What prevents consumers that are aware of Airbnb from using the platform? A mixed methods approach

The hospitality sector is now characterised by the co-existence of traditional providers and sharing economy enterprises. It is important to better understand what prevents the use of peer-to-peer accommodation rentals in the tourism marketplace. Adopting a mixed-methods approach, this study first examines travellers’ Airbnb use constraints, and then profiles 252 Airbnb non-users based on their constraints and characteristics. The findings suggest that travellers do not use Airbnb because of distrust in the providers, in the platform and in other users, as well as perceived risk and unfamiliarity. Loss of service quality, lack of local experience, legal and regulatory issues, and disinterest also prevented consumers to book Airbnb accommodations. A cluster analysis divided non-users into three segments: Traditional travellers, Sharing economy misbelievers and Airbnb prospective users. Significant differences based on age confirmed that young travellers are more confident in using peer-to-peer accommodation platforms and more interested in the philosophy.     

预算软约束与风险偏好强化：非均衡式创新中的风险点识别研究

计划经济体制导致资源使用效率低下，社会中存在大量非均衡市场和领域，这为中国企业实施均衡式创新创造了条件。随着均衡式创新的帕累托改进空间逐渐缩小，利用非均衡式创新提升资源使用效率已刻不容缓。在非均衡式创新过程中，政府极易侵入社会主体创新边界，导致创新租值降低或耗散。政府对创新主体的财政资金扶持容易对创新预算形成软约束，导致创新目标替代，强化创新主体的风险偏好，放大创新系统风险，诱发俘获政府行为，最终导致创新企业逆向淘汰。因此，明确政府在创新活动中的边界与风险，对我国实施创新驱动发展战略至关重要。     

Fear appeals and coping appeals for health product promotion: Impulsive purchasing or psychological distancing?

The prevalence of online health communities (OHCs) motivates health product companies to manipulate persuasion-based marketing strategies, including fear appeals and coping appeals, to promote health products. However, whether such a practice is effective remains unclear. Respondents may either impulsively purchase the recommended health products or simply distance themselves psychologically from the information. Building on protection motivation theory (PMT), this study uncovers the mechanisms behind these two coping responses to persuasive messages, namely, the impulsive purchasing and psychological distancing of OHC users. Correspondingly, we evaluated 366 valid questionnaires, and the results reveal that (1) when encountering fear appeals, perceived health threat can evoke cyberchondria, leading to psychological distancing; and (2) when encountering coping appeals, perceived response efficacy leads to product affection, fostering impulsive purchasing. This study provides new insights into the effects of persuasive messages for health product promotion in social commerce. Marketers should design appropriate persuasive messages to foster impulsive purchasing by generating individuals’ product affection and avoiding cyberchondria.     

A Stochastic Receding Horizon Control Approach to Constrained Index Tracking

This paper develops stochastic receding horizon control for a constrained index tracking problem. By modeling the asset dynamics in the problems as a linear system subject to state and control multiplicative noise, and approximating linear chance constraints with quadratic expectation constraints, we show that index tracking can be approached using stochastic receding horizon control. In particular, we use a closed loop version of stochastic receding horizon control where the on-line optimization is solved as a semi-definite program. Numerical examples demonstrate the computations involved in these problems and indicate that stochastic receding horizon control is a promising new approach to constrained index tracking. C. H. Sung completed this work while he was a graduate student in the Management Science and Engineering Department, Stanford University.     

我国商业健康保险主体地位缺失及对策分析

我国目前的健康保障体系存在着总体结构不合理、商业健康保险所占比例偏低及发挥作用偏小等问题,这与商业健康保险在国家健康保障体系中的主体地位缺失直接相关。本文对商业健康保险主体地位欠缺造成的发展不足进行了详尽分析,并就如何在国家健康保障体系中建立商业健康保险的主体地位提出了相应的对策建议。     

企业社会责任、经济政策不确定性与融资约束——基于社会责任“累积-保险”效应的研究视角

综合运用2009-2017年A股上市公司数据,通过长、短期社会责任的影响对比,考察了在面对经济政策不确定性的冲击时,企业社会责任对融资约束的影响效应,并论证了不同政策不确定程度下的效应表现机理。结果表明：企业社会责任具备"累积效应",长期社会责任的融资约束缓解作用强于短期社会责任;企业社会责任也具备"保险效应",会显著削弱经济政策不确定性加剧融资约束的程度。进一步研究发现,高经济政策不确定性下："累积效应"仍然存在,且会因长期社会责任"保险效应"加强而得到强化。不同产权性质下：国有企业的融资约束受政策不确定性影响较小,且"双效应"更稳定;而非国有企业的社会责任对融资约束的缓解作用更强,但受经济政策冲击更大。研究揭示了企业社会责任对融资约束的积极效应,呼吁企业应积极履行社会责任并值得长期坚持。     

国有企业的扩张行为:动机及效应

文章通过建立国企的效用最大化的目标函数,揭示其包含了来自市场激励和政府激励的多元化目标,其中规模最大化是效用最大化的最近似的可量化目标,其能够包括并同时满足国企追求的其它效用目标。本文表明了国企持续超常的规模扩张是建立在长期高额负债率和利润率显著低下的基础上,证实了国企不仅缺乏融资约束,也缺乏市场竞争约束。由于这两个基本约束的软化,导致企业过度膨胀,超过了正常合理水平。由于规模庞大且层级结构复杂,还会加剧了企业的难以监控的"黑箱"行为。这种机制可能诱发腐败,还导致一系列不良效应,包括产能过剩,僵尸企业,垄断势力强化,企业成本剧增等等。对于市场约束的缺位,合理的解决路径是加强市场约束,而不是加强行政约束。改革的选择方向是,实行分类改革,对于面向市场的企业,需要在利益相关者之间通过合理契约来实现市场激励和约束。     

上市促进了企业创新吗?——来自创业板制造业企业的经验证据

本研究利用手工收集的2009-2013年在创业板市场申请上市的制造业企业样本以及企业创新专利变量,经过对成功上市企业与终止上市企业的样本匹配,运用双重差分模型考察了上市是否促进我国创业板制造业企业创新,研究结果表明,上市显著促进了企业专利创新。进一步地,我们探讨了上市促进企业创新的机制,结果发现,上市通过改善融资约束显著促进了企业创新,而上市没能通过影响代理问题作用于企业创新。该结果意味着直接金融发展有助于推动企业创新;资本市场的风险分担及融资机制能够降低企业融资约束、进而促进企业创新。这不仅为直接金融促进企业创新提供了新的证据,也为我国进一步发展与完善资本市场,进而促进经济转型、创新发展提供了新的政策启示。     

低碳约束对产业集聚的门槛效应分析

产业集聚作为重要的产业组织形式,其影响因素一直是理论界研究的重点,但鲜有学者直接研究低碳约束对产业集聚的影响。基于2000-2012年中国内地30个省（市、自治区）的数据,利用门槛回归方法,从人均收入和人力资本两个角度,检验了低碳约束对产业集聚的门槛效应。收入门槛的检验结果表明,在中、低收入阶段,低碳约束抑制产业集聚,而在高收入阶段,低碳约束则显著促进地区产业集聚;人力资本门槛的检验结果表明,在高人力资本阶段,低碳约束能够显著带动地区产业集聚,在中低人力资本阶段则相反。     

专利执行保险与上市公司创新行为研究

专利制度的本质是对知识资源产权归属进行确权。基于我国第一批和第二批专利执行保险试点这一准自然试验,借助沪深上市公司2008-2017年数据,通过双重差分法（DID）实证检验了专利执行保险对上市公司创新行为的影响。研究发现：专利执行保险加强了知识产权保护,能显著提升上市公司创新积极性和创新投入力度;专利执行保险显著增加了上市公司专利申请数量及专利授权数量等创新产出。进一步研究发现,国有控股、市场化进程、法制化完备程度均能显著促进专利执行保险对上市公司的创新激励效应。利用敏感性检验和工具变量法对内生性进行控制后,上述结论仍然成立。因此,加强专利保护制度建设对促进上市公司创新具有重要意义。