客户价值细分有效性评价研究

客户价值细分是赢得企业核心竞争力优势的有效途径之一。通过建立客户价值细分聚类有效性评价指标及有效性函数,分析在标准数据库上仿真实验结果。对比传统客户细分聚类方法与客观聚类的结果对应的聚类评价指标及有效性函数值,验证了客观聚类结果优于传统客户细分聚类方法,尤其是在处理多属性客户数据及不需要领域专家经验支持决策方面的优势,表现出较强的可扩展性。     

基于因子聚类的电信客户细分研究

文章将数据挖掘技术引入电信行业客户细分研究,在电信客户样本集中提炼出有价值的信息,为电信企业客户个性化及差异化服务设计提供依据。首先采用因子分析的方法实现电信客户样本集的维度约减,然后采用K-均值聚类的方法,将客户样本划分为互不相交的6个大类,在此基础上,分析归并形成三个特征消费群,最后,从资费套餐设置、客户保有策略、新客户挖掘的三个维度分析并给出具体的实施策略。     

数据挖掘细分客户群,精准营销赢得市场——精准营销在长沙移动增值业务中的应用

文章描述了数据挖掘原理和技术在电信行业的一个应用,同时详细地描述了通过客户行为分析细分客户群的方法以及识别潜在用户的过程,从中可归纳出电信行业如何使用数据挖掘方法来实现精准营销,降低营销成本的同时,赢得更多的客户市场。     

基于客户价值细分的中小企业市场营销策略

客户是企业利润的来源和经营成功的关键,细分客户能使中小企业针对不同客户设计不同的营销策略.本文基于客户价值理论,从客户当前价值和客户增值潜力两个维度对中小企业客户价值进行了细分,分析了细分客户的特征,提出了中小企业针对不同细分客户的营销策略.     

基于客户价值的企业市场营销策略研究

企业营销策略的制定是基于企业对客户进行有效的细分.本文通过对客户价值概念的分析,建立客户价值量--客户价值增长性矩阵,从动态角度对客户进行了细分.在此基础上,研究了不同类型客户的特点及对企业营销的影响,提出了针对不同类型客户企业应采取的营销策略.     

谈现代电信企业的财务管理

目前我国已经建设了世界最大的现代通讯网络,电信用户全球最多,电信企业的服务意识越来愈强,为客户服务,为客户着想,早已成为电信企业的生存理念。但是我国电信发展的优势同时也是劣势,人口众多,地域广阔的优势也给电信企业的发展带来了困难。提高和加强电信企业的财务管理是一个重要的课题。加强财务的内部控制,对于企业的发展和提高市场竞争力具有重要的意义。     

中国电信的动态客户保持率研究

提出了一种从客户关系价值和生命周期的角度出发,以中国电信的四个典型细分群体为对象,应用威布尔分布函数和曲线拟和的方法,研究电信客户的动态保持率,在此基础上计算出生命周期的时间参数。本文的研究对提升中国电信CRM管理具有一定的理论参考和实际应用价值,也可以为同类企业的客户关系管理提供借鉴。     

企业客户价值创新浅析

顾客价值创新被认为是提高顾客忠诚度、保持企业持久竞争优势的重要源泉,它被越来越多的研究者和企业所重视.本文提出了通过客户创新达到延长电信用户生命周期,维系用户,提升企业竞争力的策略思路.     

服装企业客户关系管理研究

构造了针对服装企业客户的价值评价指标体系,在此基础上构建了以当前价值、潜在价值为指标的服装企业客户细分模型,对企业客户进行细分,并提出了相应的客户管理策略。     

基于客户生命周期价值的客户管理策略

本文基于客户生命周期的客户关系管理研究,侧重于企业策略角度,并将CRM界定为选择和管理客户的业务策略.从客户生命周期角度在将客户价值细分的基础上,提出了企业客户关系投入及客户保持策略,旨在为企业经营决策提供指导.     

Pleasure and belief in Hume's Decision Process

Abstract

The purpose of this paper is to introduce explicitly pleasure and belief in what aims at being a Humean theory of decision, like the one developed in Diaye and Lapidus (2005a). Although we support the idea that Hume was in some way a hedonist – evidently different from Bentham's or Jevons' way – we lay emphasis less on continuity than on the specific kind of hedonism encountered in Hume's writings (chiefly the Treatise, the second Enquiry, the Dissertation, or some of his Essays). Such hedonism clearly contrasts to its standard modern inheritance, expressed by the relation between preferences and utility.

The reason for such a difference with the usual approach lies in the mental process that Hume puts to the fore in order to explain the way pleasure determines desires and volition. Whereas pleasure is primarily, in Hume's words, an impression of sensation, it takes place in the birth of passions as reflecting an idea of pleasure, whose “force and vivacity” is precisely a “belief”, transferred to the direct passions of desire or volition that come immediately before action. As a result, from a Humean point of view, “belief” deals with decision under risk or uncertainty, as well as with intertemporal decision and indiscrimination problems.

The latter are explored within a formal framework, and it is shown that the relation of pleasure is transformed by belief into a non-empty class of relations of desire, among which at least one is a preorder.     

John Stuart Mill's Theory Of Justice

John Stuart Mill has traditionally been portrayed as self-contradictory and failing to construct a unified social theory. Recent scholarship, however, has challenged this view, finding Mill's work to be creatively synthetic in bridging the antinomies inherent in liberal democratic thought. This revisionist interpretation of Mill is advanced by an understanding of his theory of justice and its role in shaping his policy positions on issues such as welfare, education, voting rights, property rights, taxation, government intervention, and the future of capitalism.     

A Rich Vein for “Reality Mining”北大核心CSSCISSCI

Arik Hesseldahl In the aftermath of the September 11 attacks, U.S. officials quickly turned their attention to other potential targets, including California's Golden Gate Bridge. What would happen if terrorists took down the bridge between San Francisco and Marin County? How much of the region would be affected and for how long?     

Solidified Branding Function: How the Urban Brand Affects a Small Town’s Development? Case Study of Wangqingtuo,Tianjin, China

Chinese small towns are usually developed with single core industry,and the urban brand is the identity of a town that formed with the development of its indust...     

Nonlinearity in Stock Exchange Markets: The Case of Bist 100 Indices

In this paper,using data for the Bist 100 index,we investigate the presence of nonlinearities by employing several nonlinearity tests.The Brock,Dechert,and Sche...     

Globalization,Neoliberalism and the attack on social security

Neoliberal political movements advocate privatization of public pension systems. Globalization imposes pressure on nations to conform to neoliberal policy views with respect to the design and structure of social insurance, including public pension systems. The paper begins with an investigation of the economic, ethical and ideological dimensions of the privatization debates in the U.S.; it argues that privatization advocates may be largely moved by ideology, since the other reasons advanced appear weak or unfounded. The second part discusses the history of Social Security, the purposes for its creation, and some of its economic effects. Differences between public and private pension systems are considered. A brief international comparison of some aspects of public pension system finance and benefit structures is presented. The final section considers the ethical, macroeconomic and distributional implications of privatization, prefunding and payroll tax funding, and argues for a pay as you go system financed with income taxes. In order to promote equity, economic security, community, and social cohesion, public pension systems should be universal in coverage. In order to reduce the inequality, income insecurity, and aged poverty generated by market economies, public pension systems ought to be progressive: benefit/contribution ratios should be inversely proportional to income, and progressive income taxes should finance the system. To promote economic growth, the systems should be financed on a pay-as-you-go basis, and should not be prefunded except for an emergency reserve. The fiscal policy recommendations partially depend upon the theory developed by Abba Lerner in the 1940s, and recently advanced by Wynne Godley and Randy Wray: Lerner's “principle of functional finance.”     

Perspective on the Economic Evolution of the European Union States Under the Impact of the Pandemic and Financial-Economic Crisis

The European Union,which is at the beginning of its term of office for all Member States in the European Parliament,the European Commission,its governing body a...     

中国养活自己能力的长期预测:技术和政策分析

中国拥有世界五分之一强的人口 ,收入又在迅速增长。因此 ,国际上很自然地会考虑或推测她在今后的几十年是否有能力养活自己。中国的人口预计将从 2 0 0 0年的 1 2 8亿增长到 2 0 2 0年的 1 4 6亿 ,和 2 0 3 0年的 1 4 9亿。与此同时 ,人均收入的增长将导致对家畜和鱼类产品更大的需求 ,因而对饲料的需求也将有很大的增长     

Neurally reconstructing expected utility

While the concept of “expected utility” informs many theories of decision making, little is known about whether and how the human brain might compute this quantity. This article reviews a series of functional magnetic resonance imaging (FMRI) experiments designed to localize brain regions that respond in anticipation of increasing amounts of monetary incentives. These studies collectively suggest that anticipation of increasing monetary gains activates a subcortical region of the ventral striatum in a magnitude-proportional manner. This ventral striatal activation is not evident during anticipation of losses. Actual gain outcomes instead activate a region of the mesial prefrontal cortex. During anticipation of gain, ventral striatal activation is accompanied by feelings characterized by increasing arousal and positive valence. These findings affirm the role of emotion in the anticipation of incentives, and may provide an initial step towards a neural reconstruction of expected utility.     

Duplication, Growth and ‘Total Return Economics’

Maintenance consumption is an expense recovered in product prices, yet also a source of taste satisfaction which must be exhausted, rather than reinvested, from the capital affording it. This riddle is solved in the duplication rules: the cost of maintenance consumption is recovered in pay and prices, but an equal flow is exhausted from the human capital of the worker earning the pay. The rules impact tradition in several ways. If output is defined in principle as value added, then it cannot also be described as consumption plus net investment without double-counting the maintenance consumption recovered in prices. Also rate of return in the stationary state is not zero, but is the rate sufficient to offset the exhaustion of individual human capital. The rules lead to new insights into economic return, and support an argument that all growth at the scale of closure is due to productivity gain rather than to thrift.