Internet Adoption Among Malaysian Companies

The Internet technology is prevalently used in companies for business purposes. This research attempts to investigate the characteristics that are thought to influence such strategic decision of Internet adoption among the companies. Understanding the characteristics of Internet strategy in the business world helps the management to efficiently and effectively invest in Internet adoption plan. A survey was conducted to gather information from Malaysian companies. One hundred and fifteen usable responses were obtained for analysis. The findings of the study suggest the firms that wish to adopt higher level of Internet adoption should take account the support of information technology employees, overseas investment, and participation in international markets.     

Adoption Dynamics in Buyer-Side Exchanges

The purpose of this paper is to understand buyer/seller adoption dynamics in independent, buyer-side B2B exchanges. In a stylized model, we assume that the main role of the exchange is to reduce search costs for buyers. Buyers and sellers enter or exit the exchange based on the relative economic surplus (loss) they receive inside vs. outside the exchange. We contrast two situations: one where participants' switching cost to join the institution is negligible and another, in which it is significant. In an extension, we also explore the impact of buyer/seller heterogeneity on adoption dynamics. We have three key findings with relevant implications for practice. First, we find that the general view that demand and supply (so-called liquidity) either grows or shrinks in the marketplace may not hold. In the presence of switching costs, the exchange can evolve to a stable state with only partial market participation. Second, our results suggest that the exchange is better off subsidizing buyers as opposed to sellers in order to achieve the so-called critical mass, beyond which there is full participation. Finally, we find that while in general, minor buyers of the industry have more incentive joining the exchange, when the fixed participation fee of the exchange is high, it is major buyers who are likely to join first. For sellers, this is not the case: minor sellers are always more keen in participating in a buyer-side exchange.     

Adoption rate forecasts and rollout strategies

Long-term broadband penetration forecasts for Western Europe are presented. The broadband penetration forecasts are adjusted according to the broadband coverage. The adjusted forecasts are defined as adoption rate forecasts. These forecasts are used as input to the techno-economic calculations to examine broadband roll out in the different access area types. The paper documents the profitability of broadband rollouts in sparsely populated areas and estimates the limits for having monopoly areas as a function of given characteristics. The identified monopoly areas will of course contribute to higher broadband coverage because the profitability in these small areas will be better than earlier expected because of none competition.     

Web Technology Adoption and Knowledge Barriers

Much of the technology diffusion research has focused on the "intention to adopt" of an adopting unit to explain its adoption behavior; the opportunity for adoption and the underlying adoption propensity are often not differentiated. However, the opportunity to adopt need not be uniform among adopting units. From the perspective of organizational learning, we argue that the differential opportunity to adopt originates from knowledge barriers (KB) and varied degrees of involvement of supply-side institutions (SSI) that can lower these barriers. In this article, we investigate the effect of such KBs and SSIs on the timing of adoption of the World Wide Web technology. The results confirm the major hypothesis of this study: that KBs delay adoption time and indicate the significant explanatory power that the learning perspective can add to the traditional adoption model. The findings of this study (a) explain why certain firms delay their adoption of potentially profitable innovations, (b) imply suitable diffusion strategies for firms promoting innovations, and (c) provide information on the adoption of World Wide Web technology.     

EDI Adoption in New Zealand Firms

Abstract

Firms that have adopted Electronic Data Interchange (EDI) in their channel relationships are studied, with specific attention paid to the different roles that firms play in the EDI adoption process. Relationships are assessed by distinguishing between firms that adopted the technology in a proactive rather than a reactive role. The Political Economy Framework is used to provide a theoretical model to develop hypotheses about the factors that influence the adoption process for individual firms. A logistic regression model is employed to test the hypotheses. The results indicate that a number of organisational, environmental, as well as inter-organisational variables influence the different roles that firms play in the adoption process.     

Adoption rationales of new management practices

This study considers that multiple and diverse rationales, including rational, emotional and socially conditioned responses can influence the adoption of management practices. The study includes four case studies in order to subject the adoption rationales that Sturdy (2004) posits to empirical inquiry and to explore the impacts of these differing rationales on characteristics of the subsequent adoption. The findings show that five of the six rationales Sturdy proposes are empirically identifiable. The findings also suggest that, subject to the exploratory nature of the study, earlier adoption of management practices is associated with political and psychodynamic rationales, consistent with notions of being seen to adopt new ways of working. The findings also suggest that the political and dramaturgical rationales are associated with more rapid adoption due to influential individuals or groups acting as champions. Whilst Sturdy proposes his rationales as a simple list, the findings of this study suggest a more complex relationship between the rationales. The study contributes to the growing body of literature that addresses the important topic of management practices, particularly those that provide an expository consideration.     

Adoption patterns over time: a replication

Marketing Letters - Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and...     

The Next Frontier of Mobile Money Adoption

In this article, I explore the characteristics of businesses that use mobile money by using the World Bank’s Enterprise Surveys Program data set for the year 2013. I study firms in Kenya, Tanzania, Uganda, and Zambia. My analysis shows that small firms are more likely to use the service than medium and large firms. Also, older firms are more likely to use the service than younger ones. Moreover, firms with bank accounts are more likely to use the service. Finally, firms in Kenya are more likely to use the service than firms in Tanzania, Uganda, and Zambia.     

Assessing Organizational Adoption of Information Systems Outsourcing

The information systems outsourcing (ISO) field continues to grow, as organizations consistently seek improvements in IT activities. The global scope of outsourcing participation and growth leads to gaps of knowledge related to the contextual factors that influence ISO adoption. Using the technology-organization-environment (TOE) framework, this study identifies and contextualizes the determinants of ISO adoption. Data collected from 261 firms suggest that relative advantage, firm size, top management support, and competitive pressure are the main determinants of ISO. This study highlights the importance of assessing ISO using the TOE theoretical lens, and offers replication of prior results, the lack of which is a growing concern in social science research.     

Drivers of Customers’ Adoption and Adoption Timing of a New Loyalty Card in the Grocery Retail Market

The authors study consumers’ process of adoption of a new loyalty card in a grocery retail context. More specifically, the authors simultaneously investigate the impact of attitudinal, behavioral, and socio-demographic variables on the likelihood of adoption and the time to adoption. They show that these variables differently affect the adoption likelihood and timing and demonstrate the importance of attitudinal measures of customer loyalty such as commitment to the store. This research confirms the so-called self-selection bias and extends it to the attitudinal dimension of loyalty. Some guidelines are proposed to increase the effectiveness of loyalty card program launches.     

Indian Consumers' Value-Based New Food Product Adoption

In response to increased attention toward Indian markets in general and food markets specifically, multinational companies need to accurately identify the attitudinal and product attribute factors that impact new food product adoption among Indian consumers. Applying integrated decision utility theories, we examined the influence of product familiarity on value-based product purchase decisions and intentions. The results indicate that expected value, perceived value, and purchase intentions are influenced by familiarity; only expected value influences purchase intentions. Marketing implications are also discussed.     

Multinational Oil Companies and the Adoption of Sustainable Development: A Resource-Based and Institutional Theory Interpretation of Adoption Heterogeneity

Sustainable development is often framed as a social issue to which corporations should pay attention because it offers both opportunities and challenges. Through the use of institutional theory and the resource-based view of the firm, we shed some light on why, more than 20 years after sustainable development was first introduced, we see neither the adoption of this business model as dominant nor its converse, that is the total abandonment of the model as unworkable and unprofitable. We focus on multinational corporations (MNCs) because they were among the organizations first called to take action. In order to illustrate the institutional pressures MNCs face and their strategic response to these pressures, we analysed four major oil and gas multinationals subject to similar sustainable development pressures – climate change, biodiversity, renewable energy development and social investment. We argue that normative and coercive isomorphism does not occur at the global level because sustainable development is largely a stakeholder-driven rather than a broad social pressure. That is, host country interpretation of sustainable development pressures varies across an MNC’s subsidiary network. Based on the analysis of the four major MNCs’ annual reports from 2000 to 2005, we argue that mimetic isomorphism may occur, but since it implies the use of complex and intangible resources, mimetic processes are slow, rare and discretionary.     

The Impact of Mobile App Adoption on Cross-buying: The Moderating Roles of Product Category Characteristics and Adoption Timing

With more and more companies introducing mobile apps and consumers using them during the purchase journey, it is increasingly important to understand the consequences of app adoption on behavioral outcomes. This paper investigates the impact of app adoption on the number of additional products purchased by customers (i.e., cross-buying) and how this effect varies across different product categories and different customers. We focus on two key product category characteristics (utilitarian vs. hedonic nature and perceived risk) and on adopters who vary in their adoption timings (early vs. late adopters). Using data from an online retailer and a combination of propensity score weighting with difference-in-differences and Heckman correction estimation techniques, the results show that app adoption has a positive effect on cross-buying overall, but the effect varies greatly across products and consumers. App adoption promotes additional product purchases for hedonic products but leads to less cross-buying for utilitarian products. In addition, early adopters purchase a higher number of additional product categories than late adopters, with this difference decreasing over time and for new consumers compared to existing customers. These results offer novel insights into the behavioral consequences of app adoption and provide managers with useful recommendations for improving the effectiveness of their mobile app investments.     

Identifying Macro Phases Across the Negotiation Lifecycle

Existing models of negotiation as a process are incomplete and do not show an overall, start to finish lifecycle. Current phase based models lack clearly defined criteria that identify phase boundaries. After reviewing existing models, the paper identifies macro phases, clarifies phase boundaries, and delivers a bird’s eye view model of negotiation supported by examples in academic literature and the public record. The enhanced model proposed here provides a practical negotiation guideline and roadmap previously left unclear in the literature. The proposed model contributes to theory around negotiation by defining the boundaries of a sequence of macro phases in negotiation and enhancing the model through business process modeling. With the enhanced model, academics and practitioners can share a viewpoint for understanding, communicating, and further developing negotiation models.     

Adoption of online shopping by German grocery shoppers

This study investigates how perceived attributes of online shopping and the psychological characteristics of consumers such as market mavenism, time-stressed behaviour and familiarity with the Internet impact the acceptance and frequency of shopping for physical goods on the Internet. In the study, the traditional adoption paradigm is refined by specifying in a more differentiated manner the outcome of the adoption behaviour and by postulating a mediator and moderator structure which underlies the relation between psychological characteristics, innovation attributes and adoption outcome. Empirical results identify missing touch and feel experiences as the most influential negative obstacle, and the chance to make better deals, the convenience of a delivery service and the independence of opening hours as the most influential positive factors for the adoption of online shopping. Familiarity also favours adoption behaviour, leading to a uniformly better assessment of many online shopping attributes. The influence of time-stressed behaviour and market mavenism on adoption behaviour is ambiguous and their effects appear to be more complex.     

Adoption of Enterprise Application Software and Firm Performance

Due to the rapidly changing business and IT environments, firm-level adoption of IT shifted from in-house development to purchasing EA software. This paper analyzes the effects of EA (Enterprise Application) software – ERP, CRM, SCM, Groupware, KM, EAI – on SMEs’ productivity. The distinct feature of this paper is that I use a formal econometric approach with combined data of SMEs’ accounting and IT usage aspects, while case studies have been mostly used in the previous works. The empirical results show that Groupware and SCM significantly raise the SMEs’ productivity, and the manufacturing sector has stronger effects than the service sector. From these results, the following implications are derived. First, the adoption rate and the real benefits of EA software are not closely related domestically. Second, in SMEs, EA software facilitating the inter-firm relationship is more effective than EA software focusing on the internal efficiency. Third, easy-to-understand, and relatively long-experienced enterprise applications are more effective than hard-to-understand and brand-new applications. Finally, the government IT policy on SMEs should focus on the process coordination and standardization of the manufacturing sector with upstream and downstream firms.     

Adoption of Radio Frequency Identification among Manufacturing Firms

Practitioners and academics have identified and acknowledged the presence of a gap related to actual and potential values of radio frequency identification (RFID) technology in the manufacturing industry. The purpose of this study is to present the RFID implementation in Swedish manufacturing firms, and if or to what extent use of this technology facilitates in increasing transparency of information throughout the supply chain for manufacturing companies. The findings show that although the great majority of firms are actively working with integrated information systems, only a small fraction has adopted RFID.     

Innovation Perception and Adoption of Solar Heating Technology

This study examines the differences between solar adopters and the general public in their perceptions of solar technologies. Factor analysis confirmed the existence of the theorized dimensions of innovation perception. Discriminant analyses and post hoc comparisons were used to assess differences between adopters, nonadopters, and procrastinators. Models including these facets resulted in significant improvements over a model containing only demographic variables. Results are used to make suggestions for increasing the pace of solar adoption.     

Social Contagion and Customer Adoption of New Sales Channels

We develop and test hypotheses regarding the role of social contagion in customer adoption of new sales channels. We examine two aspects of social contagion (local contagion and homophily) and two channels (Internet and bricks-and-mortar store). Drawing on diffusion theory, we propose a conceptual framework that identifies the factors associated with new channel adoption. Using longitudinal data from a major catalog company and a discrete-time hazard model, we find that (1) social contagion plays a major role in the adoption of new sales channels, (2) both local contagion and homophily influence channel adoption, (3) longer-tenured customers are less influenced by social contagion, and (4) adoption of the Internet channel is more influenced by social contagion than adoption of the bricks-and-mortar store. Managerially, our results suggest that marketing programs that encourage social contagion, for example, word-of-mouth campaigns, be targeted based on both physical and socio-economic proximity, and that such campaigns will play a bigger role in the adoption of new-to-the-world channels.     

Adoption and use of technology in small business environments

This paper examines the impact of information and communication technologies (ICTs) on the firm's human resources (HR) and organizational performance, and analyzes the effect of these changes on its competitiveness. The data were taken from 405 travel agencies. Structural equation analysis revealed that ICTs have a positive effect on company competitiveness, primarily by enhancing HR and organizational performance.