农户安全农产品生产意识研究——以海南省为例

近几年来,各种农用药剂的超标、违规使用,成为农产品质量安全问题的根源。本文基于对海南省649户冬季瓜菜种植农户的一手调研数据,建立结构方程模型（SEM）,对农户的农产品安全生产意识及其若干影响因素进行了实证分析。研究结果表明农户禀赋和政府服务与规制是影响衣户安全农产品生产意识的主要原因,两者不仅直接影响衣户的安全衣产品生产意识,更可以通过间接影响农户已有的用药习惯和农户认知产生进一步的作用。同时,农户认知和衣户已有的用药习惯作为影响农户安全生产意识的第三和第四大因素,不仅不仅受到农户禀赋的影响,也受到政府服务与规制的制约。进一步完善政府的服务与规制是提高农户安全生产意识的重要途径。     

公共部门公众满意度若干问题研究

本文在对公共部门公众满意度其测评模型、构建方法、指标选取和模型测算方法选择等问题进行详细探讨的基础上阐述公共部门公众满意度的体系构建和绩效问题,并就公共部门公众满意度测评体系构建及应用过程中的问题提出对策。     

结构方程模型在我国服装领域的应用综述

对国内CNKI期刊网上发表的服装领域结构方程模型的应用研究文献进行了梳理。在阐释结构方程模型基本原理的基础上,着重从服装消费者感知行为,服装企业角度对结构方程模型在服装领域上的应用主题、研究方法等进行了综述,并对前景进行展望,目前国内将结构方程模型应用在服装领域内的研究较少,但应用空间巨大。     

An Integrated Model of Quality for Mass Services in the Context of the Ghanaian Retail Banking Sector

This study draws upon the service literature and operationalizes the investment model in the services domain to examine factors that contribute to customers’ desire to maintain service relationships with firms (i.e., retail banks) in an emerging economy in sub‐Saharan Africa: Ghana. We empirically test the explanatory power and robustness of the investment model using 218 customers of various banking institutions in Ghana. Results from partial least squares—structural equation modeling (PLS‐SEM)—reveal that (1) service quality is positively associated with customer satisfaction, investment size, and customer commitment; and (2) while customer satisfaction is positively associated with customer commitment, both investment size and quality of attractive alternatives are not associated with customer commitment. Interestingly, we found investment size to have a positive association with customer commitment only when fully mediated by customer satisfaction. Our model reveals that service quality and customer satisfaction predict 79.3% of the variation in customer commitment toward maintaining a service relationship with their retail banks. Discussion and managerial implications conclude the article. © 2015 Wiley Periodicals, Inc.     

合作意愿对产学研协同创新成果转化的作用研究

以企业为创新主体开展产学研协同创新已逐步成为共识,产学研协同创新合作意愿已达到空前的高度,产学研协同创新投入得到不断增加。但是,产学研协同创新成果转化效果却不尽人意,较强的协同创新合作意愿没有带来较高的协同创新成果转化。为此,必须弄清合作意愿是如何作用于产学研协同创新成果转化的。通过调查问卷收集数据并运用结构方程模型深入探究了合作意愿对协同创新成果转化的作用机理,发现产学研合作意愿对成果转化不具有显著正向影响,合作意愿作为产学研协同创新的前提,是成果转化的必要条件,而不是充分条件。最后,依据研究结论提出了有关政策建议。     

提升东北亚城市科技创新能力的因素探讨———基于结构化方程模型的路径分析

选取2009—2010年东北亚155个城市作为研究样本,构造了东北亚城市科技创新能力评估指标体系;基于聚类分析、判别分析方法,将东北亚155个城市划分为四大类,在此基础上,通过结构化方程模型(SEM),对影响东北亚城市科技创新能力的政府管理、文化环境和经济环境三大要素进行了探讨,并对路径传导及要素间的相互作用进行了研究,最后提出了计算科技创新能力的两种方法。研究结果显示,经济环境是影响科技创新能力最主要的直接因素(0.666),并且对科技创新能力存在直接和间接两条作用路径,而政府管理通过经济环境和文化环境的间接传导来影响科技创新能力;相对而言,文化环境对科技创新能力的影响较弱,仅为0.07。最后,提出了几点政策建议。     

虚拟人力资源管理的动因、类型及企业绩效的实证研究

本文在对企业虚拟人力资源管理定义、类型进行探讨的基础上,分析了企业进行虚拟人力资源管理的动因及虚拟人力资源管理与企业绩效的关系,运用结构方程模型从实证的角度研究了目前国内企业人力资源管理虚拟的动因及虚拟与企业绩效的关系。本文得出结论是：影响企业进行技术虚拟的因素主要有战略、成本、技术;影响企业进行组织虚拟的因素主要有成本、风险、技术;虚拟人力资源管理对企业绩效有一定的影响,而且技术虚拟的影响要比组织虚拟的影响大。     

种植业农户专业化指标体系构建及水平测度*——以张掖市为例

[目的]农业专业化的发展已逐渐成为我国农业生产发展的趋势,而微观农户专业化作为农业专业化发展的首要任务,系统构建其指标体系、量化其发展水平尤为重要。[方法]文章以农业发展较为发达的甘肃省张掖市为研究区域,在获得大量问卷调查数据的基础上,基于组织内部分工、横向分工以及纵向分工视角,从农户家庭内部分工专业化、农产品专业化和生产经营环节专业化3方面构建了现阶段种植业农户专业化评价指标体系,并采用SEM-TOPSIS模型对样本区种植业农户专业化水平进行测度分类。[结果]虽然样本区农户专业化分工水平是低下的,但受农业产业领域分工的影响,绝大多数样本区种植业农户在不同程度存在明显的分工专业化。[结论]当前阶段下,样本区种植业农户专业化发展呈现出农户家庭多种分工形式并存、农产品多样化种植普遍存在以及生产经营社会化服务需求巨大的特征。     

What drives brand love for natural products? The moderating role of household size

Natural products, including food, cosmetics, and other fast-moving consumer goods, are becoming increasingly popular, and their health-related benefits are widely recognized. Despite the growing awareness and use of natural products, little is known about the enablers and barriers that influence consumers' brand love toward them. The present study attempts to address this gap and better explain consumer behavior toward natural products by utilizing the stimuli-organism-response (S–O-R) theory. The study rests on the premise that certain stimuli influence the internal state of consumers (i.e., the organism), which, in turn, shape their response to products and services. This study uses health consciousness and environmental concern as the stimuli, both facilitators (natural content and regional product) and inhibitors (usage and image barriers) as the internal state of the ‘organism’, and brand love as the response. Based on analysis of 720 responses, the study empirically reveals that health consciousness and environmental concern significantly influence the consumers' internal state, as represented by the identified facilitators and inhibitors . Three of these, namely, regional product, image barriers, and usage barriers, are found to shape brand love for natural products. The moderating role of household size on brand love is also confirmed.The findings of the study contribute to the literature on consumer behavior and practice.     

The green B&B promotion strategies for tourist loyalty: surveying the restart of Chinese national holiday travel after COVID-19

This paper attempts to empirically analyze green/healthy B&B promotion strategies for tourism recovery after the first wave of COVID-19. The survey will be meaningful in the real world of B&B tourism recovery, and it was conducted during the first Chinese national holiday without travel restrictions. China was the first country to resume travel after COVID-19. Confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used for testing. The relationships observed among the green/healthy physical environment, well-being perception (WBP), tourist satisfaction (TS), and tourist loyalty (TL) provide a better understanding of how to support sustainable tourism recovery. Green/healthy B&B promotion strategies that focus on a green/healthy physical environment after the health crisis can also be employed in other countries and regions experiencing the same situation.