Mad women: gendered divisions in the Swedish advertising industry, 1930–2012

This article constitutes a first attempt to systematically map the presence of women in the greatly changing Swedish advertising industry since 1930. The overarching aim of the study is to analyse how the gendered divisions of labour and business changed in relation to both business structure and the overall labour market in Sweden. While we conclude that women constituted around 40–50% of the workforce over time, we see an increase in the shares of women in higher positions and in women who were self-employed and managers. This upturn, however, stabilised during the 1990s. We argue that the changes in gendered divisions of labour and business coincided with a fast-changing business structure. First, the old cartel broke down in the mid-1960s. Then, the number of firms increased quickly during the 1970s and 1980s, and the market share for the largest firms declined. This, in turn, meant new business opportunities for women at the same time as their overall labour market participation increased. The article stresses the importance of both acknowledging women’s presence in the industry development as well as the structures constituting gender divisions.     

The Coal Crisis in Appalachia: Agrarian Transformation,Commodity Frontiers and the Geographies of Capital

Capital's commodity frontiers strategy has at once woven together regional differences within an expanding world‐system and remade the productive and reproductive activities of humans and the rest of nature. The development of successive commodity frontiers gave way to long waves of economic expansion that have been pivotal to accelerating accumulation and transcending capital's recurrent crises. In short, commodity frontiers are constitutive of world‐ecological moments premised on booms and crises of accumulation. In this paper, I examine the coal commodity frontier in Appalachia, to illustrate the region's history as one of succeeding frontiers in and out of the region over the long twentieth century of American capitalism. I argue that the origin of Appalachia's coal frontier was decisively made through the nineteenth‐century agricultural revolution expressed outside of the region. Appalachia's full‐fledged development was an outcome of capital's under‐reproduction strategies. The crisis of the region's frontier turned on a lack of surplus from under‐reproduction strategies, competing coal basins, economic diversification and competing energy sources. I find that the commodity frontier concept not only illuminates regional political economies and ecologies of difference, but also explains the production of nature of historical capitalism.     

Rural Economies and Transitions to Capitalism: Germany and England Compared (c.1200–c.1800)

Based on a synthesis of the empirical scholarship on England and Germany, this paper demonstrates that in both regions, rural socio‐economic developments from c.1200 to c.1800 are similar: this period witnesses the rise to numerical predominance and growing economic significance of the ‘sub‐peasant classes’, which had a growing impact on the market as a result of their increasing market dependence, and from which – towards the end of the period – a rural proletariat emerged. Against the influential theory of Robert Brenner, it is argued that the period c.1200–c.1400 cannot really be categorized as ‘feudal’ according to Brenner's definition; and ‘agrarian capitalism’ does not adequately describe the socio‐economic system that obtained by the end of the sixteenth century. A genuine transition to capitalism is only evident from after c.1750, and can be found in Germany as well as in England; it is predicated both on ideological shifts and on the evolution of the rural proletariat, which is only found in large numbers by or after c.1800.     

Intergenerational appeal in advertising: impacts of brand–gender extension and brand history

An intergenerational (IG) appeal in an advertising campaign usually presents a nostalgic image with family portraits, emphasizing the traditions that have been passed on from generation to generation or harkening back to the ‘good old days’ between father and son, or mother and daughter. The IG appeal can effectively enhance a brand's image and induce that all-important consumer purchase. This paper takes gender differences (father/son or mother/daughter) into consideration while examining two moderators related to branding: (in)congruent brand–gender extension and brand history. Results indicate that a well-established brand history enhances the effects of the IG appeal. In addition, a congruent brand–gender extension increases the effects of the IG appeal. More interestingly, IG appeals can be effective in presenting a less established brand which has an incongruent brand–gender extension.     

“中国道路”的接续探索与时代价值

“中国道路”的发展“奇迹”引起了国内外专家学者热议，有赞誉，有指责；有肯定，也有否定，呈现出多种思考与议论。针对这些热议，需要坚持“历史与逻辑”相统一的辩证唯物主义立场来认识“中国道路”演化的系统性和必然性，进而领会“中国道路”的时代价值。“中国道路”创新和丰富了世界现代化发展模式。将“中国道路”的“历史起点和逻辑起点”放在宏观时空环境中来观察分析，以期深刻揭示选择走“中国道路”的必然性；同时秉持历史唯物主义基本立场和观点，坚决批判历史虚无主义，树立“道路自信”。     

The development of integrated marketing communications at the British General Post Office, 1931–39

In the 1930s, the General Post Office (GPO) in Britain became one of the nation’s most innovative pioneers of marketing communication. Following criticism of the organisation in the 1920s for its conservative use of publicity, the GPO embarked upon a series of creative publicity campaigns that applied, amongst other methods, advertising, public relations, promotions, cinema, events and artistic posters. Through an overview of its publicity, and through a narrative of three case-studies, this article argues that one of the most important innovations of the GPO was its integration of marketing communication, both in terms of techniques used and in relation to its emphasis in promoting the organisation and the services it provided.     

浅析北京四合院与中华文化之联系

北京四合院是中国民居的代表,同时也蕴含中华文化的博大精深,本文从多个方面阐述四合院的文化价值以及对四合院与中华文化互相影响进行探讨。     

栈桥钢管桩浮冰冲击作用下的有限元分析

本文运用有限元分析软件Midas civil和ANSYS分别建立了栈桥钢管桩的整体及局部有限元模型,分析了在浮冰冲击荷载作用下钢管柱的受力情况,为栈桥检算提供理论依据,同时优化设计方案,保证了栈桥在使用中的安全可靠。     

中国产业政策为何选择非均衡与直接干预的模式——基于战国末期经济史的考察与分析

一般认为,中国改革开放以来形成的产业政策体系学自二战后的日本。但事实上,中国的产业政策虽然与日本一样具有"非均衡"特征,但选择了与日本截然相反的"直接干预"模式。一国产业政策的制度形成与其经济史及其路径依赖效应密切相关。中国产业政策的历史溯源分析发现:非均衡与直接干预的产业政策模式形成于战国末期的秦国,对后世中国的经济政策模式、政府与市场的关系产生深远的影响。研究还表明,在非均衡的"重农抑商"产业政策作用下,古代商业经济受到政府的严格规制,产业结构因而在政府直接干预下长久保持"一、二、三"形态,而工业的产业组织则以一定程度的"官进民退(国有化)"与行政垄断为特征。结合产业经济学和经济史维度的考察与思想提炼,为当前迫在眉睫的产业政策调整与新一轮产业转型升级,提供思想参考。     

我国家庭农场历史与发展探析

在叙述和分析家庭经营发展历史阶段的基础上,探究了家庭农场这一新型农业经营主体概念提出的背景和原因,接着对家庭农场规模、劳动力、收入、资金来源等进行了深入分析和探讨,找出家庭农场区别其他经营主体的几大特点.在家庭农场概念、特点的基础上,对目前家庭农场发展遇见的问题和困难进行了分析,并提出相应的解决建议.