Decision Support Systems in Marketing

The practical application of decision support systems in marketing is still in its infancy, even though academic research has been recommending the use of such systems for years. This is largely due to the lack of a single, generally applicable decision support system. The specific requirements and problems of management are too dissimilar to make the development of one universal decision support system feasible. However, improved PC performance, enhanced market survey methods such as conjoint measurement, and further developed programming tools permit the varying requirements to be fairly flexibly met. The following article describes state-of-the-art know-how regarding the practical utilization of such systems, and addresses the preconditions for employing them. We have included many examples gathered from our own experience with numerous applications.     

Critical Situations for Decision Making: A Support Based on a Modelling Tool

This paper proposes to give a toll to help decision makers in critical situations. The principle of our research is based on a modelling approach for Cooperative Knowledge Based Systems. This approach is based on a Task/Method paradigm that we describe. We then propose to take into account collateral effects of tasks in order to support decision makers in a critical context. The proposed tool can then generate a degraded solution for which, collateral effects of previous tasks have been taken as new goals to reach. This study is possible thanks to the definition of several kinds of models: a Good Functioning Model and a Degraded Tasks Library.     

Agent-Based Facilitation of Water Allocation: Case Study in the Drome River Valley

The purpose of the 1992 French Water Act is to encourage negotiation and dialogue among local stakeholders within a framework which is very similar to a patrimonial approach. Potential use of models in such post-normal approaches is analyzed. Two kinds of models are compared: one is agent-based, the other follows a more classical approach. They are compared according to their contributions as negotiation support tools. This comparison is based on a specific collective decision process dealing with water allocation at the sub-basin scale, in which authors are involved. Both are used to support collective decision processes through simulation of resource use dynamics. Agent-Based Models entail the broadening of spatial information of actors in the process, revealing inter-connected topics not taken into consideration earlier. This makes it possible to remain relevant, despite the sometimes rapidly evolving stakes. The central point of this paper is the implementation, within a practical application, of theories advocating the use of ABM as a collective decision support system. This application promotes a better understanding of the kind of support ABM provides and the way it does so. This is brought about more by re-framing the discussion and modifying the representation of the system on the part of the stakeholders than by providing specific agreements.     

我国中小企业技术创新支持体系现状与发展趋势

中小企业在国民经济中有着重要的地位 ,特别是在我国成为WTO成员方的大背景下 ,我国中小企业迎来了历史性的发展机遇。但不幸的是 ,每年都有大量的中小企业倒闭关门 ,或在勉强维持 ,这其中既有企业自身的因素 ,也有对中小企业技术创新把持不够的因素。根据中小企业技术创新支持体系现状及存在的问题 ,我国中小企业技术创新支持体系应走规范化、信息化和全球化的发展道路来构造适应我国具体国情的技术创新支持体系     

我国农业发展中的金融支持

农业作为国民经济的基础,必须要有持续发展的能力,而这种持续发展必须有强有力的金融支持。我国农业发展只有对风险规避、资金及金融服务提供各种可能的金融支持方式,才能促使我国农业通过走产业化发展道路实现由传统农业向现代农业的转变。     

美国支持中小企业科技创新的政策体系及其借鉴

企业创新是各国经济增长的主要推动力,美国支持中小企业科技创新的政策已经形成了比较完备的体系,在立法支持、财政与税收支持以及创新服务支持等方面积累了丰富的成功经验。我国中小企业创新发展对建立"创新型国家"战略目标的实现具有重要意义,通过梳理美国支持中小企业科技创新的政策体系,分析提炼其主要特征,力图为我国中小企业科技创新提供有益的政策借鉴。     

高校贫困生精神支持网的构成及影响因素分析

以成都地区高校贫困生为总体,运用抽样调查数据描述了高校贫困生精神支持网的构成,分析讨论了贫困生家庭特征、个人特征对其精神支持网的影响,提出了加强贫困生精神支持网建设的建议。     

农业国内支持政策研究综述

农业的弱质性和多功能性为农业国内支持政策提供理论依据,各国普遍对农业实施农业国内支持政策。由于OECD成员国在基期国内支持水平很高以及WTO农业协议与新一轮WTO谈判的约束,国外普遍利用定量的方法研究农业支持的消减、农业谈判、欧盟扩大和农业补贴的效率等国内支持相关问题;国内有关农业国内支持的研究一般停留在定性方面,农业国内支持的定量研究尤其是优化研究很少。因此,研究如何不断提高我国农业国内支持水平,优化国内支持结构,建立合理的农业国内支持政策体系,具有一定的理论意义与实践价值。     

农业政策性金融支持农业产业化的思考

农业产业化的融资困难以及新时期农村经济的发展和粮食流通体制市场化改革对农业政策性金融提出了新要求,两方面要求农业政策政策性金融加大对农业产业化的支持,为此提出农业政策性金融支持农业产业化的思路与建议。     

日本油料发展政策及对我国的启示

日本是油料进口大国,近年来日本采取一系列的保护政策刺激国内油料生产,一方面以国内支持方式鼓励本国农民种植大豆等油料作物,另一方面利用边境措施来保护国内油脂加工业的发展.这些政策措施大大减少了植物油的进口量,保护了日本农民利益和促进了油脂加工业的发展.目前中国也是植物油的进口大国,进口量占到总需求量的一半左右.因而,学习借鉴日本油料发展政策,对于发展我国油料产业,保证食用油脂安全有着重要的现实意义.