Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets

Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.     

An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase

In this research, we empirically explore the effects of various design elements of email newsletters on consumers' email responses and their purchases. We capture the consumers' email responses using three metrics, namely email open, email click, and email reopen. We operationalize consumers' purchases as their spending on product items that are featured in email newsletters. Using a novel email marketing database, first, we model the influence of design elements of email newsletter on consumers' email responses at the individual consumer level. The email design elements constitute several email attributes, situational factors, and integrated marketing communication. Second, we quantify the effects of these three email responses, open, click, and reopen, on consumers' purchases. Our empirical results suggest a significant influence of email attributes, situational factors, and marketing communications on consumers' email responses. Furthermore, among open, click, and reopen, we find clicks tend to have the highest impact on consumers’ purchase, followed by email reopening and opening. However, email newsletters with higher opening probability are more effective in influencing purchases than those email newsletters with higher reopening probability. Furthermore, consumers who indulge in all three email responses, namely opening, clicking, and reopening, tend to purchase the most. Results from our study offer several critical insights for email marketing strategy helping managers improving the effectiveness of email campaigns by careful consideration for the design elements of email newsletters.     

制度差异、“一带一路”倡议与中国大型对外投资——基于投资边际、模式与成败的三重视角

本文基于2005—2016年中国609个企业2 440个大型对外投资微观样本，全面考察正式与非正式制度差异对企业投资边际、模式与成败的影响。研究发现：正式制度差异对投资规模化的影响不大，但显著影响投资多元化。企业为了避免正式制度差异带来的管理风险，倾向于选择全资股权结构，但企业选择绿地投资还是跨国并购并不受到正式制度差异的影响。相比之下，非正式制度差异的影响更为广泛。无论是正式制度差异还是非正式制度差异，均会显著增加企业投资的失败概率。进一步研究发现，“一带一路”倡议主要对正式制度差异存在优化互补效应。研究结论表明，夯实“一带一路”倡议，尤其大力发展与沿线国家的文化深度交流，有助于企业更快、更好地走出去。     

科技企业孵化器何以激活区域创新——风险投资与孵化基金的中介作用

完善创新生态系统、提升区域创新能力是我国科技企业孵化器建设的重要目标。基于2013-2018年中国（内地）30个省份面板数据，采用面板数据模型实证检验科技企业孵化器是否促进了区域创新能力提升，并基于中介效应模型探讨风险投资和孵化基金在其中的间接作用。结果发现：①科技企业孵化器建设显著提升了区域创新水平，但主要增加的是实用新型和外观设计专利申请授权数总量，对发明专利申请授权数并没有显著促进作用。上述结果在剔除直辖市样本、采用随机效应模型及空间计量模型的稳健性检验后依然成立；②通过中介效应模型检验发现，区域风险投资和孵化基金集聚效应是科技企业孵化器影响区域创新水平的主要机制；③科技企业孵化器对区域创新的影响在不同区域间差异较大，在东部地区的创新激励效应更加显著，而且政策工具强度对科技企业孵化器与区域创新水平的关系具有正向调节作用。     

Mobile Commerce Website Success: Antecedents of Consumer Satisfaction and Purchase Intention

With the rapid development of apparel mobile commerce in the United States, more companies view mobile commerce as a new source of competitive advantage. Despite the importance of apparel mobile website quality and its effect on consumer satisfaction and future purchase stimulus, extant research has paid little attention to these topics. This study proposes a website quality–consumer satisfaction–purchase intention research model based on the self-regulatory process theory. Six dimensions of apparel mobile website quality—website visual appeal, apparel visual appeal, brand trust, website information quality, website response time, and website security—were investigated. In all, 293 eligible responses were collected via an online survey. Multiple regression analysis was utilized to test the proposed relationships. Results reveal that website information quality, website visual appeal, apparel visual appeal, and website security positively affect consumer satisfaction toward apparel mobile commerce websites, while website response time and brand trust show insignificant impacts on consumer satisfaction. With higher satisfaction on an apparel mobile commerce website, consumers are more likely to purchase apparel through the website.     

智能生产与服务网络下新型产业创新平台运行模式研究

在智能生产与服务网络化背景下，传统产业创新平台技术含量低、创新积极性不高、持续升级能力弱、成果转化效率低等矛盾日益凸显。针对该问题，提出了智能生产与服务网络下的新型产业创新平台运行模式。首先从科技支撑、智能生产与服务组织、感知与信息传输、基础设施和平台规制角度研究其组织结构，并从个性化定制、模块化集成和全程价值链供给角度研究其功能结构；然后从协同创新、导向、风险和产业生态进化角度研究其保障机制；最后从市场化角度研究其运行路径。通过研究智能生产与服务网络下的新型产业创新平台运行模式，为实施传统产业高端化、推动行业进步、促进经济发展提供参考与借鉴。     

地理邻近与知识产权——基于中国1 331项新能源技术发明专利的实证研究

虽然远程交流技术快速发展，但现有研究表明专利发明在很大程度上仍依赖于信息的地理邻近。以中国1992-2009年的1 331个新能源发明专利为研究对象，运用Jung Wonn,Jaffe等的实验设计方法，研究了专利引证的地理邻近是否会随时间递进而增大。结果表明，个人、大学、公司及其它种类发明专利引证的地理邻近会随着时间变化而增大，而政府受到的影响较小。另外，由于区域城市分属不同省份，因此并不能证明区域专利引证的地理邻近也会随着时间变化而增大。     

Consumers’ valuation for food traceability in China: Does trust matter?

Food safety is a very important topic in China. We investigate Chinese consumers’ preferences and willingness to pay (WTP) for food traceability using a choice experiment. Given that consumers’ trust in the food system may affect their preferences and WTP, we also assess the interaction between consumers’ trust in government’s supervision of food safety and food labels and consumers’ preferences for traceable food products. Using data collected from a choice experiment on Fuji apples in a face-to-face survey in six Chinese cities, the results show that (i) consumers are willing to pay for traceable food but their valuations can differ upon the degree of their trust in government’s supervision of food safety and food labels; (ii) consumers are willing to pay for traceability with strong evidence of preference heterogeneity; (iii) government is not the most trusted safety inspection and certificate authority as found in prior studies using animal food products in China.     

The impact on stock prices of deferral and elimination of internal control audit requirement for small firms

This paper examines the cumulative market reaction to the events related to deferral of internal control audit requirement under the Sarbanes-Oxley Act of 2002 and its elimination under the Dodd-Frank Act of 2010 for nonaccelerated filers (small firms). We document that small firms experienced negative cumulative abnormal returns around these events; and the differences between the cumulative abnormal returns for small firms and the two control groups (accelerated and large accelerated filers) were negative and significant at the 1% level. These results support the notion that market participants value the reliability of financial information irrespective of the firm size. Within the small firms, we find no firm characteristic significantly explains the market reaction to the events considered. That is, all small firms lost market value in reaction to the events that delayed and eliminated their internal control audit requirement.     

Sustainable dressing: Consumers' value perceptions towards slow fashion

Slow fashion that improves with an increasing awareness of sustainability has changed consumers' value perception and purchasing behaviours. The aim of this study is to determine slow fashion dimensions that influence consumers' value perceptions for slow fashion products and to reveal the effects of the perceived value on consumers' intentions to purchase and willingness to pay higher prices. The sample includes 725 students pursuing higher education in Turkey and Kazakhstan. Exploratory and confirmatory factor analyses were used to specify the factor structure of the variables used in the research, and structural equation modelling was used to test the hypotheses. Data analysis showed that authenticity, locality, and exclusivity aspects in Turkey and equity, functionality, locality, and exclusivity aspects in Kazakhstan contributed to perceived customer value. Perceived customer value in both groups positively affects the intention to purchase and the willingness to pay higher prices. In addition, consumers who intend to purchase slow fashion clothing are willing to pay higher prices than other products. The results suggest that consumers in different countries have different orientations that influence their perceptions of value. From this perspective, this study can provide designers with insights on the importance of making sustainable designs that are appropriate to the target market beyond the trends imposed by the global fashion industry.