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1.
《International Journal of Research in Marketing》2022,39(4):1019-1041
Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four experiments and one large-sample survey - we provide evidence that similarity is less of a constraint for service brands extending to other service categories (service-to-service extensions), compared to cases involving parent brands or extension categories of a product nature. Importantly, we demonstrate that such an effect occurs because service brands possess associations relevant across the spectrum of service categories. Our results suggest that service brand managers have the opportunity to stretch their brands to dissimilar service offerings; yet, they need to ensure the marketing execution does not make the brands’ service associations inaccessible to consumers. The findings suggest that even product brands can build service associations by adding service components to their offering, thus becoming “servitized” and better able to extend to dissimilar service categories. Overall, our work contributes to the academic debate documenting that the principles governing the management of product vs. service brands are not identical. 相似文献
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Terrorist attacks occur mostly at public service-oriented sites. Consequently, their victims are likely to be customers. The present study explores how customers instinctively react toward the reality of terror in a matrix of 2 × 2 aspects concerning terror circumstances: temporal proximity (brief or long) and physical proximity (close or remote) from the terror event. In qualitative in-depth interviews, customers from France and Israel were requested to share their instinctive reactions and coping strategies when approaching hospitality (hedonistic) and transportation (utilitarian) services. Participants (N = 47) comprised customers having a protracted acquaintance with persistent terror threats. The analysis identified differences in reactions, subject to temporal and physical proximities. When terror attacks are physically close, customers’ emotions, cognitions, and behaviors undergo modification with time. However, when terror attacks occur at a location remote from the customer, customers’ emotions and cognitions, but not their behavior, change with time. These reactions were comparable for the two service contexts. Practical implications were elaborated to enable service establishments (i.e., hospitality and transportation) to design and manage their operations for the short and long term to assist customers in the difficult era of terror. 相似文献
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Are you really doing good things in your boss's eyes? Interactive effects of employee innovative work behavior and leader–member exchange on supervisory performance ratings 下载免费PDF全文
Sebastian C. Schuh Xin‐an Zhang Frederick P. Morgeson Peng Tian Rolf van Dick 《人力资源管理》2018,57(1):397-409
Organizations increasingly depend on employee efforts to innovate. However, the quality of relationships between leaders and employees may affect the recognition that employees receive for their innovative work behaviors. Drawing from a social cognition perspective, we tested a model in which leader–member exchange (LMX) moderates the impact of employee innovative work behavior on supervisory ratings of employee performance. Results from two multisource studies combining self, colleague, and supervisor ratings consistently showed that employees receive more favorable performance ratings by engaging in innovative work behavior when they have high‐quality LMX relationships. Moreover, we found that this interactive relationship was mediated by leader perceptions of innovative employee efforts, providing support for a moderated mediation model. Implications for the literatures on performance appraisal, LMX, and innovation are discussed. 相似文献
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农机社会化服务采纳、禀赋差异与农村经济相对贫困缓解 总被引:1,自引:0,他引:1
进入以缓解相对贫困为重点的后扶贫时代,农村经济相对贫困问题仍不容忽视。农机社会化服务作为小农户与现代农业有机衔接的桥梁,对于推进乡村振兴战略和脱贫攻坚有序衔接具有重要作用。文章讨论的核心议题是农机社会化服务采纳如何缓解农村经济相对贫困,并尝试建立了“农机社会化服务采纳——禀赋差异缩小——农村经济相对贫困缓解”的理论分析框架。为此,文章首先对农机社会化服务采纳影响农村经济相对贫困的作用机制进行了理论分析,然后利用2750份河南省农户问卷调查数据,运用Logit模型,实证检验农机社会化服务采纳对农村经济相对贫困的影响,并通过替代核心自变量和变更样本的方法进行稳健性检验,运用PSM模型和IVProbit模型以及ERM模型进行内生性讨论,最后通过中介效应模型对其作用机制进行验证。结果表明,农机社会化服务采纳对农村经济相对贫困具有显著负向影响,缓解了农村经济相对贫困。考虑内生性后,结论仍具有稳健性。进一步的机制验证发现,农机社会化服务采纳通过缩小劳动力禀赋差异和技术禀赋差异,缓解农村经济相对贫困,劳动力禀赋差异缩小和技术禀赋差异缩小的中介效应占比分别为21.22%和7.36%。可见,应将完善农机社会化服务供需体系纳入农户相对贫困治理机制考虑范畴,引导农户从传统家庭化生产转向现代社会化生产,扩大农机社会化服务采纳范围;同时完善就业服务等相关配套体系以吸纳释放的弱劳动力,促进农户收入增长,缓解农村经济相对贫困。 相似文献
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科技服务业产出测算是对科技服务业产出数据的统计与分析,加强科技服务业产出数据的规范统计和应用分析可为我国政府调整产业政策提供重要数据支撑。以科技服务业产出测算为研究对象,结合学者观点、国家标准及各级政府相关产业政策,提出将分支产业作为初始指标的横向统计思路,构建科技服务业产出测算指标体系。在数据收集方面,强调要做好“收”与“填”两个基本工作;在指标确立和数据收集基础上,进一步提出未来预测的两种方法,以此作为科技服务业产出数据预测的初步探索;提出应从统一数据统计标准、完善数据调查与公开制度、加强数据资源开发3个方面建立健全我国科技服务业产出数据测量与管理体制机制。 相似文献