HORIZONTAL SOCIAL COMPARISONS AND VERTICAL RECIPROCITY IN A PRINCIPAL–MULTI‐AGENT EXPERIMENT

The aim of this note is to investigate whether the incentive mechanism based on reciprocity is still effective in the presence of several agents by exploring a principal–multi‐agent relationship in a gift‐exchange experiment. The results show that horizontal social comparisons between agents can undermine the vertical reciprocity‐driven incentive mechanism. When long‐term relationships or merit procedures are introduced in the experiment, reciprocity becomes effective again.     

The pay parity matrix − a tool for analysing the structure of pay

This article introduces a new tool for measuring relative pay within organizations. We call this innovation the ‘Pay Parity (PP) matrix’, and discuss its advantages and useful properties. The PP matrix allows us to conveniently measure, and draw inferences about, the nature of the whole remuneration schedule, such as its gradient and smoothness. We illustrate the application of the PP matrix by using data on the remuneration of academic executives in universities.     

Developing Perspectives into Across-Class Associational Advertising

Abstract

This study extends the research into the developing field of across-class associational advertising, finding that claims featuring a forthcoming model with a quality reputation for the manufacturer may be superior to non-across-class advertising for producing quality enhancements and a subsequent good value perception. However, such across-class comparisons involving an existing model without a quality advantage are likely to fail, as they may invite contrast effects. In addition, the authors experimentally vary and evaluate ad copy factors such as third-party endorsements and the number of associational prompts.     

Foreign Aid and the Quest for Poverty Reduction: Is Aid to Agriculture Effective?

Development statistics estimate that three quarters of the poor live in rural areas and most of them depend on agriculture and related activities for their livelihood. Consequently, research focusing on economic growth and poverty reduction has found that sustainable rapid transition out of poverty requires a special emphasis on the agricultural sector. This study contributes to the debate on aid effectiveness by disaggregating total aid into subcategories and specifically investigating the relationship between aid given to the agricultural sector and poverty reduction. If agricultural development is more effective in reducing poverty than some other types of development, then foreign aid directed towards agriculture may be more efficient in increasing the well‐being of the poor than aid directed to some other sectors or uses. Our analysis uses panel data for developing aid recipient countries to empirically test this relationship. We find a significant relationship between agricultural aid and poverty reduction in our estimates.     

Gender Quotas and Human Capital Formation: A Relative Deprivation Approach

We study a quota's effect on individual human capital investment incentives beyond merely altering individual's overall probability of being promoted. We assume that individuals sense relative deprivation from unfavorable (income) comparisons within their reference group and that comparisons take place within the same gender. The introduction of a female quota increases (decreases) the number of women (men) holding top positions. On one hand, the relative deprivation to which female individuals are subjected to increases. These female individuals respond to an increase in their relative deprivation by acquiring additional human capital which, because it enables them to increase their earnings, reduces their relative deprivation. On the other hand, male individuals invest less in human capital in response to a decrease in relative deprivation. We show that the human capital formed by women who are encouraged to do so by the quotas is larger than the human capital that men who are discouraged by the quotas refrain from forming. However, the positive human capital accumulation effect hinges on a certain level of ability by gender and on how much individuals perceive relative deprivation.     

Housing supply price elasticities revisited: Evidence from international, national, local and company data

This paper re-examines one of the key parameters in housing economics – the price elasticity of housing supply. In the international literature, there is little agreement on its value or even on the appropriate methodology for its measurement. The paper argues that different spatial scales capture different aspects of the problem and, therefore, there is merit from comparing results at international, national, local and firm level. Using standardised models, there is evidence that the responsiveness of housing supply to market conditions is lower in Britain than in the US or Australia. However, supply is more responsive to the change in house prices than their level. With exceptions, most past research on supply in Britain concentrates on the national or regional dimensions. The paper finds that there are also insights to be obtained from examining local and firm level data. Local estimation across the Thames Gateway shows the importance of planning constraints on supply elasticities, but historical patterns of land use and geography are also important. Firm level data indicate that supply elasticities are greater for large firms than for small firms.     

An examination of reference prices at factory outlet stores

The purposes of this research study were to (1) examine the use of reference prices by one segment of retailing – factory outlet stores and (2) explore related public policy considerations. The researchers found that there was a significant difference between advertised reference prices at factory outlet stores and the regular retail price found in department or specialty stores in the same market. Advertised reference prices in outlets were significantly higher – a 6.2 percent difference. For only two of the product categories studied were differences not significant – housewares and children's apparel. Since these comparative reference prices are not in line with the regular prices at traditional stores, there is a potential for deceptive price claims.     

Can PIGLOG preferences identify equivalence scales?

This paper clarifies the conditions under which PIGLOG and extended PIGLOG preferences can identify household equivalence scales. The results are of interest to practitioners who have to elect preferences suitable for welfare analysis. It also shows that independent of the base utility equivalence scales are the same whether the budget shares of the demand systems are linear or quadratic in log income. (JEL: D11, D13) The author is grateful to an anonymous referee for several helpful suggestions.     

The technological capabilities of nations: The state of the art of synthetic indicators

Composite synthetic indicators of the technological capabilities of nations have been used more frequently over the last years becoming a sort of Olympic medal table of the innovation race. The European Commission, specialised United Nations Agencies, the World Bank, the World Economic Forum, and individual scholars have developed several of these measurement tools at macroeconomic level. All these indicators are based on a variety of statistical sources in order to capture the multidimensional nature of technological change. This paper reviews these various exercises and: i) it brings into light the explicit and implicit assumptions on the nature of technological change; ii) it discusses their pros and cons; and iii) it explores the consistency among the results achieved. Most of the final rankings at the country level are fairly consistent, but significant discrepancies for some nations emerge. The value of synthetic indicators of technological capabilities for public policy, company strategies and economic studies is finally discussed.     

Better him than me: social comparison theory and service recovery

We conduct two studies to examine if, when, and why communication strategies using social comparisons can effectively restore emotional equilibrium after a service failure, and thus aid recovery efforts. In our first study, we find that after a service failure, like compensation, downward social comparisons reduce anger and improve post-purchase behavioral intentions (including exiting, complaining to management, engaging in negative word-of-mouth, and complaining to a third party). However, when two recovery tools, compensation and downward social comparisons are used together they do not have an additive effect. Additionally, we show that anger mediates the social comparison effect. In a second study, we further explore the social comparison effect and the financial compensation effect using complete and incomplete downward social comparisons and multiple levels of financial compensation. Our findings indicate that complete downward social comparisons are particularly effective at improving all four types of post-purchase behavioral intentions when financial compensation is non-existent or relatively low. Finally, we discuss implications for theory and practice. The authors would like to thank Irwin Levin, Jim Sinkula, the anonymous reviewers, and David Stewart for their insightful comments and invaluable guidance related to this article.