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1.
Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host country (host celebrity) vs. a celebrity from the country-of-origin (origin celebrity). Utilising the match-up hypothesis, this research applied a quasi-experimental design, consisting of a mixed method approach, which combined eye-tracking and self-report data. Convergent results across three studies demonstrate that an origin celebrity elicits a higher intention to visit, mediated by the emotional arousal evoked from the endorsement. Eye-tracking analysis demonstrated that an origin celebrity elicits a higher degree of visual attention and emotional arousal when the advertised scenery is familiar. However, this promotion effect disappears in unfamiliar scenery. This research contributes to an evolving debate on celebrity endorsement in tourism, revealing the psychological and physiological mechanisms underpinning the effectiveness of destination marketing campaigns. 相似文献
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在地方政府性债务的治理中,隐性债务因其增长迅速、规模不清和风险不确定,成为未来债务治理的重点和难点。隐性债务挟裹主体众多,关联利益甚广,因此,基于共同体视角,明确治理主体,有利于化解风险。在隐性债务生产阶段,因利而合的共同体大肆攫取利益导致隐性债务激增;在债务风险凸显阶段,利益共同体的本能选择不是"安危与共",而是"大难临头各自保"。但债务风险的"飞去来器效应"和群体性焦虑,将促使利益共同体走向命运共同体。命运共同体既是利益共同体,更是治理共同体。在隐性债务治理阶段,共同体应形成"共生"意识、采取"共治"行动、构筑"共担"保障,实现有效共治。 相似文献
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提出了一种由单形规范线性分段(SCPWL)函数与记忆多项式级联的数字预失真器,并给出了复数域两步最小二乘参数辨识算法。不同于以往一种预失真器适用一种功放模型的情况,所提的预失真算法利用SCPWL函数的分段特性以及记忆多项式的非线性记忆特性,在完成参数辨识的同时自动地调整结构,可适用于传统以及强非线性新型功放模型的线性化补偿。将所提预失真器分别应用于传统记忆多项式、两箱模型以及新型包络跟踪功放。经过计算机仿真,功放输出的幅频特性和频谱曲线表明所提预失真器能够有效地补偿多种功放的非线性特性。算法仿真比较结果也表明,针对包络跟踪功放,所提复数两步最小二乘算法的邻道泄漏比(ACLR)可改善约35 dB,性能优于最小均方(LMS)类算法约30 dB。 相似文献
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京津冀协同发展战略上升为国家战略,河北加快承接京津产业转移的步伐,对河北经济转型升级和科技创新能力提升具有重要意义。以河北省为研究对象,基于2005-2016年的数据,使用DEA的曼奎斯特指数方法测算出河北省十二年的技术进步变化情况,并以此为核心变量建立技术溢出模型实证检验了产业承接的技术溢出效应。研究结果发现,河北存在承接区际产业的技术溢出效应,但FDI的技术溢出效应并不显著;R&D经费投入对河北技术进步的促进作用最为明显,而人力资本投入对技术进步的拉升作用较小。 相似文献
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The empirical literature on farmer cooperatives is now fast emerging and developing in the areas of performance, ownership and governance, finance, and member attitude. We discuss 56 peer‐reviewed publications to illustrate the main findings and conclusions while outlining challenges and opportunities for future research. Generally, cooperative membership is found to positively impact price, yield, input adoption, income, and other indicators of member performance, yet there is growing evidence of an uneven distribution of benefits for small and large producers. In terms of structure, evidence of a causal relationship of ownership and governance to performance has been elusive, yet there are now many findings of inherent equity and long‐term debt constraints, often in the context of consolidation to drive scale and scope economies. Further inefficiency is observed to be driven by increased heterogeneity in member attitudes and objectives, in particular in terms of commitment and participation. Thus, overall, empirical work portrays farmer cooperatives as flawed and complex business organizations which nonetheless have a strong positive impact on its members. While applied research may progress in various directions, a general improvement in empirical methodologies is needed to allow robust analysis of mixed objectives in dynamic environments. 相似文献
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Various authors, including Elinor Ostrom, have shown that the legal form of a cooperative has many of the characteristics of a Common. Here we focus on cooperative conversion, through which conventional enterprises become labor‐managed firms (LMFs), viewing it dynamically as a communalization process. These processes are addressed in the light of a field survey carried out in France, looking at six firms involved in cooperative conversion. The changes entailed are two‐dimensional, both material and mental. This is visible, for example, when finding the capital to mount an LMF: members of the workforce must draw on their own funds; they must also believe in the project. Through our empirical observations we highlight the obstacles in the way of forming an LMF. In particular participants must undertake a work of negotiation hinging on stakes marked by the two, largely inseparable dimensions. Ultimately we query the ethic brought into play in the collective action of constituting a Common. Specifically, individuals must contribute to a collective action underpinned by principles of self‐governance, or commoning, the rock on which the Common rests. A key finding of our study is to demonstrate that a Common can only be successfully created if the constituent processes are consistent with the overall goal. In other words the manner in which we travel is inseparable from our final destination; otherwise we shall surely lose our way. 相似文献