Understanding the motivation of museums,galleries and cultural exhibition visits – evidence from Taiwan internet use types

Are museums, galleries and cultural institutions (MGC) educational institutions or accommodations of leisure market? The aim of the present study is to understand why people visit MGCs through analysing a potential link between internet use types and MGC visits. Internet use is categorized into three types: independent activities, recreational activities and social activities. The empirical results indicate that internet use for recreational activities is negatively related to MGC visits, while internet use for independent activities is positively related to MGC visits. The findings suggest that MGCs are expected to provide visitors with educational experience rather than with social or recreational experience.     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.     

Co-presence and mobile apps: Technology's impact on being with others

Despite a lack of theoretical understanding regarding how consumers react when using mobile applications in a store, the latter are being used more and more often in shared consumption areas. This research explores the impact that using a mobile application has on perceptions of co-presence. Depending on the consumption experience stage, this technological tool can be a social facilitator that enhances interactions with companions or a device that makes it possible to reduce a negative crowd impression. This paper is positioned at the intersection of interpersonal influence research and research focused on mobile technologies' effect on the purchasing process. It may interest managers of sites where there is high co-presence and where a mobile application might reduce negative crowd impressions and facilitate in-group sharing.     

Critical representations of Southern African inequality: Transcending outmoded exhibition and museum politics

ABSTRACT

Illustrating inequality to a more general public – beyond those concerned purely with public policy and research – presents various challenges. Museums have often served a function of memorialising both the impressive steps forward and major barriers to social progress, as a form of remembrance and understanding, although the twentieth century format in South Africa was generally embedded within colonial and racist self-glorification. The potential to transcend outmoded exhibition and museum politics with a new approach based on dialogical not didactic presentation, arises with inequality. In this exploration of how such an approach might unfold in the world's most unequal major city (as judged by the Palma Ratio), Johannesburg, the concept of threshold is introduced. Physical and conceptual access through overcoming thresholds is explored through a specific site, the Old Post Office, and through two artifacts that reveal structural power that generates inequality: Durban's sanitation system and Eastern Zimbabwe's diamond fields.     

博物馆数字化建设与金融文化传播——以东北亚金融博物馆为例

博物馆作为公共文化机构,承担着向公众提供文化服务的职责。随着科学技术(特别是信息技术)的发展,博物馆开启了数字化建设的进程。博物馆数字化建设的目的并不是要取代传统博物馆,而是对实体博物馆在某些方面进行有益的拓展和补充。伴随着数字化建设,博物馆能够更好地满足公众多样化的文化需求,提供更好的文化体验。突发事件对博物馆数字化发展形成了一种倒逼机制,凸显了博物馆数字化的重要性。为了更好地传播金融文化,实现文化育人的目标,东北亚金融博物馆将通过“顶层设计、逐步推进、研究标准、规范建设、共建共享、未雨绸缪、创新技术、增加手段”等做法,探索数字化建设之路。     

Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory

The main goal of this research was to merge the theory of planned behavior and the norm activation theory into one model and test its applicability in an environmentally responsible museum context. A filed survey was conducted at museums. Structural equation modeling was used to test research hypotheses. Results of the structural model comparisons revealed that the prediction power of our integrated model was superior to that of the theory of planned behavior and the norm activation theory. The proposed relationships among research constructs were generally supported. The mediating role of study variables was established. Additionally, the salient role of personal norm and attitude in generating museum travelers’ pro-environmental intention was identified. Overall, there was a strong support for the proposed theoretical model.     

试析博物馆图书信息资源管理的现状

随着博物馆事业的发展,博物馆工作中对图书信息资源管理工作的重要性日益凸显。博物馆图书信息资源管理是对博物馆内部的各类书籍资料信息进行信息化管理的全过程,涉及到图书信息管理各方面的内容以及与其密切相关的信息设备和信息系统的组织、规划和管理。随着信息技术的发展和网络时代的到来,博物馆信息资源管理的空间愈加广阔,与之相适应的信息资源存储发生了很大的变化,信息资源管理也面临着一些问题,如何加强博物馆的图书信息资源管理的科学化水平,充分发挥博物馆的作用,已成为迫切需要解决的问题,本文着重分析了加强博物馆图书信息资源管理的相应策略,对资源管理具有一定的指导和借鉴意义。     

浅析改进博物馆的陈列工作的重要性

我国的博物馆事业在改革开放的二十多年中,取得了飞跃性的发展,在客观上已经成为精神文明建设的主要内容和进行爱国主义教育的重要阵地,陈列工作作为博物馆的主要工作之一,影响着博物馆整个工作的成效。但是综观我国的博物馆陈列工作,却不尽如人意。本文借鉴国外博物馆的工作实践,探讨了如何做好博物馆的陈列工作。     

如何策划具有特色的地质博物馆——以郑州黄河国家地质公园地质博物馆为例

地质博物馆是地质公园科普教育的重要场所之一,也是地质公园能否掲碑开园的必备条件,许多地方政府对地质博物馆建设非常重视,不惜投入巨资倾力打造具有地方特色的地质博物馆。郑州黄河国家地质公园利用区内别具特色的黄河、黄土等地质遗迹资源,采用特色鲜明的窑洞与现代材料相融合的建筑形式,将科普教育、科学研究、标本收藏、观赏娱乐为融为一体,充分运用模型、实物、标本、影视等多媒体形式,辅以高科技的声、光、电手段,向游客深入浅出地介绍了地质公园地质遗迹资源丰富的科学内涵,缔造了小窑洞谱写大文章的佳话。     

Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Although there is growing interest in themed brandstores, we still know very little about the source of these retail environments’ power to affect consumers profoundly. Utilizing an ethnographic study of American Girl Place, a culturally rich and highly successful retail environment, we find that effective retailing in these contexts is an intensely ideological affair. In our participant-observation of, and on-site interviews with, consumers at American Girl Place we find that the ideology of the brand manifests powerfully through a variety of different and distinct areas within the store: the Museum, the Library, the Café, the Salon, the Theater, and the Photo Studio. Ideological expression is central to each of these places. Tracking the influence of brand ideology through consumers’ retail experiences, we theorize about the centrality of retail place in ideological branding. Although the confluence of ideology and retailing has been referenced in prior research, this paper focuses on and systematically develops the theoretical interconnection between the two. The physical immediacy of themed brandstore experience acts as a quilting point that links together related cultural concepts into a strong retail brand ideology. The implications of this theory draw our attention to ideological and morally-bound retail brand expressions, emphasize the importance of a variety of retail formats within a single store, and provide practical guidelines for retailers eager to build successful brands of their own.