Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing scholars in recent years. Our research contributes to this emerging domain by examining AI technologies in marketing via a global lens. Specifically, our lens focuses on three levels of analysis: country, company, and consumer. Our country-level analysis emphasizes the heterogeneity in economic inequality across countries due to the considerable economic resources necessary for AI adoption. Our company-level analysis focuses on glocalization because while the hardware that underlies these technologies may be global in nature, their application necessitates adaptation to local cultures. Our consumer-level analysis examines consumer ethics and privacy concerns, as AI technologies often collect, store and process a cornucopia of personal data across our globe. Through the prism of these three lenses, we focus on two important dimensions of AI technologies in marketing: (1) human–machine interaction and (2) automated analysis of text, audio, images, and video. We then explore the interaction between these two key dimensions of AI across our three-part global lens to develop a set of research questions for future marketing scholarship in this increasingly important domain.     

Enhanced Special Drawing Rights: How China Could Contribute to a Reformed International Monetary Architecture

Since the end of the Bretton Woods era, the world has operated on a de facto system of free‐floating exchange rates, with the US dollar as the dominant international currency. The system, characterized by large pro‐cyclical capital flows and chronic imbalances, is inherently unstable, and has contributed to repeated crises, recessions and geopolitical tensions. One potentially “least‐difficult” line of reform would be to allow the evolution of a multi‐currency system, underpinned by an expanded role for Special Drawing Rights (SDRs). Attempts to promote wider use of the SDR have foundered on the liquidity premium. However, for Chinese corporations and institutions, at present restricted in their capital account activities, the SDR liquidity premium would appear less daunting. The Chinese authorities could provide policy encouragement for the use of SDRs by their institutions. This initiative, supported by China's Special Administrative Region Hong Kong, would kick‐start an international SDR ecosystem, and encourage even broader use of SDRs, to the benefit of international monetary stability.     

战术面向服务架构概念及相关技术

战术面向服务架构（TSOA）是实现战术云平台服务基础设施的重要支撑概念。由于战术环境的复杂性，目前对TSOA实施过程中面临问题和相关实现技术的总结还较少。为此，开展了针对TSOA的概念以及相关技术的研究。首先，从战术环境下的TSOA架构需求背景出发，介绍了TSOA架构的组成以及适应性特征；然后，通过分析战术环境下设备和网络等多方面存在的限制性因素，明确实施TSOA架构所面临的挑战以及需要解决的关键问题，并对实现过程中涉及的服务发现、消息传输机制、网络状态自适应等相关技术进行归纳；最后，对国内外的相关研究工作进行总结，期望对推动TSOA架构的具体实施提供一定参考。     

Place attachment,host–tourist interactions,and residents’ attitudes towards tourism development: the case of Boa Vista Island in Cape Verde

A clear understanding of residents’ attitudes towards tourism development and its determinants is a crucial pillar for designing tourism development strategies to promote sustainable development. The literature on the influence of host–tourist interactions and place attachment on residents’ attitudes towards tourism development in developing countries is still scarce. To extend knowledge in this field, this study aims at developing and testing a structural model to examine direct and indirect causal effects of place attachment, host–tourist interaction, and perceived positive and negative tourism impacts on the residents’ attitudes towards tourism development in an island tourism destination – Boa Vista Island in Cape Verde. Results suggest that the residents’ attitudes are positively affected by place attachment, host–tourist interaction, and perceived positive impacts; and negatively affected by perceived negative impacts. Host–tourist interaction emerges as the strongest (direct and indirect) determinant of the residents’ attitudes towards tourism development. Moreover, although both positive and negative perceptions of tourism impacts have significant impacts on the residents’ attitudes, the influence of the former is stronger than that of the latter. The paper ends with relevant theoretical and practical implications to promote positive residents’ attitudes towards tourism development in Boa Vista.     

新时代耕地占补平衡的逻辑根源、模式探索与管理创新——基于“新时代耕地占补平衡方式改进与管理创新研讨会”的思考

研究目的:对耕地占补平衡的发展阶段与政策绩效、存在问题与逻辑根源进行分析,对改进方式进行探讨,进而提出管理创新建议,为新时代耕地占补平衡政策实施提供科学依据,为促进城乡融合、扶贫攻坚和乡村振兴提供参考。研究方法:综合分析与系统推理。研究结果:(1)耕地占补平衡存在实质性不平衡、时空性不平衡、政策性弱化等微观、中观及宏观层面问题;(2)在数量方面,通过盘活宅基地增量、存量和完善易地调剂方式,统筹城乡和区域平衡来实现数量占补平衡。(3)在质量方面,通过优化建设用地约束指标、完善耕地质量评价、规范耕作层保护与再利用等促进耕地质量占补平衡。(4)在生态方面,通过完善指标调剂的价格内涵、扩大耕地补偿标准范围、转变耕地补充途径等实现耕地生态占补平衡。研究结论:建议做好顶层设计,抓好规划引领,构建耕地占补平衡与城乡要素流动的平衡机制,建立耕地占补平衡后续生态管护长效机制,提升软硬实力等。     

动态能力理论视角下战略柔性对企业绩效的影响研究---差异化动态环境规制强度的调节效应

当前企业推进绿色转型进程、提升企业绩效,是实现高质量发展的重要途径。鉴于企业主动应对内外部因素联动影响的重要性,以动态能力理论视角,在探讨了企业变革发展驱动机制的基础上,尝试构建动态环境规制嵌入下的战略柔性与企业绩效的理论框架。分析并实证检验了战略柔性对企业绩效以及差异化强度的动态环境规制在二者关系中调节效应的作用机理和边界。研究结果显示,当前情境下,前瞻柔性、响应柔性对企业绩效均有显著的正向影响,且响应柔性的贡献度较高;两者交互效应亦能显著的正向影响企业绩效;表明企业对环境变化的预测、反应能力以及将两者协同配合是绿色转型发展的重要措施。一般强度的动态环境规制在前瞻柔性、响应柔性与企业绩效的关系中均不起显著的调节效应;高强度动态环境规制仅在响应柔性和企业绩效的关系中起显著负向调节效应;表明动态环境下,一般强度的政府规制政策对企业的决策和创新等行为更多的是无显著影响,充分尊重其自主发展;同时政府要根据环境变化,合理控制环境规制实施强度,谨防给企业应对环境冲击造成额外的负担。综合研究结果,提出企业加强多重柔性机制建设的力度和政府注重环境规制政策引导作用的策略,最终实现各利益相关者协同推进高质量发展的目标。     

水生态系统服务供需视角下的水网乡村 适应性规划策略——以吴江张鸭荡片区为例

苏南乡村地区一直是中国乡村建设的先行区域，特殊的纵横交错的水网结构构成了一个错综复杂的系统，呈现出其他地区不具有的复杂性和生态特殊性。随着城镇的扩张，乡村的发展建设使其水网空间的平衡发展面临极大的挑战。传统单一静态的规划方法逐渐显示出无法适应经济、社会等发展要求的缺陷。苏南乡村地区以水为核心，从水生态系统服务供需关系的视角下探究水网乡村的适应性规划策略更加适应当前的乡村现状和需求。以传统水网乡村空间形态转译为基础，建立水生态系统供需服务评估体系，在评估水生态系统服务供需能力的基础上，分析供需分异模式及供需矛盾。从构建乡村水域空间生态格局、乡村水域空间功能分区规划，以及乡村水域空间多情景预判3个方面，提出苏南水网乡村的适应性规划策略，并为水网乡村的生态实践提出新思路。     

省域尺度下不同时序景观指数集与粒度效应分析

[目的]景观格局变化是景观生态学中的热点问题。研究省域尺度下不同时序景观指数的粒度效应、选取计算景观指数所需的适宜粒度范围并筛选出代表性景观指数集对分析景观格局变化具有重要意义。[方法]以安徽省土地覆被为研究对象,以2000年、2005年、2010年的Landsat TM遥感影像为主要数据源,采用土地利用转移矩阵对安徽省土地覆被的转移数量与方向进行研究;通过设置不同的栅格大小研究景观指数的粒度效应并选取合适的粒度范围;基于相关性分析、因子分析与敏感性分析,筛选出代表性景观指数集。[结果](1) 2000—2010年安徽省的土地覆被始终以耕地为主,其次是林地与人工表面;人工表面的增加是建立在耕地面积减少基础之上的,在10年间共有超过3 200km2的耕地转化为人工表面;(2)景观指数存在粒度效应,粒度变化会对景观指数的计算结果产生影响;省域尺度下计算景观指数所需的合适粒度范围为100～125m;(3)研究安徽省景观格局变化的代表性景观指数有4个,分别为最大斑块指数、景观形状指数、平均斑块面积、香农多样性指数。[结论]计算安徽省景观指数的适宜粒度范围为100～125m,安徽省的代表性景观指数集为最大斑块指数、景观形状指数、平均斑块面积、香农多样性指数,为进一步研究景观格局变化及驱动机制提供了依据。     

让自然参与设计：一种基于自然演替的 城市自生群落改良设计途径

城市自生群落具有重要的生态服务功能与潜力，但因其外貌不被公众所接受而难以在城市公共空间中应用。将群落生态学和设计学相结合，探索一种介入栽培植物对城市自生群落进行改良，最终形成具有一定美学价值的植物群落的途径。实验以植物群落设计美学原理和种间竞争原理为依据，向已经演替1年的城市自生群落中引入63种栽培植物，按照分层的方式对群落进行改良。3年的观测结果表明，有61.9%的栽培植物可以在城市自生群落中定居并建立优势，能对76.7%的自生植物起到抑制作用，使55.8%的自生植物消失。相比城市自生群落，改良后的群落美观度提高29.4%，公众接受度提高24%，群落的物种丰富度提高至2.29倍。相比一般的人工植物群落，改良后的群落可以节约58.2%的建植成本，降低83.9%的浇水成本和67.8%的除草成本。实验证明改良设计是一种可行的群落设计途径，能有效提高群落的物种丰富度和美学价值，同时让自然参与群落设计过程，实现人与自然的合作。     

Impacts of peer-to-peer accommodation on the hotel industry: Hoteliers’ perspectives

The sharing economy is a new phenomenon that has considerable implications for traditional industries in general and the hospitality sector in particular. Although some recent studies have investigated the effects of sharing economy on the hotel industry, they primarily focused on quantifying its effects which are not exploratory for a phenomenon. This study attempts to achieve two research objectives. First, an exploratory qualitative method via a semi-structured in-depth interview is employed to investigate the impacts of P2P accommodation on the industry from hoteliers’ perspectives in China. Second, the current study provides valuable insights about traditional hotel marketing and operations. A social science perspective is proposed because prior hospitality research, merely in its commercial sense, fails to capture the essence of hospitality. Results indicate that P2P accommodation has effects on the hotel industry in terms of host–guest interactions, product offerings, staff empowerment, and platform collaboration. The study also suggests that the extent to which P2P accommodation impacts the hotel industry is different in terms of hotel star ratings and operating model. P2P accommodation and the hotel industry in China have a supplementary relationship. This study contributes to social studies of the hospitality literature by gaining insights from hotel senior management level. It also has great implications for the hotel marketing and management practices within the sharing context.