Price matching and product differentiation strategies considering showrooming

Showrooming, a phenomenon in which customers use brick-and-mortar stores to assess products and then purchase them from online retailers (o-retailers) for lower prices, is considered a great threat to traditional retailers (t-retailers). To combat showrooming, many t-retailers have executed price matching which enables customers to pay o-retailers' lower prices for the identical product. To avoid direct competition with t-retailers who execute price matching, many o-retailers have begun to sell differentiated products from t-retailers, which weakens the information advantage to customers from practicing showrooming. Motivated by these observations, we construct a duopoly game, where a t-retailer and an o-retailer sell products in a same category, to study the profitabilities of product differentiation and price matching in the context of showrooming. The results show that in the scenario without price matching, the o-retailer is likely to benefit from product differentiation only when the o-retailer's differentiated product is more popular with customers than the t-retailer's product. However, in the price matching scenario, the o-retailer also has the opportunity to benefit from product differentiation when the o-retailer's differentiated product is less popular with customers than the t-retailer's product, and product differentiation can be a win-win strategy for the two retailers under certain conditions. Considering the o-retailer's product differentiation decision, the t-retailer is only likely to execute price matching if the non-digital attributes of the product category sold by two retailers are not very obvious.     

“倒挂型”土地利用总体规划的耕地保护效果评价

研究目的:揭示"倒挂型"土地利用总体规划与耕地保护效果之间的关系,以期为国土空间规划的编制提供参考。研究方法:倾向值匹配法。研究结果:(1)耕地"倒挂型"规划对耕地面积净变化的影响具有统计显著性,2006—2008年,耕保指标"倒挂型"规划使耕地面积净变化量平均减少2.270万hm2;(2)2010—2016年,耕保指标"倒挂型"规划使耕地面积净变化量平均减少0.496万hm2;(3)建设用地"倒挂型"规划对耕地面积净变化量并无显著影响。研究结论:在省级政府耕地保护责任目标考核的制度环境下,耕地"倒挂型"规划对地方政府形成一定压力,促使各级政府采取措施加以应对,从而使得"倒挂型"规划在一定程度上降低了耕地净减少量。     

干旱区内陆河流域未利用地开发生态风险评价及预测*——以开都河流域为例

[目的]探析开都河流域在未利用地开发过程中生态风险指数的变化特征,为西北干旱区内陆河流域土地利用结构调整与生态保护修复协调发展提供建议。[方法]文章采用PSR模型构建基于14个指标框架的流域未利用地开发生态风险评价指标体系;通过测度综合生态风险指数法进行时空视角的特征变化与格局划分评价;并运用灰色预测模型前瞻性模糊预测该区域未来4年的生态风险变化态势。[结果]2009—2016年开都河流域未利用地开发生态风险整体呈波动上升趋势,生态风险程度由较低下降至低生态风险水平,随后上升至一般程度。这是因为土地开发利用对生态环境造成压力,但在政府相应生态保护政策的出台落实下又逐步缓解,生态系统结构和功能好转明显,抵御风险能力得以提升。预测结果显示2017—2020年开都河流域生态风险将由一般生态风险程度上升至较高程度,因此需要采取适当的管理措施来消减生态风险发生的可能性。[结论]开都河流域作为沙漠中典型的绿洲生态系统,生态环境较为脆弱,通过未利用地的差别化开发、鼓励零星分散的开发模式以及细分不同地类开发的生态补偿设置等方式路径,以期缓解降低干旱区内陆河流域未利用地开发带来的生态风险。     

“一带一路”倡议能否提升对外直接投资企业盈利能力？

基于2011-2015年A股上市公司与商务部《境外投资企业（机构）名录》数据，利用倾向得分匹配方法（PSM）和双重差分法（DID）考察“一带一路”倡议对中国对外直接投资企业盈利能力的影响及作用机制。研究发现：“一带一路”倡议显著提升了中国对沿线国家投资企业的盈利能力。机制检验表明，“一带一路”倡议能够通过推进中国与沿线国家间的经济融合和文化包容来提升对外投资企业的盈利能力，而政治互信在样本期内不显著。进一步研究发现，“一带一路”倡议对企业盈利能力的提升作用主要体现在国有企业、新兴优势产业以及投资目的为非邻近中国的“一带一路”国家上。     

Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

In-store displays aim to boost sales of both utilitarian and hedonic products. Noting typical differences in the information processing and purchase behavior evoked by these product types, and building on congruency theory principles, the authors propose that different types of in-store displays (i.e., island, end-of-aisle, or shelf signage) are more appropriate for utilitarian versus hedonic products, and the use of price or product promotions might reinforce these effects. With a database that combines three data sources (scanner, observational, and survey), this article presents an analysis of a market share model at the SKU level. The results confirm that in-store displays have differential effects on sales, depending on their characteristics; congruency between the decision-making process of utilitarian versus hedonic products and the characteristics of in-store display types moderates their effectiveness in terms of SKU sales. Shelf signage strongly increases the sales of utilitarian products, whereas island and end-of-aisle displays increase sales of hedonic product categories more effectively. The use of congruent promotions creates synergistic influences that reinforce these effects. In particular, price promotions improve the impact of shelf signage on utilitarian products, and product promotions strengthen the impacts of island and end-of-aisle displays on hedonic products. These results extend prior research on in-store marketing actions and the nature of utilitarian versus hedonic products, as well as providing recommendations for retailers and manufacturers seeking to optimize their retail space and commercial budgets.     

基于模糊多属性群决策的维护方式选择研究

维护方式选择是维护管理中的重要工作之一,合理的维护方式既能达到保障设备的稳定运行,又能同时兼顾其它各个方面的要求。由于对维护方式的评价涉及多个部门、人员和属性,有些指标只是一个模糊的概念,因而采用模糊多属性群决策的方法对维护方式进行优先抉择。本文结合A公司的设备维护方式选择问题,尝试使用模糊多属性群决策折衷算法求解最佳的维护方式。     

Impacts of sustainability certification on farm income: Evidence from small-scale specialty green tea farmers in Vietnam

Sustainability certification for small-scale farms has gained considerable momentum in developing countries. However, evidence on the economic benefits of certification schemes in the context of domestically consumed foods and beverages is scarce. This paper addresses this gap by evaluating the impacts of sustainability standards on the selling prices, sales, costs and net income of small-scale specialty green tea farming in Vietnam. We analyze original survey data on 401 smallholder green tea farmers and employ propensity score matching to mitigate self-selection bias. Our estimates reveal that certified green tea producers are able to obtain a higher average selling price and sales value. In addition, although certification leads to a dramatic increase in the costs of hired labor, net farm income is still significantly improved.     

The German labor market during the Great Recession: Shocks and institutions

This paper analyzes Germany's unusual labor market experience during the Great Recession. We estimate a general equilibrium model with a detailed labor market block for post-unification Germany. This allows us to disentangle the role of institutions (short-time work, government spending rules) and shocks (aggregate, labor market, and policy shocks) and to perform counterfactual exercises. We identify positive labor market performance shocks (likely caused by labor market reforms) as the key driver for the “German labor market miracle” during the Great Recession.     

Does studying abroad enhance employability?

Over 200,000 European students study abroad under the Erasmus programme. It appears that studying abroad may impart skills which are helpful for professional careers after graduation. Approximately, 54% of European students report that participation in the Erasmus exchange programme helped them to obtain a first job; however, interestingly, those from Central and Eastern European countries report it much more often—in 73% of cases. The aim of this paper is to find out whether studying abroad enhances the employability of higher education graduates in Poland. Using the propensity score matching method and data from a nationwide tracer survey of Polish graduates, we find that Polish students who completed at least one semester of their studies abroad do not benefit in terms of a higher employment rate after graduation.