Politeness Principles in EFL Classroom

It is proved that teachers' politeness behavior can highly motivate students' learning impulse and improve teaching process. Politeness phenomenon in classroom has been broadly discussed and studied; however, there are still no systematic politeness principles that can be reasonably applied into the teaching process. On the basis of the politeness theories and a case study, this paper tries to seek a more reasonable and more efficient politeness principle in EFL classroom.     

基于股东利益要求及其实现方式的非财务指标关注程度研究

从股东角度出发,对股东所关注的反映其利益要求和实现方式信息的非财务指标的关注程度进行了排序研究和分组研究。研究表明：股东对不同类的反映其利益要求和实现方式信息的非财务指标的关注程度存在显著的差异。详尽必要的信息披露更易取得股东对企业的理解和支持。因此,企业除应当进行法定性披露和习惯性披露外,还应当根据本企业股东特点和本企业股东对非财务指标关注的需要以及关注程度的差异对非财务指标信息进行科学、恰当的自愿性详细披露,以满足本企业股东关注相关信息的需要。     

A Qualitative Study for Measuring Warehouse Performance Using Triangulation Approach

This research aims to validate a structural equation modeling （SEM） model for measuring warehouse performance using data from an international company in Australia （company G）. Moreover, a methodological triangulation method was also adopted to test whether different methodological approaches produce convergent findings about warehouse performance measurement （WPM）. These three different methods are the SEM model, the multiple case research study, and validation of the SEM model using data from 80 companies in Thailand and a company in Australia. With the results from the triangulation method, it is obvious that the SEM model can be used to measure the performance of warehouses in Thailand and Australia. Since the SEM model consists only of significant indicators, it is more appropriate than company G＇s scorecard. Furthermore, the SEM model can overcome the limitations of traditional models by allowing companies to compare their performance over time.     

培养学生学习高数的兴趣

本文总结了培养学生学习高等数学的兴趣的方法,提高了教学效果和教学质量。     

空中乘务专业认同测量模型及其实证研究

综合采用文献分析与深度访谈，提出了空中乘务专业认同四维度测量模型，它包括：专业教学、专业前景、专业意识及专业发展。开发并验证了用于测量空中乘务专业认同的量表。实证结果表明：开发的量表具有良好的信效度。对开展空中乘务专业认同优化管理提供参考依据。     

黑龙江省上市公司盈余管理研究

以黑龙江省23家A股上市公司共138个子公司为样本,选取2006-2011年的数据对应急盈余管理和真实盈余管理所进行的分析结果表明,黑龙江省上市公司普遍存在,各公司真实盈余管理水平相差较大;有一半以上的公司倾向于采取应计盈余管理进行正向操控,而采用真实营盈余管理进行负向操控;应计盈余管理和真实盈余管理的变化总体呈相反趋势;各行业、地区的盈余管理相差较大。在今后的研究中,应加强对公司盈余管理的遏制,从而促进黑龙江省经济的健康发展。     

Global Advertising Practices

Abstract

This empirical study of European, Japanese and U.S. multinational companies provides a cross-sectional investigation on the degree of standardization practiced in advertising strategy and message elements, objectives and types of content of standardized advertising and ways of using adapted strategy. Based on the sampled data, no statistical difference was found for any of the analyses at the 0.05 significance level. However, it can be concluded from the data that global marketers are moving toward standardization in their advertising. The contributions of this research can be significant for both academicians and practitioners. Managerial implications and future research directions were also provided.