理性人的人情味：快手“老铁经济”的内在机制和逻辑

以中国用户规模最大短视频平台之一快手头部主播直播带货推广项目的案例和数据分析为基础,构建解释快手直播电商经济底层逻辑的社会学机制模型.提出快手直播电商经济背后的3种社会学机制:关键影响者逻辑、身份认同逻辑和社会网络逻辑.通过LDA文档主题生成模型将快手主播的直播语义字段进行文档主题生成归类,发现情感因素和理性因素词交互影响受众的购买决策,它背后的社会学作用机制是关键影响者逻辑和身份认同逻辑.2020年快手直播电商半年交易额已达1044亿元,理解快手直播背后的影响机制,能够持续优化推广模型,在互联网流量广告领域具有重要的应用价值.     

重大水利工程项目决策社会稳定风险评估中公众参与成熟度的影响路径

重大水利工程项目决策社会稳定风险评估中,公众是重要的参与主体,个体间生活环境、知识背景及心理素质的差异性会直接影响稳评结果。公众参与成熟度是公众参与的衡量要素,由能力成熟度和心理成熟度两个方面构成。从能力与心理两个角度设计调查问卷,运用结构方程模型,探究内部影响路径。结果表明,公众参与心理成熟度直接影响能力成熟度,而能力成熟度又通过参与意愿影响着心理成熟度,两者间存在相互影响的关系。政府可以通过开展道德素质教育,改善公众参与动机,以提高公众参与心理成熟度及能力成熟度,最终整体提高公众参与成熟度,保证稳评工作的质量,提升重大水利工程项目决策科学性。     

Knowledge capital,CEO power,and firm value: Evidence from the IT industry

Disruptive innovation dramatically changes the demand of a product market in the information technology (IT) industry. In response to the impact of disruptive innovation, IT firms that may be eliminated from the competitive race actively develop innovative products and adjust their operating strategies to strengthen their survivability in the fiercely competitive market. Thus, this study explores the factors that affect firm value in the IT industry under the impact of disruptive innovation. The empirical results reveal that knowledge capital and CEO power play crucial roles in explaining firm value. IT firms with powerful CEOs and increased knowledge capital have high firm values. The effects of knowledge capital and CEO power on firm value are especially significant for founder and duality CEO firms. Furthermore, the influence of CEO power is more prominent in periods of financial crisis.     

Application of bootstrap re-sampling method in statistical measurement of sustainability

Sustainability is of essential interest for many organizations and is defined as the ability to maintain existing resources at a certain rate or level when encountered with barriers. Factors affecting sustainability are categorized as enablers (capacities) and barriers (challenges) that have positive and negative effects on sustainability, respectively. To evaluate the status of sustainability, organizations need a measurement method to account for all the aspects of the sustainability classified into social, economic, and environmental tiers. Previously many researchers have provided indexes and measure specific to the studied field, which is not applicable to other areas. Furthermore, the proposed methods fail to cover all the aspects of sustainability. This study investigates a statistical method to measure the sustainability and the application of the bootstrap re-sampling method in order to overcome the problem with normality assumption when the sample size is not large enough and thus develop a more realistic stochastic model. The Bootstrap re-sampling method enables the unbiased estimation of population parameters such as mean and standard deviation. The proposed method is evaluated by comparing its results with those found in the literature.     

Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness

The role of social media in promoting sustainable attitudes is currently understudied. Underpinned by social learning theory, this study unveils the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition. Drawing on a sample of 693 experienced respondents analyzed using structural equation modeling, this study reveals that social media usage and browsing have a significant positive association. Both constructs significantly impact sustainable purchasing attitudes with complementary partial mediation of the drive for environmental responsibility. Further, trust in social media and perceived environmental effectiveness significantly moderate the relationships belongs to the browsing and drive for environmental responsibility. Contrary to the theorization, moderating constructs cannot substantially impact the proposed associations of social media usage. In this manner, the present research is innovative and provides valued knowledge to comprehend social media's role in encouraging sustainable attitudes.     

人民币跨境流动自由度的测算——基于资本项目名义开放指数的借鉴

长期以来,人们只看重货币国际化结果,以占全球贸易计价结算比重、外汇交易比重、国际债券比重、外汇储备比重等相关指标衡量一国货币的国际化程度,而忽视货币跨境流动放松过程,即一国货币的跨境流动自由化程度。货币国际化是一个过程又是一种结果,包含进程和结果两个层面,在货币国际化进程中,过早过快放松本币流出入会引发经济金融风险,某些情形下进程比结果更值得关注。构建人民币跨境自由度指数涉及强度赋值、项目设置和权重确定三方面内容。在梳理2019年第2季度前我国货币政策基础上,对2008年至2019年经常项目下的人民币跨境流动自由度、证券投资项目下的人民币跨境流动自由度以及资本项目下的人民币跨境流动自由度进行评估,并以美国近5年各项目下的资金流动平均占比为权重,构建了人民币跨境流动自由化指数,考察2008—2019年人民币跨境流动自由化程度,结果显示人民币国际化进展较快,跨境流动已得到很大程度放松,而且人民币流入自由程度显著高于流出自由度。我国人民币国际化进程应持续遵循先经常项目后资本项目、先流入后流出、先机构后个人、先大额后小额、先风险小项目后风险大项目的次序,提高人民币跨境流动的稳定性,降低无序流动的投机风险;严格管控证券投资、其他投资、衍生品项目下人民币跨境流动,并依据我国利率市场化程度、金融市场发达程度及审慎监管能力进行调整;大力提升经常项目的人民币结算比重,发展人民币离岸市场,提高非居民间的人民币使用频率和使用规模;充分评估各项目下人民币跨境流动和本外币兑换自由度,提高两者的协同匹配程度,降低因两者不匹配而产生的负面影响。     

基于社会网络视角的科研合作网络结构及特性分析——以战略性新兴产业领域为例

战略性新兴产业是近几年新出现的研究热点,对其科研合作网络的研究,有助于探究该领域的科研合作现状与发展趋势。基于社会网络分析方法,以中国知网(CNKI)作为数据来源,构建了战略性新兴产业领域作者合作网络、关键词共现网络、作者-关键词耦合网络及机构合作网络,对合作网络的结构及特性等进行了分析。结果表明:战略性新兴产业领域论文合著率基本呈上升趋势,但该领域整体合作仍较为松散,存在较多的小团体;合作网络具有小世界和无标度特性,具有较大影响力的节点作为合作网络的中心,影响着网络内的学术交流和科研工作的开展。     

生计资本对黄土丘陵区贫困人口生计活动的影响及评价*——以甘肃省榆中县为例

［目的］通过深入研究黄土丘陵区贫困人口生计资本对生计活动的影响，为解决农村贫困问题，提升农户生计资本存量、实现区域可持续生计发展提供科学依据。［方法］文章以甘肃省榆中县为例，基于对榆中县农户的调查数据，采用熵值法分析了东北部山区、中部川区和西南部山区贫困人口的生计资本状况和生计活动方式，并对其生计活动进行评价。［结果］从农户的生计资本组合来看，榆中县整体自然资本和人力资本相对物质资本、金融资本、社会资本3类资本较为富裕，尤其在西南部山区和东北部山区3类资本缺乏型农户比例较高。中部川区各乡镇人口的总体生计资本状况较好，总指数最高，而西南部山区次之、东北部山区最低，两者生计资本状况总体匮乏。农户的生计活动主要以种植、养殖和外出打工为主，生计活动多样性程度偏低； 中部川区人口的生计活动多样性指数最高，西南部山区次之、东北部山区最低，且整体受教育程度偏低，加之物质资本、金融资本、社会资本缺乏进一步限制了当地农户的生计多样性。［结论］（1）针对不同生计资本水平和生计活动多样性程度偏低的贫困地区，需要进一步发挥民族文化产业扶贫优势，开启地域产业扶贫新模式，打造地域无公害特色农业产业品牌，提高农户物质资本边际贡献； （2）发展小额信贷金融服务，改善农户金融资本存量，预防村际农户金融资本二元极化； （3）实施免费教育培训技能学习，打造教育培训脱贫示范村，提高人力资本存量，缓解贫困人口生计压力等提高经济发展水平的扶贫政策措施。     

社会资本视角下农村基础设施管护效果影响因素分析——基于甘肃省9个市县的实证研究

以甘肃省9个县市的调查数据为基础,将社会资本划分为社会参与、社会规范、互惠网络三个维度,运用结构方程模型,来探讨三个维度对农村基础设施管护效果的影响。结果表明:(1)社会规范对农村基础设施管护效果显正向影响。(2)互惠网络对农村基础设施管护效果显负向影响。(3)社会参与对农村基础设施管护效果的直接影响不显著,但通过社会规范及互惠网络间接产生影响。(4)就总效应而言,社会规范对农村基础设施管护效果的影响要大于社会参与及互惠网络产生的影响。