品牌内涵的发展与品牌创建者的变化

随着卖方市场向买方市场的转变,品牌内涵在向前发展,其创建者也发生了很大的变化。品牌内涵的发展与品牌创建者的变化是相应的。品牌由推销型品牌向营销型品牌发展经历了五个阶段,品牌创建者的变化也经历了五个阶段。     

Measures of the General Administration of Gustoms of the People's Republic of China for the Administration of Manifests of Inbound and Outbound Means of Transport

The Measures adopted at the Executive Meeting of the General Administration of Customs on 10 March 2008,promulgated in the form of Decree No.172 of the General Administration of Customs of the People's Republic of China on28 March 2008,and effective as of 1 January 2009.     

改革开放三十年成都理工大学校园文化建设实践与思考

改革开放三十年来。成都理工大学始终坚持以社会主义先进文化为指引,着力打造校园文化标识,着力提升校园文化内涵。注重构建校园文化建设平台和文化建设机制,动员全体师生参与到校园文化建设中来。通过建设,校园文化的软硬件环境得到极大改善,师生同台的校园文化活动丰富多彩,为学校的发展、为学生的成长成才提供了良好的文化土壤和精神动力。     

论埃塞俄比亚侵权行为法对中国侵权行为法的借鉴意义

埃塞俄比亚侵权行为法别具一格，具有鲜明的特色。研究其立法体例和具体规定，对我国侵权行为法应采用何种立法模式来制定，具有重要意义。     

沥青蜡含量试验方法的研究

通过对蜡含量比对试验的数据分析,结合蜡含量日常试验中遇到的问题,浅析交通部行业规范《公路工程沥青及沥青混合料试验规程》中沥青蜡含量试验方法,对准确测定沥青蜡含量结果有着一定的意义。     

试论ECFA原产地规则之构建——以中国区域贸易实践为视角

《适用于货物贸易早期收获产品的临时原产地规则》作为《海峡两岸经济合作框架协议》的一项阶段性成果,保障了彼此间的优惠关税待遇,也避免了其他国家或地区的免费搭车。然而其毕竟适用范围有限,规则设定局限。笔者认为应当结合我国区域贸易实践,制定适合两岸经贸发展的ECFA原产地规则。     

税收超常增长的再认识

本文首先对税收超常增长给出一个简要界定,意在从量上对税收的超常增长有一个再认识,以区别"超常增长"和"正常增长".在此基础上对超常的增长从其来源结构上进行分解,以便于更好地对增长的原因和趋势进行分析和预测;其次对超常增长的原因进行分类与概括,并认为应将增长总体区分为实增和虚增两大部分;最后分析各种不同的原因所引致的税收增量的变化规律,并据此对税收超常增长的趋势进行预测.     

嫖宿幼女罪司法适用的路径探析

奸淫幼女型强奸行为与嫖宿幼女行为是两类不同性质的行为,前者是“缺乏有效性同意”的奸淫行为,而后者是建立在“有效性同意”基础上的钱色交易行为。刑法规定嫖宿幼女罪的目的在于对以幼女为对象的卖淫嫖娼行为的否定,以凸显刑法对失足幼女的特殊保护。在司法实践中。嫖宿幼女罪的认定应当以卖淫嫖娼行为的认定为前提,以幼女因素的介入为基础,并根据案件情况准确把握“钱色交易”的行为本质。当前嫖宿幼女罪司法适用面临的困境完全可以在解释论的维度加以解决,而无需诉诸立法。废除嫖宿幼女罪的观点是对该罪罪质和法定刑的错误解读,立足于解释论廓清该罪与强奸罪的关系才是当下司法实践亟待解决的问题。     

A study of the believability of the forms of puffery

This study tested consumers' perceptions of the believability of puffery in advertising. Forms of puffery have been ranked for their potential ability to deceive consumers. Subjects were asked to rate how believable they found examples of each of the six forms of puffery. The study compared the believability of the claims with the subjects' familiarity and experiences with the products about which the claims were made. The results of a one-way analysis of variance showed little difference between consumers' levels of believability across five of the six levels of puffery. Overall, most consumers did not feel strongly one way or another about the believability of the puffed claims. That both familiarity and experience with the products significantly influenced the believability of the claims made in the study was indicated by χ²-tests. Recommendations are made concerning marketers' use of puffery. Topics for future research in the area are also suggested.     

我国社会物流成本的统计学分析

随着竞争的加剧,物流在企业中的作用日益突出,全面、准确地对物流成本进行核算和控制,已成为现代企业管理的首要问题。本文分析了中国的社会物流成本构成、核算方法,并运用预测模型分析法与统计学分析两种方法,得到的物流成本的统计学估算方法的计算结果与回归方程拟合结果基本一致。     

多国企业理论研究述评

文章针对国际生产领域近年来的变化和国内吸引外资实践的需要,回顾了多国企业理论与对外直接投资思想在主题、深层思想、理论焦点上的演进和理论发展阶段的转折,论述了主流理论的解释力、局限性和目前理论的发展状况,最后提出多国企业理论的基本问题和未来的研究日程。     

An evaluation of the assessment of quality of life utility instrument as a measure of the impact of injury on health-related quality of life

The Assessment of Quality of Life (AQoL) is a generic health-related quality of life (HRQL) measure. It is the only HRQL instrument, currently available, that incorporates health preference values derived from an Australian population and has been extensively trialled in over 40 studies. However, prior to this study, it had not been used to measure HRQL in injury patients. The aim of this study was to evaluate the AQoL, as a measure of the impact of injury on HRQL, by examining its correlation with other commonly used measures of health outcome and its ability to discriminate between groups with injuries of varying type and severity. A total of 221 admitted injury patients, aged 18-74 years, were recruited into the study from four major Victorian metropolitan hospitals and followed up over 12 months. The AQoL and the SF-36 were administered to obtain retrospective measures of pre-injury HRQL and health status with post-injury measurements obtained at five intervals post-injury (to 12 months). A preliminary analysis of data from this study showed the AQoL was positively related to other common outcome measures and, overall, showed a strong correlation with the SF-36 Physical Component Summary and a moderate correlation with the Mental Component Summary. It also demonstrated good discrimination between groups on the basis of type of injury, body region injured and severity of injury. While further testing of the AQoL, in this context, is still necessary, this study suggests that the AQoL may be a useful measure of the impact of injury on HRQL.     

展会组织网络的治理分析

目前,在我国展会领域存在以政府为中心,和以展会与组办方为中心两种典型的组织网络。这两种组织网络在结构性嵌入、关系与知识治理等方面存在着诸多不同,后一种组织网络更符合网络治理的发展趋势,并在关系与知识治理等方面具有优势。但是,前者与中国渐进式改革进程相对应,也具有一定的历史合理性逻辑,转变自身也应符合这一历史逻辑逐步进行。     

外部逆向法人人格否认制度探析

外部逆向法人人格否认指的是债务人滥用股东权利和公司独立法人地位,故意将财产无偿转移给公司法人,或者姐妹公司之间利益输送,’以逃避债务侵害债权人权利时．可以否定公司法人独立人格．使公司在受让财产限度内对债权人承担债务的清偿责任。从我国理论发展币口司法实践的需要来看,《公司法》第二十条所确立的法人人格否认制度适用范围过窄,有必要引入逆向法人人格否认制度．与传统的人格否认制度统一为整体,以更好地保护债权人的利益。     

再议公司章程之性质

目前对＂公司章程的性质＂有多种学说,其中以＂契约说＂、＂自治法说＂、＂宪章说＂三者最为典型。文章对这三个学说进行探讨,分析这三个学说的特点及利弊,并提出公司章程的发展趋势。     

Measures of the General Administration of Customs of the People''s Republic of China for Implementing the Regulations of the People''s Republic of China on Customs Protection of Intellectual Property Rights

The Measures of the General Administration of Customs of the People's Republic of China for Implementing the Regulations of the People's Republic of China on Customs Protection of Intellectual Property Rights discussed and passed at the executive meeting of the General Administration of Customs (GAC) on Feb.17,2009 is hereby promulgated,which take effects on July 1,2009.The Measures of the General Administration of Customs of the People's Republic of China for Implementing the Regulations of the People's Republic of China on Customs Protection of Intellectual Property Rights promulgated by No.114 Decree of the GAC on May 25,2004 shall be repealed simultaneously.     

卷烟工厂指标整合管理实践

烟草行业近年推行的创建优秀卷烟工厂、行业对标、卷烟工厂对标、管理创一流和精益管理等管理活动中,对卷烟工厂提出了各项管理指标;同时,卷烟工厂在实施战略管理、目标管理、绩效管理和体系管理等过程中,也提出了各项管理指标,如何统筹管理好内外部各项管理指标是卷烟工厂面临的一个问题,本文提出将内外部管理指标进行整合,形成层次清晰、层级支撑的一体化目标指标体系,利于企业简化管理活动,提升企业管理水平.     

消费者品牌转换行为促成机制构建

随着我国经济的快速增长,消费者逐渐呈现出由非绿色品牌向绿色品牌转换的消费趋势。为了更好地提高绿色营销绩效,须从基本因素、强化因素、深化因素三个层面,分析和研究消费者绿色品牌转换过程影响因素的作用,在此基础上从绿色产品生产控制、企业绿色产品宣传推广、绿色产品监督管理、绿色环保的社会宣传等方面出发,构建绿色营销下的消费者品牌转换促成机制,以期望规范企业绿色营销活动,为企业更好地实施绿色营销战略提出建议。     

废橡胶热解技术研究进展

综述了国内外废橡胶的热解技术,并根据锁定目标物质的不同和热解时反应压力的不同,分别介绍了废橡胶热解制备燃料油技术、制备炭黑技术、制备燃料气技术以及高压热解、常压热解和真空热解技术.此外,还介绍了废橡胶超临界裂解工艺.     

股票定价的奥尔森模型成立条件

根据奥尔森(Ohlson)1995年提出的RIV模型,对公司股票的估值只需预测其未来的盈利而不用考虑现金流和股息政策。通过研究不同的股息分配政策,利用会计理论模型,推导出该模型的成立条件。研究表明该模型在许多正常的经营情况下并不成立,股票定价模型不能回避未来现金流和股息的影响。