Role of gender differences on individuals’ responses to electronic word-of-mouth in social interactions

Considering the significant effects of electronic Word-of-Mouth (eWOM), this research explores how individuals respond to eWOM and whether gender differences exist in their perceptions. To do so, by employing the perspective of social interactions, we examine the proposed relationships are different between genders. We collected data using a survey and tested the hypotheses via path analysis. The results indicate that, gender differences were found specific to search effort, product involvement, and information credibility. Women with strong online ties had a tendency to be more involved in the product information and to find the information more credible. In addition, when women had an increased search effort, they were more likely to have intention spread eWOM. This research provides insights to further research related to gender differences in eWOM by discussing implications for research and practice.     

创业机会共创研究探析

过往研究就创业机会的来源和产生等问题存在争议,而且聚焦于创业者、创业企业及外部环境等独立要素,割裂了创业机会在不同要素之间的互动关系。本文通过系统梳理创业机会研究的演进脉络,发现创业机会共同创造(co-creation)已成为未来研究的主要趋势。在已有研究的基础上,本文初步界定了"创业机会共创"的概念,并对相关概念进行了辨析。进一步,基于创业生态系统视角探讨了机会共创的参与要素,以此区分了实现创业机会共创的四种基本互动路径:即机会之间的互动,创业主体与机会的互动,创业主体之间的互动,创业主体与环境的互动。最后,提出了未来研究的思路与建议。     

Strategic Interaction in Spending on Environmental Protection： Spatial Evidence from Chinese Cities

In China, the responsibility of protecting the environment lies largely with local governments. Within the framework of spatial econometrics, we investigate empirically the consequence of such an institutional setting. Using city‐level data for China, the present study finds that city governments behave strategically in making spending decisions regarding environmental protection. This paper finds that a city government appears to cut its own spending as a response to the rise in environmental protection spending by its neighbors. Hence, environmental protection tends to be underprovided. As a result, we suggest that centralizing the environmental protection responsibility to a higher level of government would be beneficial in terms of controlling pollution in China.     

生产者服务业与制造业的互动发展与行业差异——基于长三角地区的实证研究

本文以长三角两省一市1985-2010年生产者服务业和制造业增加值为依据,对二者的互动关系进行了实证分析,结果表明不仅生产者服务业整体上对制造业具有支撑作用,而且生产者服务业内部各个行业也与制造业相互影响,但由于发展水平和行业特性不同,影响程度又有差异。并据此提出了促进长三角地区生产者服务业与制造业互动发展的对策建议。     

电子商务与电子政务关系初探

在全球信息化高速发展的今天,电子商务与电子政务在信息网络社会中分别占有举足轻重的地位。本文从电子商务与电子政务的基本概念出发,主要探讨电子商务与电子政务之间的相互促进作用。     

基于互动教学理论范式的微博辅助教学实施探究——以传媒类课程在新浪微博上的教学实践为例

互动教学模式与微博媒体平台的相遇产生了微博互动教学的探索。微博辅助教学连接起课堂互动教学和课外互动教学的断裂状态,延伸和发展了课堂教学的实践效果。微博辅助教学依靠技术力量实现了互动教学模式的全天候、实时性、开放性和方便性。     

社交网络背景下企业与消费者对话策略分析

社交网络成为人们在互联网以及真实世界共同的生存环境,对企业的经营管理产生了至关重要的影响。企业需要掌握社交网络的脉络,找到对自身品牌具有影响力的社交网络平台,制定行之有效的对话策略,借助社交网络与消费者进行持续的对话,才能充分利用社交媒体所带来的机会,建立自身独特的竞争优势。     

受限的弱相互作用费米气体化学势的研究

根据平均场近似——Hartee—Fock理论导出了弱相互作用费米气体所满足的薛定谔方程，并通过分离变量法求解得到能量本征值。在此基础上，采用数值求解研究受限的弱相互费米气体的化学势性质，探讨了粒子间相互作用对化学势的影响。     

我国二元经济与二元意识互动性分析

我国经济的二元性决定社会意识的二元性，两者之间具有互动性的关系。伴随着二元经济向完全现代经 济转化。二元意识也向完全现代意识发展。但在转化过程中，社会意识，尤其是传统意识，或者成为我国经济发展 的障碍性因素；或者渗透到经济运行中，使我国经济的运行具有了某些来自传统意识的特性。