基于服务质量环的LSQ影响因素及其管理策略研究

阐述了物流服务质量(LSQ)的基本内涵,运用服务质量环分析了LSQ全过程,提炼了LSQ的主要影响因素,包括外在影响因素(物流服务理念、物流服务标准和物流服务资源)和内在影响因素(顾客感知),探索了物流服务质量管理的一般途径和方法,以期为我国物流服务提供商设计、控制与改进LSQ提供一定的理论参考。     

LSQ全过程模型的构建及其影响因素分析

在大量文献研究的基础上,阐述了LSQ的概念和特点,运用服务质量环构建了LSQ全过程模型,提炼了LSQ的主要影响因素,为我国物流服务提供商设计、控制与改进LSQ提供一定的理论参考.     

中小零担企业LSQ的影响因素与改善措施研究

阐述了物流服务质量的基本内涵,介绍了中小型零担物流企业的现状,并分析其物流服务质量(LSQ)的影响因素(从内在与外在两个方面进行分析,主要是内在因素的物流服务人员、物流服务标准和物流服务设备对LSQ的影响较大);引入"5W1H"分析方法,探索了针对中小型零担物流企业的物流服务质量管理的一般途径和方法,以期为中小型零担物流企业的生存与发展提供一定的理论参考。     

物流企业顾客满意度指数测评

本文根据美国顾客满意度指数模型（ACSI）,在对物流业和物流服务的特征进行分析的基础上,建立起了物流企业顾客满意度指数测评指标体系.并采用偏最小二乘法（PLS）对模型进行参数估计,构筑物流企业顾客满意度指数测评模型,实现了对物流企业顾客满意度指数测评的研究.     

第三方物流服务的顾客满意度研究

分析了第三方物流服务的内容、特征和第三方物流企业应对激烈竞争的策略,进而介绍了顾客满意度理论,探讨了顾客满意的机制,然后提出第三方物流企业员工满意度和顾客满意度的评价指标体系和测算模型,为企业实施顾客满意战略提供了参考;最后提出了第三方物流企业实施顾客满意战略的意义。     

第三方物流服务的顾客满意度研究

分析了第三方物流服务的内容、特征和第三方物流企业应对激烈竞争的策略,进而介绍了顾客满意度理论,探讨了顾客满意的机制,然后提出第三方物流企业员工满意度和顾客满意度的评价指标体系和测算模型,为企业实施顾客满意战略提供了参考;最后提出了第三方物流企业实施顾客满意战略的意义.     

基于顾客满意的企业供应链创新设计

重点分析了供应链物流服务与提高顾客满意度的关系，明确了提高顾客满意度的供应链物流服务要素，提出了基于提高顾客满意度的企业供应链设计思路，并给出了基于供应链物流服务的企业利益创造模型。     

基于Kano模型的广东第三方物流企业顾客满意度实证分析

运用Kano模型,针对广东第三方物流企业顾客满意度低下问题,设计问卷并进行抽样调查,研究了影响广东第三方物流企业顾客满意度的5种质量因素,并进一步提出了提高广东第三方物流企业顾客满意度的措施.     

基于顾客满意度的物流服务质量研究

随着经济社会的发展,物流服务涉及的范围愈加广阔,服务过程中的不确定性更强,顾客对服务的要求越来越高。基于此,本文根据ASCI模型构建物流服务顾客满意度模型,针对影响顾客满意度的关键因素进行研究,以期为物流企业改善物流服务质量提供切实有效的改进策略。     

基于Kano模型的广东第三方物流企业顾客满意度实证分析

运用Kano模型,针对广东第三方物流企业顾客满意度低下问题,设计问卷并进行抽样调查,研究了影响广东第三方物流企业顾客满意度的5种质量因素,并进一步提出了提高广东第三方物流企业顾客满意度的措施。     

THE LEARNING STYLES QUESTIONNAIRE: AN ALTERNATIVE TO KOLB'S INVENTORY?

An important consideration in the design of educational programmes is the learning style of students. In the field of management education, Kolb's theory of learning styles has received particular attention. Research has shown, however, that his associated measure, the Learning Style Inventory (LSI), may be of doubtful utility. the present study of British and overseas managers examines the measurement properties of one alternative, Honey and Mumford's Learning Styles Questionnaire (LSQ). the results, calling into question Kolb's theory itself, suggest that the LSQ may be preferred to the LSI on account of the distribution of its scores, its temporal stability and its construct and face validity. Its predictive validity, however, remains in doubt.     

燃油税费改革的福利经济分析

燃油税开征是我国公路税费改革的一项重大举措。本文通过一段定价和两段定价的模型分析指出,燃油税费改革使成品油单价提高,使低需求公路消费者的福利得到改善,但会使高需求公路消费者福利状况受损。对于非公路消费者而言,如果不进行燃油补贴,其福利状况会受损害。     

基于卡诺模型的物流服务质量影响因素分析

从ISO9000角度对物流服务质量的概念进行了界定.阐述了物流服务质量的影响因素.并将卡诺模型引入物流服务质量分析中.通过设计卡诺问卷和进行数据处理,对基本质量因素、一元质量因素和魅力质量因素进行了识别。最后指出,影响物流服务质量的因素以基本质量因素和一元质量因素居多,物流服务质量的改进应以基本质量为基础.致力于改进一元质量.更应关注魅力质量。     

电力重要客户定制服务成本回收策略研究

随着电力客户尤其是电力重要客户对电力服务的要求日益提高,传统电力服务的积弊不断暴露,客户满意度难以提高,供电企业良好的社会形象也难以塑造,服务成本补偿机制的缺失是造成这一问题的重要原因之一。本文基于二元价值结构理论,分析了基础服务和增值服务两类电力服务,并对回收服务成本的可行性和必要性进行了论述。文章对重要客户和普通客户关于两类电力服务的诉求和支付能力及意愿进行比较分析,建立供电企业重要客户服务定价-服务质量矩阵,比较单独定价和组合定价两种成本回收策略,提出针对电力重要客户采取组合定价策略,从而实现供电企业和客户的双赢。     

Devising appropriate service strategies for customers of different value: an integrated assessment model for the banking industry

Customer relationship management seeks to nurture relationships with customers by providing appropriate services for particular customers. Previous studies in this area have tended to examine either: (i) the improvement of service quality or (ii) the identification of customers who will bring the most value (and thus greatest profit). Few studies have attempted to integrate the two aspects of the problem. The present study addresses this deficiency by proposing a comprehensive assessment model that integrates a novel categorization of customers (using a customer pyramid) with a detailed analysis of particular service-quality attributes (using a performance control matrix) to provide more accurate guidance for practitioners in designing specific service-improvement strategies for particular quality attributes and particular customer categories. This integrated assessment model promises to be of particular benefit to service providers whose business resources are limited because it facilitates the design of appropriate service-improvement strategies that are tailored to specific customer groups and the service-quality attributes that are of importance to them.     

基于小g函数法的客户侧供电可靠性分析的研究

针对目前我国对于供电可靠性只统计到中压客户,并不能全面反映各类用电客户实际的供电可靠性的缺陷,为了找出计及中压与计及低压两者之间供电可靠性的差异及其变化的规律,本文对低压客户侧供电可靠性的主要评价指标、基础数据的建立及各类停电数据的采集进行了分析,提出了采用"小g函数法"进行差异化分析,且以仿真数据输入的方式计算了同一外部环境和停电事件下的两种可靠性指标,经分析比较后得出了计及中、低压客户的供电可靠性指标变化差异的规律,为计及低压客户供电可靠性计算方式提供了理论依据。     

Sind positiv eingestellte Kunden generell bereit, mehr zu zahlen?

At first sight it appears plausible that customers who display more positive evaluative reactions to a company, which previously had sold goods to them (=?supplier-related attitudes [SRA] such as customer satisfaction or loyalty), generally should be willing to pay higher prices for additional offerings of this supplier than their counterparts with less positive SRA. However, sizes of the respective correlations reported in past empirical research diverge considerably. Therefore, two empirical studies were conducted to explore the extent to which eight socio-demographic and psychographic customer characteristics influence relationships between SRA and willingness to pay intentions in the sense that the characteristics systematically increase or decrease (moderate) the considered relationships. In a first study of 238 customers of power companies, four characteristics (age, female gender, household size, electricity bill) were found to significantly negatively moderate the relationship between customers’ attitude toward their electricity supplier and their price tolerance for “green electricity” and one characteristic (involvement) was detected to have a significant negative moderating influence. A second study of 319 mobile communication customers suggested that customers’ involvement and relationship length with their current mobile services supplier positively moderated the association between the customers’ attitude toward their supplier and willingness to pay for a packet offer of their mobile service provider, whereas female gender exerted a negative moderating influence. The results imply that companies should conduct analyses aiming at the identification of socio-demo- and psychographic moderators or customer segments with heterogeneous impacts of SRA on behavioral price intentions respectively as part of their marketing planning process.     

面向组织客户的客户价值评价体系设计

客户根据其是否具有组织特性而分为个人客户和组织客户,组织客户对于一个企业的重要性和战略意义越来越不容忽视。而目前关于客户价值评价方法的研究没有明确其对象,由于个人客户与组织客户在许多方面存在较大差异,因此本文将针对组织客户提出客户价值评价方法,将在前人研究的基础上从直接价值和间接价值两个角度给出组织客户价值评价体系,并通过专家访谈修正该体系,主要从组织自身和其所在网络两个角度进行分析,丰富和完善组织客户间接价值评价维度。