电子物流联盟研究

非股权联盟是中小物流企业形成一体化服务能力的有效方式，而信息网络技术和电子商务的广泛应用，又使传统的非股权联盟不断演变，形成新型的联盟形式，即电子物流联盟。从电子物流联盟的产生、特点、构成三方面分析了电子物流联盟的内涵；指出功能完备的物流电子商务平台可为电子物流联盟提供良好的应用环境，进而设计了一种基于电子商务平台的电子物流联盟应用模式；最后，以某快递公司以及公共物流平台为例，介绍了电子物流联盟的现实应用。     

中国医药电子商务：困局与出路

医药行业是我国四大重点技术创新行业之一，也是公认适合发展电子商务的行业。本文从当前全球及国内医药电子商务的发展态势分析入手。从多个层面和视角指出了我国医药电子商务发展中存在的主要症结和困局，最后提出了发展医药电子商务的路径选择和政策安排。     

A Benchmark for B2B Use of E-Commerce

ABSTRACT

A telephone survey of 517 corporate executives in large and mixed-sized companies was used to determine the status of business-to-business (B2B) e-commerce. Findings included that only one-quarter of respondents used B2B e-commerce in their businesses, but 41% said that their companies planned to add e-commerce to their Websites. Of those who conducted e-commerce, 73% found it a profitable way to reach customers without cannibalizing traditional sales revenue. The timing of the survey, between periods of economic expansion, makes this a valuable benchmark for the adoption of e-commerce.     

浅议网络时代的财务管理

21世纪是网络的世纪,随着高科技信息时代——网络时代的到来,全球信息处理网络化将成为历史发展的必然趋势。互联网的出现不仅给全球经济和社会带来了巨大变革,也给企业创造了无限商机,推动企业经营走向电子商务,而作为电子商务重要组成部分之一的网络化会计信息系统也随之产生,网络财务将成为企业财务管理发展的必然趋势。在我国,实际工作中存在许多制约网络财务发展的瓶颈问题需要解决,文章就此进行探讨并提出相应对策。     

新时期西部农村地区发展电子商务物流存在的问题及对策

近年来,电子商务发展迅速,但西部农村地区由于各方面条件欠缺,电子商务物流发展缓慢.因此,我们必须根据实际,找准问题,发展好西部农村地区电子商务物流.     

The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention

ABSTRACT

Although e-commerce is evolving at an incredible speed, asymmetric information and opportunism have increased online purchasing risks and market inefficiencies. The lack of face-to-face contact and the inability of the customer to touch and feel tangible products necessitate that online business must provide customers with reliable information and convince customers of their trustworthiness. While the research on Third-Party Assurance Seals (TPAS) is not new, the effectiveness of TPAS has not been persuasively addressed by empirical studies. Our study is different from previous efforts in that it is comprehensive because it combines consumer trust, perceived risk, and influences of TPAS in the B2C e-commerce context. The results of the study show that (1) the effects of TPAS on perceived risk are channeled through perceived trustworthiness, thus demonstrating the mediating role of perceived trustworthiness in B2C e-commerce, (2) perceived risk, perceived usefulness of website, and subjective norm appear to be significant predictors of intention to purchase from the website, (3) a third-party assurance seal strongly affects online shoppers' perceived trustworthiness toward online retailers, while the seal appears to have little effect on perceived risk directly; perceived risk is strongly associated with intention to purchase from the website.     

What Makes Consumers Willing to Pay for Online Services? Discovering Consumer Opinions and Determinant Factors on Charged Online Services

ABSTRACT

Recently, more and more service e-businesses began to charge their consumers on the services provided to assure revenues for their survival. An understanding of consumer opinions on and behaviors toward the charged online services is critical to successful business models for service e-business. Through survey data analyses, the exploratory study reported herein attempts to discover consumer opinions and behaviors regarding charged online services. The findings of this study would contribute effectively to the formulation and implementation of sustainable business models for e-businesses in the service sector.     

The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework

In order to better understand how internet users actually decide to conduct business transactions or related activities in a B2C e-commerce environment, this article adds a new lens of study by investigating the roles of Threat Appraisal (TA) and Perceived Coping Appraisal (PCA) from the end user's perspective. Based on established academic theories and relevant industrial practices, it is suggested that TA and PCA are critical behavioral components influencing the user's intentions to participate in online transactions. These functions serve as important inputs to formalizing our understanding of how services offered by e-commerce websites are utilized.     

A Framework for Determining Success Factors of an E-Commerce Initiative

Abstract

Businesses and entrepreneurs are rushing to the Internet to do business and reach new markets. While the Internet is used for cutting cost and generating revenue by conducting business-to-consumer (B2C) e-commerce (EC) and business-to-business (B2B) e-commerce, existing businesses and entrepreneurs are finding tremendous challenges to succeed. This paper examines the factors that are critical to the success of any company's e-commerce initiative and makes recommendations to businesses and entrepreneurs so they can overcome the challenges and exploit the opportunities presented by the Internet.     

基于就业导向的普通高校电子商务专业课程体系设置研究

目前,普通高校电子商务专业课程体系存在着课程设置缺乏体系、课程内容滞后于实际应用需求、实践教学环节滞后等问题。普通高校一定要从信息技术与商务活动的融合与创新出发,结合自身实际情况,以就业为导向,明确电子商务专业的培养方向,构建特色化课程模块体系,强化课程实践教学,提升人才培养质量,使培养出的学生更好地适应企业的需求。