The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance

With advances in new technology, various formats of online advertising (e.g., in-stream video advertising) often force e-consumers to watch the advertisement during their goal-oriented activities, and this advertising interruption often makes them feel intruded upon and irritated. To reduce such negative reactions toward involuntary advertising exposures, this study examines whether offering e-consumers the option to choose advertising content can influence ad effectiveness in different degrees of forced exposure circumstance. Using a 2 (advertising content control: customization option vs. no option) × 2 (level of forced exposure: pre-rolls vs. rich media banners) factorial experiment, the researcher noted that advertising customization features generate a greater sense of relevance and increased advertising memory, which in turn may lead to more positive attitudes toward the ad regardless of the levels of forced exposure. The findings have theoretical and practical implications on the use of involuntary advertising interruptions in the web interface.     

战术面向服务架构概念及相关技术

战术面向服务架构（TSOA）是实现战术云平台服务基础设施的重要支撑概念。由于战术环境的复杂性，目前对TSOA实施过程中面临问题和相关实现技术的总结还较少。为此，开展了针对TSOA的概念以及相关技术的研究。首先，从战术环境下的TSOA架构需求背景出发，介绍了TSOA架构的组成以及适应性特征；然后，通过分析战术环境下设备和网络等多方面存在的限制性因素，明确实施TSOA架构所面临的挑战以及需要解决的关键问题，并对实现过程中涉及的服务发现、消息传输机制、网络状态自适应等相关技术进行归纳；最后，对国内外的相关研究工作进行总结，期望对推动TSOA架构的具体实施提供一定参考。     

Uncertainty,Control, and Karl Polanyi’s Protective Response

Post-Keynesian institutionalist economists like Wallace Peterson and John Kenneth Galbraith recognized that the impact of uncertainty on economic wellbeing depends in part on the degree of control people have over the sources and consequences of it. Given the inability of government and other large institutions to reduce uncertainty or to provide citizens with the ability to manage it, mediating structures are considered as an alternative means of promoting economic security. The article concludes by describing and evaluating several of these alternatives.     

Assessing the role of components of life satisfaction

Factors affecting subjective well-being and their gross effect measurement have been widely studied. However, how people derive utility from these factors has not been fully explored. This article provides a way to decompose the gross effect of major determinants on life satisfaction into direct and indirect effects and make inference for the latter. Because the indirect effect is nonlinear in parameters associated with different models in an equation system, it creates a problem in estimating the standard error. Besides, the categorical nature in survey data further introduces bias to the covariance estimation even asymptotically. To address these issues without knowing the form of heteroskedasticity under the null hypothesis, we propose to extend the wild bootstrap procedure in this particular context. Its robustness against various data properties is validated via several simulation experiments. Using three recent waves of World Values Survey, we find that the relative importance of life control has significantly increased recently, and endowing citizens with the right to enjoy their freedoms and liberties is a more effective policy in raising life satisfaction than promoting national income.     

关于加快农田水利供给侧改革的几点思考

我国灌溉面积位居世界第一,主要矛盾由总量不足转变为结构性矛盾,深入推进供给侧结构性改革提上议程。针对存在的主要结构性矛盾,研究提出系统解决方案,即调整结构、去除库存、提升品质、降低成本、补齐短板。调整结构重点是严格落实"以水定地",着力以水资源、水生态、水环境承载能力倒逼灌溉面积调整;去除库存重点是依法实施"僵尸"工程降等报废,及时办理注销登记;提升品质重点是大力发展高效节水灌溉,提升灌溉服务质量;降低成本重点是深化国有灌区管理体制改革,创新"最后一公里"管理模式;补齐短板重点是坚持统分结合、重点在统的原则推进农田水利产权改革,深化农业水价综合改革,建立准确补贴机制。     

Does gender matter? The association between gender and the use of management control systems and performance measures

Literature shows that female (male) managers are more likely to adopt a transformational (transactional) leadership style, as well as make greater (lesser) use of information for decision-making. We draw on this research to investigate whether gender is related to a manager's use of management control systems (MCS) and performance measures. We surveyed the head of school of all schools across all Australian public universities. Our results indicate that females use MCS in an interactive manner to a greater extent than their male counterparts and make greater use of non-financial performance measures. We conclude with contributions to theory and practice.     

协调发展战略下地方政府合作的动力机制探析--以深汕特别合作区为例

党的十九大报告首次提出区域协调发展战略,要求各地充分发挥比较优势,加强政府间合作,着力解决区域发展不平衡不充分的问题。深汕合作区正是实施这一战略的典型代表。其中,政府的战略政策导向、经济全球化、区域一体化和非政府组织的发展是合作区得以形成的主要外部动力;区域协调发展、产业结构调整、官员升迁诉求是内部动力。但是,在合作区发展的过程中也存在一定的阻力。如地方保护主义的抬头、利益博弈、市场运作的行政化。因此,为促进地方政府间良性合作,应不断强化合作的正向激励,降低合作的阻力,保证区域府际合作的长久性。     

基于西门子PLC除尘器粉尘防爆危险源信号检测及预警系统的研究

研发适用于滤袋式除尘器粉尘爆炸危险源信号的实时检测及预警系统。该系统综合应用工业控制、PLC控制、智能测控终端无线传输、云平台数据管理等技术。采用传感器分别监测除尘器运行时的进出风口压差、除尘器运行状态、高压脉冲喷吹压力和箱体温度。当监测信号不在系统预设的合理范围时,PLC输出就地预警信号,监测信号也可通过无线传输模块上传到云平台。运用云平台的数据分析功能,实现除尘器运行状态系统化监测和综合管理。     

我国牧区草原生态补偿机制构建研究

［目的］通过构建一套科学、合理的牧区草原生态补偿机制，解决牧区近10年来主要实施的一系列生态治理项目和措施中存在的草原生态补偿标准普遍偏低、政策缺少灵活性、监管体系不够完善、缺乏相应保障机制等问题。［方法］通过对国内有关草原生态补偿机制相关文献分类梳理，基于我国牧区草原生态环境现状，对比分析国内外实践，总结国外成功经验，定性分析补偿机制要素，对草原生态补偿机制进行全面、系统地分析论述。［结果］我国牧区草原生态补偿主体应以各级政府为主； 补偿对象应包括牧区牧民、草原生态环境保护的投资者和建设者以及牧区地方政府； 因保护草原生态环境而导致牧区和牧民的发展权受限由此产生的机会成本作为草原生态补偿标准； 补偿方式以中央财政纵向转移支付为主，以市场补偿为辅的组合模式。保障机制需完善法律法规、公众参与、监督管理、绩效评估等方面建设。［结论］我国牧区草原生态补偿机制的构建须对补偿责任主体、补偿范围、补偿标准、补偿方式及补偿保障机制等各要素要进行整体性、系统性深入分析，才能确保草原生态补偿机制能够满足牧区实际需求，提供有力保障。     

Direct intervention or indirect support? The effects of cooperative control measures on farmers’ implementation of quality and safety standards

In recent years, labor-intensive agricultural products from developing countries have exhibited inferior performance in international trade due to quality and safety incidents, among which pesticide residue is a major issue. Aiming to improve food quality and safety in the context of cooperatives, we introduced three categories of control measures: outcome control, process control and social control. Based on the Pre-Harvest Interval Standard (PHIS), we selected three indices, farmers’ implementation rate of PHIS, absolute distance to PHIS and relative distance to PHIS, to evaluate appropriateness of pesticides use, reduction of pesticide residue and safety improvements of agricultural products. By using random sampling survey data, we empirically analyzed the marginal effects of control measures and their combinations on food quality and safety standards. The empirical results show that implementing process control, namely, unified production standards or supply of unified agricultural inputs, can comprehensively improve farmers’ implementation rate of PHIS, absolute distance and relative distance to PHIS respectively by 34.9%, 3.2 days and 46.0% on average. While the effects of outcome control (safety inspection) and social control (bonus-penalty incentive or training) are restricted to other measures. Therefore, we suggest cooperatives should take farmers’ features, implementation conditions and the effects of control measures into consideration in order to make a sustainable management plan for improving food quality and safety and enhancing competitiveness in international markets.