信息化对制造业升级的影响机制研究

信息化对制造业升级的影响日益深远，但其影响机制也更加复杂。通过微观、宏观双视角定性论述，借助GMM模型对中国283个城市2004-2014年的面板数据进行定量测度，探讨了信息化对制造业升级的影响机制。结果显示：信息化与制造业升级存在倒U型关系，当信息化程度未跨过风险拐点时，其对制造业升级会产生促进作用；信息化程度跨过风险拐点后，信息化对制造业升级的促进作用呈下降趋势。研究表明信息化并不总是促进制造业升级，信息化是机遇也是挑战，各地区需要因地制宜，结合自身工业化水平来发展信息化。     

Managing service recovery experience: Effects of the forgiveness for older consumers

The research studies empirically the role that fairness plays in shaping emotional and behavioral forgiveness among older U.S. consumers (55 years of age and older). A theoretical model is proposed and tested that proposes, consistent with theory on emotions, that perceptions of justice affect behavioral forgiveness through emotional forgiveness. An alternative theory questions whether the effects of justice are totally mediated by emotion. Comparative results support the latter model. The cognitive perceptions of justice display a stronger effect compared to the mediated effect through emotional forgiveness. Additionally, an examination of moderation by psychological age suggests that relatively old and young (psychologically) consumers react in the same manner. While clearly, service managers need to be sensitive to the emotions of senior customers, the results here suggest a stronger role for cognitive perceptions of justice. Thus, service providers need to provide senior consumers with clearly understandable explanations for any service failure and explain how the recovery efforts will compensate for the failure.     

A membership pricing policy to facilitate service scale-expansion

This paper proposes a multi-year membership pricing policy for a service business like a gym chain. In the pricing policy, the equivalent membership price per year is relatively low to attract customers, and the multi-year membership fees must be prepaid in full. The prepaid cash provides resources for scale-expansion by opening new stores. We develop a nonlinear mixed integer programming model to formulate the pricing decisions. Numerical experiments reveal that the multi-year membership pricing policy, from a long-term perspective, is substantially better than the business-as-usual pricing policy (1-year membership) in cash balance, profit, and market share. Yet, the performances of the two pricing policies do not differ much from a short-term perspective. These findings indicate that the multi-year pricing policy may be a good strategy, because it initially attracts less attention of competitors; suddenly it emerges and substantially outperforms its competitors in cash balance, profit, and market share.     

Why do customers switch? More satiated or less satisfied

This study investigated whether restaurant customers switch to other restaurants due to satiation or diminished satisfaction. To achieve its objectives, this study extended well-known relationships among perceived quality, satisfaction, and behavioral intentions by including satiation and further examined the role of satiation on switching intentions. The results of this study showed that satiation was negatively associated with satisfaction but differed from diminished satisfaction. Further, the study results endorsed that satiation significantly influenced switching intentions, whereas satisfaction did not. This supports that customers switch to other restaurants not because they are less satisfied but because they are satiated. Regarding the relationship between perceived quality and satiation, service quality and food quality considerably reduced satiation levels, whereas physical surroundings were associated with an increase in satiation. In addition, satiation fully mediated the relationship between perceived quality and switching intentions, which emphasizes the importance of satiation in customer switching intentions. Findings and implications are provided in the main body of this paper.     

新能源汽车产业发展商业模式研究

商业模式是新能源汽车产业化的关键。从核心商业要素上看,新能源汽车产业主要出现了降低新能源汽车电池成本、解决能源供给问题和满足消费者需求三种核心商业要素的商业模式;从产业组织上看,新能源汽车产业主要有拓展型、介入型和合作型三种商业模式。为了构建有效的新能源汽车商业模式,需要明确发展重点、加大宏观指导、开展示范运营和创新试点工作以及协调好相关利益等。     

A composite measure of performance–expectation and performance-only measures

Performance–expectation measures and performance-only measures of service quality have been widely used in the literature. However, either of the two measures is not sufficient to explain customers’ evaluation of service quality and satisfaction. Their assumptions are too restrictive to explain the evaluation processes. From an analytic perspective, this paper derives a composite measure integrating both measures for service quality. The previous measures are nested in the composite measure. Due to this feature, the composite measure is more flexible than the previous measures. It can account for conflicting theories and empirical findings supporting each of the two measures. Furthermore, the composite measure allows us to interpret the link between service quality and customer satisfaction more intuitively.     

楼盘管理系统销售报表模块的设计与实现

楼盘管理系统是一个功能完善的管理系统,由于篇幅的限制,主要介绍了系统中的销售报表模块的设计。系统是基于winform下的Grid View控件来实现的,数据可以导出Excel,方便相关人员的二次处理的需求,整体采用了C/S结构及Web Service技术。     

公司社会声望与高管薪酬:公共服务抑或职业声誉

本文基于“隐性—显性”契约激励研究范式,探讨公司社会声望对高管薪酬的影响以及作用机制。本文选取2009—2017年间的非金融A股上市公司为样本,研究发现,拥有较高社会声望的公司,其高管显性薪酬较低。具体而言,公共地位较高的国有企业、具有较高市场声誉的民营上市公司,其高管薪酬平均而言分别比其他上市公司低4.97%和6.30%。进一步地,我们发现公司声望对我国高管显性薪酬契约存在两种作用机制:一方面,公共地位较高的国有企业,可以为高管带来较高的社会声誉和社会认可,满足了“公共服务”类高管的社会声望偏好,从而降低了显性薪酬的支付水平;另一方面,市场声誉较高的民营企业,可以为高管带来较高的职业声誉和未来职业利益,符合“以商为荣”类高管的社会声望偏好,使高管愿意接受较低的显性薪酬。本文的结论为公司声望作为一种有价值的资源,可以对高管显性薪酬形成议价能力提供了重要证据,揭示了公司声望对高管显性契约激励的影响路径;同时,为国有企业高管薪酬契约设计以及激励机制提供了一定启示。     

高技术制造业与高技术服务业协同集聚的经济增长效应

基于中国省级面板数据，利用空间面板模型和面板门槛模型，探究高技术制造业与高技术服务业协同集聚的经济增长效应。结果表明：区域间产业集聚特征差异显著，高协同集聚主要集中在东部沿海地区，低协同集聚主要集中在西部地区。经济增长水平、高技术制造业与高技术服务业协同集聚水平均具有显著空间正相关性，二者协同集聚有助于促进区域经济增长。协同集聚的经济增长效应存在双重门槛，当高技术制造业集聚度和高技术服务业集聚度均介于第一、二门槛之间时，产业协同集聚的经济增长效应最强。仅少部分省域两产业集聚度介于第一二门槛之间，能够有效发挥协同集聚对经济增长的推动作用。     

Service,emotional labor,and mindfulness

From the seclusion of monastic life to the noise of Silicon Valley, the ancient practice of mindfulness has ‘come out of the cloister.’ As an antidote to mindless cognition and behavior, the practice of mindfulness—with its principle of grounding attention in the present moment—has been shown to have powerful and positive effects at both the individual and the collective level and in fields as wide-ranging as medicine, schooling, prison programs, law and negotiation, business, and even the army. This installment of Marketing & Technology introduces mindfulness to managers and explores its potential for enhancing the service encounter. We begin by reviewing the two main conceptualizations of mindfulness: the cognitive and the contemplative. We then explore the service encounter from the perspective of emotional labor and show how mindfulness can change surface acting into deep acting, thereby significantly improving the service encounter for both the consumer and provider. We also explore the other benefits of mindfulness and their application to the service encounter: adaptability, flexibility, and creativity. We conclude by sharing resources for managers interested in implementing mindfulness training.