Risk Behaviours and Grazing Land Management: A Framed Field Experiment and Linkages to Range Land Condition

We use a framed field experiment considering hypothetical stocking rate decisions made by grazing enterprise managers and estimate non‐linear multinomial logit models for a range of nested non‐expected utility and expected utility models. The risk and decision‐bias parameters for five models estimated for individual responses are shown to be significantly related to land condition but in ways which suggest behavioural aspects of decision making are critical in understanding land management and stocking rate decisions. Our results show that individual heterogeneity in decision making amongst farming groups is likely to be a significant source of variation in farming intensity and technology adoption decisions. This heterogeneity does not appear to be a reflection of socio‐demographic characteristics. Furthermore, decision functions appear to be biased toward selection of simpler representative functions (e.g. Expected Utility) for sample averages. This suggests that experimental findings that Expected Utility is representative for actual decisions may be due to sample averaging rather than reflect actual behaviour.     

Envy and the Islamic revival: Experimental evidence from Tunisia

I design and conduct a survey with an embedded lab-in-the-field experiment to test whether envy triggers popular support for the Islamic revival using a nationally representative sample of 600 Tunisians. Individuals exposed to high inequality may feel envious if they perceive that the success of others is granted rather than earned. Thus, envious individuals may be motivated to engage in religious and political activities to cope with their feelings. I trigger the sentiment of envy with a 2 ?×? 2 design by interacting a priming video and low stakes. I find that individuals in the envy treatment donate a larger proportion of their endowment to a politically involved religious charity, my measure of support for the Islamic revival. Overall, my experimental findings, consistent with survey data, confirm the idea that envy is an important determinant of popular support for the Islamic revival, even after controlling for religiosity.     

Canadian consumer acceptance of gene-edited versus genetically modified potatoes: A choice experiment approach

In 2016, second-generation genetically modified (GM) potatoes were approved for production and sale in Canada. In this study, we analyze how consumer acceptance of GM potatoes may be affected by various factors, including the trait introduced (i.e., the product benefits), the type of breeding technology used, and the developer of the potato using any technology. We conduct an online survey and use a stated choice experiment to collect data on consumer acceptance of GM and other potatoes in Canada. Random utility models are used to analyze the economic value consumers place on the various attributes of the potatoes. Our results show that consumers are willing to pay more for a health attribute (reduced acrylamide produced when potatoes are fried) and an environmental attribute. Respondents in general need to face discounted prices to buy potatoes created by either gene editing or GM (either transgenic or cisgenic/intragenic) technologies. However, consumers are in general more accepting of the gene editing technology than the GM technologies. Our results also show that government is the most preferred developer of the potatoes, regardless of technology. Results from this study can help guide public and private management of the introduction of new foods when the products are developed with unpopular technologies.     

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications

Given the recent popularity of augmented reality (AR) games, such as Pokémon GO, this study explores the congruence effect of game characters and brands on brand evaluations and the underlying mechanisms of the effect. Prior gaming experience and motivations are taken into account. An experiment reveals that inexperienced gamers are likely to have more favorable evaluations of the target brands when the images of game characters match the brand images, whereas these effects disappear for experienced gamers. Furthermore, the research demonstrates that experienced gamers are more likely to hold game-specific motivations than the inexperienced, while inexperienced gamers are motivated more by social interaction for playing AR games. Lastly, a mediation analysis reveals that social interaction-related motivation mediates inexperienced gamers’ preference of character–brand congruence. This study sheds light upon how AR games can be utilized by brand communicators.     

中学生物实验现状的调查与分析

《生物课程标准》的颁布以及现代社会的发展要求,对实验提出了更高的要求和标准。那么当前的中学生物实验又是一个什么状况呢?为此笔者开展了一系列实际情况调查。     

实践论下的理论与实验相融合模式研究——以《多传感器信息融合技术》课程为例

基于多媒体技术开发了多传感器信息融合实验平台,利用该平台将理论与实验在时间和空间上做到真正的融合。该平台集多源信息融合领域的新理论和新算法于一体,便于学生全面、系统的学习和实践。实践表明:通过丰富而生动的实验,学生对繁杂而艰深的理论知识获得了直接、客观而形象的认识,理论与实验的融合激发了学生们的学习热情和积极性,提高了科技创新能力。     

Food values and heterogeneous consumer responses to nanotechnology

Agricultural applications of nanotechnology are at a relatively early stage and little is known about consumer responses to the technology. Canadian consumer responses to food nanotechnology are examined through the lens of the Food Value Scale. Data from a survey of Canadian consumers are used to evaluate the relative importance of eleven food values to food purchase decisions. We find that taste, safety, nutrition, and price are among the most important food values to Canadians, however, consumers exhibit considerable heterogeneity with respect to the priority placed on these values. A discrete choice experiment (DCE) explores the effect of food values on choice behavior. The DCE is positioned as a sliced apple product with non-browning and antioxidant-enhanced features introduced through the use of nanocoating or a conventional coating method. Random parameters logit (RPL) and latent class models (LCM) confirm the existence of significant preference heterogeneity. The LCM identifies three classes of consumers: “supporters,” “doubters,” and “opponents” who differ in their reaction to nanotechnology and in the relative importance placed on food values such as naturalness, novelty, and convenience. The analysis shows that food values provide additional insights into consumers’ food choices and their attitudes toward novel food technologies.     

Does the spatial representation affect criteria weights in environmental decision-making? Insights from a behavioral experiment

The need and interest to consider cognitive and motivational biases has been recognized in different disciplines (e.g. economics, decision theory, risk analysis) and has recently reached environmental decision-making. Within this domain, the intrinsic presence of a spatial dimension of both alternatives and criteria calls for the use of maps throughout the decision-making process to properly represent the spatial distribution of the features under analysis. This makes spatial Multi Criteria Decision Analysis (MCDA) a particularly interesting domain to explore new dimensions of cognitive biases. This study proposes a behavioral experiment aimed at discovering to what extent the spatial visualization (i.e. maps) of criteria versus the non-spatial one (i.e. tables) can bias the weight elicitation phase of a spatial MCDA process. The experiment simulates a very common analysis in environmental and land use planning: land suitability analysis. Our findings show that there are significant consequences on how important we perceive a certain criterion to be, depending on whether it is represented as a map or as a table among a mix of maps and tables. Indeed, the map representation of the same criterion leads to higher weights attributed to that criterion compared to the table representation. Visualizing the same information as a map or as a table, although technically equivalent, is thus not psychologically equivalent for Decision Makers. The results of this experiment are expected to have implications for spatial decision-making processes, by generating better awareness on the impacts of map-mediated land suitability analysis.     

Design of Digital Agricultural Extension Tools: Perspectives from Extension Agents in Nigeria

Given the marked heterogeneous conditions in smallholder agriculture in Sub-Saharan Africa, there is a growing policy interest in site-specific extension advice and the use of digital extension tools to provide site-specific information. Empirical ex-ante studies on the design of digital extension tools and their use are rare. Using data from a choice experiment in Nigeria, we elicit and analyze the preferences of extension agents for major design features of ICT-enabled decision support tools (DSTs) aimed at site-specific nutrient management extension advice. We estimate different models, including mixed logit, latent class and attribute non-attendance models. We find that extension agents are generally willing to use such DSTs and prefer a DST with a more user-friendly interface that requires less time to generate results. We also find that preferences are heterogeneous: some extension agents care more about the effectiveness-related features of DSTs, such as information accuracy and level of detail, while others prioritise practical features, such as tool platform, language and interface ease-of-use. Recognising and accommodating such preference differences may facilitate the adoption of DSTs by extension agents and thus enhance the scope for such tools to impact the agricultural production decisions of farmers.     

纵向分离能否提高企业全要素生产率?——基于电力产业"厂网分开"的研究

中国电力行业一直延续纵向分离的改革路径，继发电环节从一体化垄断结构中分离之后，2015年新一轮的电力体制改革又提出输配售电业务分离、推进电力市场化交易的目标。不同纵向结构下，电力产业链上下游企业的博弈均衡显示纵向分离改革可提高上游发电环节的竞争性，减少效率损失。进一步基于微观发电企业数据，通过双重差分及倾向得分匹配模型考察“厂网分开”这一准自然实验的效果，研究结果显示，纵向分离改革显著提升了发电企业的效率。现阶段应继续推进输配售分离改革，通过供给侧和需求侧的互动响应使上游发电环节的效率收益纵向传递，提高消费者福利。