游客感知视角下乡村旅游质效提升维度研究——以西双版纳傣族园为例

发展乡村旅游是实施乡村振兴战略的重要途径，对促进乡村经济发展具有重要作用。以西双版纳傣族园为案例研究地，通过SPSS和AMOS实证探究游客感知视角下乡村旅游质效提升的维度。结果表明：游客感知视角下的乡村旅游质效提升包含旅游地感知、地方认同感、主观幸福感、环境责任行为4个维度；地方认同感和旅游地感知对乡村旅游质效提升的影响力较强，其次是主观幸福感和环境责任行为。     

乡村旅游开发下农户生计适应变化与影响机理研究*——以延安市乡村旅游为例

［目的］以延安市3个典型乡村旅游地为例，结合可持续生计分析框架和适应性理论，分析农户在乡村旅游扰动下的适应策略与适应模式，定量测度不同适应模式农户的适应结果。厘清农户未来生计策略选择的影响因素及其机制，提出促进农户及乡村旅游地可持续发展的对策。［方法］通过参与性农户评估法及二元回归分析法分析影响农户未来生计策略选择的因素。［结果］（1）旅游开发造成案例地农户自然资本丧失，失地农户由务农或务工为主的单一适应方式向兼业型与非农型转变，分化为4种不同类型的农户，且各类农户在各描述指标方面差异显著。（2）农户的生计资本衡量3个社区旅游开发后的适应结果，生计资本普遍较低且内部各维度差异明显。对比4类农户适应结果可得：复合生计型>务工主导型>旅游服务型>社会保障型。（3）通过二元逻辑回归模型深入解释当下适应结果对农户未来生计策略选择的影响，物质资本、金融资本和社会资本均影响农户选择意愿，其中可借款人数是最关键的影响变量。［结论］农户在旅游开发背景下生计动态适应的影响机制为旅游开发及基于此补偿制度是农户现在生计适应活动的外部起因，按照适应类型以及收入比重，分化为4种模式农户； 现行生计适应策略使农户适应结果迥异，生计资本的储量和结构差异显著，这种差异是农户未来生计选择的直接动因； 3个社区不同类型的旅游开发模式是农户未来生计策略选择分异的推动力量。     

德国零售巨头阿尔迪经营战略分析

随着经济全球化的发展,科学技术日新月异,人们的消费结构和消费习惯也在不断地改变,传统的零售业面临着巨大的挑战,但德国阿尔迪依旧在当下保持着零售巨头的称号。论文对德国零售巨头阿尔迪的经营战略进行分析,并结合阿尔迪的经营策略为中国零售业提出建议和启示。     

Fashion and the metaverse: Clarifying the domain and establishing a research agenda

In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings.     

Target‐Setting,Pay for Performance,and Quality Improvement: A Case Study of Ontario Hospitals’ Quality‐Improvement Plans

This study examines whether difficult targets and quality indicators in executives' pay‐for‐performance (P4P) plans affect performance. The impact of target‐setting and P4P plans on quality improvement in the public sector is unclear. The Ontario government initiated the Quality Improvement Plan (QIP), which requires hospitals to set targets for quality indicators annually and link executive pay to target achievement since 2011. Analyzing Health Quality Ontario's database and hospitals' 2012–2013 QIPs, this study shows greater quality improvement in hospitals with difficult targets than hospitals with easy targets or without assigned targets; however, the positive impact disappears for high‐performance hospitals relative to their peers. We find no significant effect of the use of quality indicators in executives' P4P plans on quality improvement. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd.     

海南岛休闲农业布局现状的实证分析

[目的]全面分析海南岛休闲农业布局现状,为海南岛休闲农业科学合理规划和均衡协调发展提供决策参考。[方法]文章利用海南岛259家休闲农业企业的地理数据,采用比较、缓冲、密度分析工具,从数量、类型、密度、距离衰减方面实证分析海南岛休闲农业的布局特征,并提出相应的优化对策。[结果](1)海南岛东部、中部和西部休闲农业数量分布比重分别为51%、29%和20%,其中国家级示范点数量分布比重分别为83%、17%和0%;(2)休闲农业主要类型有休闲农庄、观光农园、市民农园和农家乐,除休闲农庄在东部、中部、西部分布较均匀外,其他类型分布较不均衡;(3)距离市县中心越远,休闲农业分布密度越小,95%的休闲农业分布在距离市县中心30km以内,距离市县中心10~15km是休闲农业的高峰集聚区;(4)海南岛休闲农业已在海口、保亭、三亚、澄迈、琼中、琼海、定安、儋州形成8个高度集聚带。[结论]海南岛休闲农业无论在数量、类型和密度上都是东部地区最多,中部次之,西部最少。应积极推进具有农业发展优势的地区,因地制宜拓展产业休闲功能;休闲农业产品类型单一的地区,深度挖掘特色资源和文化内涵;加强休闲农业点与旅游景区、生活服务中心之间的跨区域联系,形成和谐发展的有机旅游整体,使休闲农业真正成为农业转型、农民增收的引擎。     

新时代耕地占补平衡的逻辑根源、模式探索与管理创新——基于“新时代耕地占补平衡方式改进与管理创新研讨会”的思考

研究目的:对耕地占补平衡的发展阶段与政策绩效、存在问题与逻辑根源进行分析,对改进方式进行探讨,进而提出管理创新建议,为新时代耕地占补平衡政策实施提供科学依据,为促进城乡融合、扶贫攻坚和乡村振兴提供参考。研究方法:综合分析与系统推理。研究结果:(1)耕地占补平衡存在实质性不平衡、时空性不平衡、政策性弱化等微观、中观及宏观层面问题;(2)在数量方面,通过盘活宅基地增量、存量和完善易地调剂方式,统筹城乡和区域平衡来实现数量占补平衡。(3)在质量方面,通过优化建设用地约束指标、完善耕地质量评价、规范耕作层保护与再利用等促进耕地质量占补平衡。(4)在生态方面,通过完善指标调剂的价格内涵、扩大耕地补偿标准范围、转变耕地补充途径等实现耕地生态占补平衡。研究结论:建议做好顶层设计,抓好规划引领,构建耕地占补平衡与城乡要素流动的平衡机制,建立耕地占补平衡后续生态管护长效机制,提升软硬实力等。     

基于限制因素组合序列的耕地质量提升潜力研究*——以什邡市为例

[目的]通过分析什邡市耕地质量现状,充分把握影响耕地质量的主导因素并进行质量提升分区,测算不同质量提升区的提升潜力,以期为全市耕地质量的建设与发展指明方向。[方法]依据农用地分等理论,构建2014年什邡市耕地质量限制性指数评价体系,采用限制性指数模型测算耕地质量限制性指数,结合因素组合法、耕地质量潜力测算法,分别进行耕地质量提升分区及其提升潜力评价。[结果]什邡市耕地质量现状差异显著,地域分布特征明显;因素限制程度以中限制为主,多因素共同主导限制耕地比重大;各质量分区限制特征明显,各区耕地质量提升潜力在时序上和空间上也存在差异。高等别耕地集中分布于南部平原,受土壤酸碱度中等限制和剖面构型高程度限制为主;北部丘陵区以及南部河谷低洼地带主要为低等别耕地,表现为坡度与灌溉因素较高程度限制为主;综合提升潜力较大的耕地集中于北部丘陵区与南部河谷低洼地带。[结论]什邡市范围内耕地质量差异明显,存在普遍限制且分区限制特征明显,各区提升潜力空间差异明显。     

Collaboration for R&D Projects between the Industry and External Agents: Evidence from Manufacturing Companies in Peru

In this article we use the innovation survey of the manufacturing industry of Peru to identify cooperation behaviors for research and development (R&D) projects among companies and external agents in general. Likewise, we also find cooperation behaviors among the industry and the following external agents: university, technical centers, suppliers, customers, and companies of the same group, competitors, guilds, and consultants. Within the specific agents, the university is considered a cooperation agent for R&D projects. We use the survey of innovation in the manufacturing industry of Peru conducted in 2015, which resulted in 1447 Peruvian companies being surveyed. Evidence was obtained as to the degree of the tie between the industry and external agents for cooperation in R&D projects, giving relevance to variables such as investment, resources, and degree of innovation. Our results show that investment is an important factor for cooperation with external agents. Additionally, companies that have innovated at some point seek to cooperate with external agents. Finally, the importance of the university is demonstrable, thus, companies that invest in R&D seek to cooperate with the university.