The development of integrated marketing communications at the British General Post Office, 1931–39

In the 1930s, the General Post Office (GPO) in Britain became one of the nation’s most innovative pioneers of marketing communication. Following criticism of the organisation in the 1920s for its conservative use of publicity, the GPO embarked upon a series of creative publicity campaigns that applied, amongst other methods, advertising, public relations, promotions, cinema, events and artistic posters. Through an overview of its publicity, and through a narrative of three case-studies, this article argues that one of the most important innovations of the GPO was its integration of marketing communication, both in terms of techniques used and in relation to its emphasis in promoting the organisation and the services it provided.     

Investor Relations （IR） in Business Communication on the Example of Poland

This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.     

广告精髓——企业形象之刍议——企业形象与CI、PR之关系

企业形象是指企业的关联对企业根据自我意识所持有的判断和评价，这种观念不能随意操作，须依现实真实反映。CI是企业的基本战略，将各种情报讯息活动加以统合的CI政策是形成企业形象的重要因素。PR活动的目的是推销企业本身，而PR活动的结果，可以提升企业形象。因此，企业形象是由企业广告、CI战略、PR活动等各方面组成的。     

Political PR in the 2005 UK General Election: Winning and Losing,With a Little Help From Spin

The public relations of the UK general election of 2005 is examined in the light of the active promotional culture of British politics, a culture that is especially active at election time. The PR or 'spin' can be seen as a presentational trellis offering to voters, mostly via the media, glimpses of policies and politicians which are favourable to the originating party. The purpose of the trellis for the parties is to maximise their electoral advantage and to minimise their disadvantage. The major obstacle to their success is the capacity of the media to brush aside the trellis and to report on the 'other side'. Whatever the benefits and costs for democracy of this tension between partisan presentation and journalism, there is little evidence that voter disengagement with electoral politics is caused by these public relations shows. Political PR is part of the UK's promotional culture; voter disengagement relates to other systemic and more causal features of contemporary British society. A small purposive (but unrepresentative) survey of campaign observers showed key features of political PR servicing the fundamentals of party, policy and personality.     

公关人员应如何理解和实践公民道德规范

本从公关人员的角度，详细地阐述了公关人员遵守公民道德规范的重要性，并重点论述了公关人员具体应如何理解和实践20字规范，为公关人员开展工作、提高自身道德素质指出具体的方向。     

通关单柜员式自助打印系统的设计与实现

本研究成功研制的通关单自助打印系统,针对通关单柜台人工打印工作量大、费时耗力等问题,集成应用了真空吸纸控制、走纸直通道、快速升降台与大容量进纸容器、激光对射厚度检测、位移传感器检测、定制开发PR2打印机设备等多项光机电先进技术,设计实现具有纸张调度、OCR识别、打印控制3个子系统的打印装置,有效解决一式多联并可能带有附页的通关单安全、快速、批量打印问题;建立了与CIQ2000系统无缝衔接的应用系统,实现自动下载通关单数据,自助打印通关单,自动发送电子通关单到海关,自动核销通关单流水号等功能。该系统的应用提高了通关效率,提升了通关单签证质量,减轻了检务前台工作压力,有效缓解了人员不足的矛盾,为建设和扩展检验检疫自助报检大厅功能,为企业提供远程延伸服务奠定了基础。     

Politics and Income Inequality: Does Politics Still Matter in New Democracies

Does politics still matter for reducing income inequality in new democracies? The standard explanation is that political institutions, in particular the left government and proportional representation, are negatively associated with income inequality among advanced industrial countries, but there have been so few studies attempting to explain the variation of distributional outcomes across new democracies. This article tests the hypotheses about the effects of political institutions on income inequality with unbalanced pooled time-series cross-sectional data that cover 26 fledgling democracies for 1975–2006. The evidence presented here suggests that, other things being equal, a parliamentary system and PR are substantially more likely to be associated with lower levels of income inequality, but a left government and more years of democracy do not appear to be related to lower income inequality.     

Inhibition of Brand Integration amid Changing Agency Structures

The all‐important focus upon brands and brand success is underpinned – of necessity – by well‐designed and well‐executed integrated marketing communications (IMC). This qualitative paper explores perceptions of IMC in relation to branding within senior UK‐based advertising and public relations agencies in terms of current perceptions, implementation, coordination, evaluation, barriers, budgetary issues, decision‐making; and managerial implications for the future of IMC. The paper describes the findings from a series of depth interviews with senior executives from leading advertising and public relations agencies. While the findings do indicate the presence of ongoing barriers to the adoption and usage of integrated solutions, these barriers are as much an issue to do with clients as with the agencies themselves. Nonetheless, there seems to be an issue concerned with remodelling working practices to accommodate new and seamless ways of working creatively across all promotional mix elements. Thus, while the principles of integrated marketing communications are sound, the actual mechanisms for application still need further work –in terms of both application and measurement, and the need for in‐depth research. We also endorse and reiterate oft‐repeated calls for research with client organizations.     

企业公关危机管理机制模型构建

随着市场经济的发展和社会复杂程度的提高,企业进入高度公关危险期,进行有效公关危机管理已经成为企业管理的重要课题。对企业公关危机管理机制模型进行创新研究,应从宏观管理与微观管理两个层面进行。     

企业公共关系危机的预防和处理

公共关系危机是由组织内外的某种突发性因素所引发的公共关系市场事态。它的存在会对企业的形象甚至生存产生很大的威胁,必须引起企业的足够重视。本文从企业公关危机产生的根源——企业自身和外围因素进行了分析,并提出了有效预防和处理公关危机的建议,以期对其他企业有所借鉴和帮助。